Loom vs Tella
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentTella compared with Loom
Loom is the category default with the strongest free tier, the deepest integration list, and library management built for organizations that record hundreds of videos a week. Tella makes each individual video look considerably better and costs about the same on Pro. Standardize on Loom if async video is a company-wide habit and volume is the point; choose Tella if a meaningful share of your videos gets seen by customers.
Choose Loom if
Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance.
Choose Tella if
Founders, marketers, and small product teams on mixed Mac and Windows setups who need recordings that look produced but still want a hosted link with analytics, and who want automatic editing rather than a timeline.
Side by side
13 attributes| Attribute | Loom | Tella |
|---|---|---|
| Category | Video | Video |
| Starting price | $0 (Starter), then $18 per user per month billed monthly (Business) (free plan available) | $13 per user per month (Pro) (free plan available) |
| Pricing model | Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing. | Per-user subscription billed monthly or annually, with a free tier and a seven day trial of the full Pro plan. |
| Free plan | Starter includes 25 videos per person, a hard five-minute cap per recording, 720p, transcriptions, comments, and emoji reactions, for workspaces of up to 50 members. | A free tier exists, with exports limited to five minutes, which makes it an evaluation path rather than an operating plan. |
| Free trial | Free Starter plan serves as the evaluation path; paid tiers can be trialed from within the product | 7 days of the full Pro plan, no credit card required |
| Best for | Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance. | Founders, marketers, and small product teams on mixed Mac and Windows setups who need recordings that look produced but still want a hosted link with analytics, and who want automatic editing rather than a timeline. |
| Setup time | Under ten minutes. Install the Chrome extension or desktop app, sign in with Google or your work account, grant screen and microphone permissions, and record. There is nothing to configure before the first useful video. | Fifteen minutes. Create an account, install the Mac or Windows app or the Chrome extension, grant recording permissions, and record. Custom domain setup on Premium adds a DNS record and is the only step that involves anyone else. |
| Learning curve | Near zero for recording. The part teams get wrong is cultural rather than technical: async video only replaces meetings if people agree to watch recordings instead of asking for a call, and that convention has to be set explicitly. | Low. Recording and sharing are immediate. The learning is in the editing model: people used to timelines take a little while to trust that deleting a sentence in the transcript is the correct way to cut a video, and layout switching mid-recording takes a few takes to use naturally. |
| Platforms | Chrome extension, macOS desktop app, Windows desktop app, iOS, Android, Web | macOS native app, Windows native app, Chrome extension, Web app, Embeddable player |
| Compliance | SOC 2, GDPR, Covered by Atlassian's enterprise security and compliance program | No SOC 2 or ISO certification publicly marketed |
| Founded | 2015 | 2020 |
| Headquarters | San Francisco, California, United States | Remote, with roots in the Y Combinator network |
| Ownership | Owned by Atlassian (NASDAQ: TEAM) | Venture-backed |
Strengths and limitations
Loom
Strengths
- The recording experience is still the best in the category: parallel upload means the link is ready instantly, and the extension and desktop app are both genuinely reliable under load.
- Embedding is unmatched, with the player unfurling natively across more than 400 tools including the entire Atlassian suite, Notion, Slack, Figma, and GitHub.
- Transcription and closed captions in more than 50 languages are included on the free tier rather than paywalled.
- Atlassian ownership means real security engineering, SSO and SCIM, custom retention policies, and an uptime SLA, which is more compliance surface than any independent vendor in this category offers.
Limitations
- Zero dynamic personalization: no per-prospect backgrounds, no animated GIF thumbnails generated per contact, no bulk generation from a CSV, and no per-prospect landing pages.
- CRM logging is minimal, and the only first-party CRM connector is Salesforce on the quote-only Enterprise tier, so HubSpot users get nothing native.
- The free tier's five-minute recording cap is much tighter than Vidyard's 30 minutes or Bubbles' unlimited screen recordings, and it stops most real use cases dead.
- Editing is shallow: trim, stitch, text, arrows, and boxes. No multi-track timeline, no zoom and pan, no b-roll.
Tella
Strengths
- Native apps on both Mac and Windows plus a Chrome extension and web app, which makes it one of the few polished recorders a mixed-platform team can actually standardize on.
- Transcript-based editing plus filler word removal and silence detection turns a rambling ten minute recording into a tight one without opening a timeline.
- Automatic zoom, backgrounds, and layout switching produce output that looks composed rather than like a screen share.
- The blur tool for sensitive information is a genuinely practical feature that lets you demo real data instead of building a fake account.
Limitations
- The company is approximately three people. Support depth, roadmap velocity beyond the current focus, and long-term hosting of your links all rest on a very small team.
- The free tier's five minute export cap makes it effectively unusable as an operating plan, which is a harsher free offering than Loom, Zight, or ScreenRec provide.
- No sales-outreach layer: no per-prospect landing pages, no email GIF thumbnails tied to a contact, no CRM push of view alerts.
- Filler word removal, custom domain, and white labeling are all Premium-only, so the marketing pitch describes a $19 product while the headline price is $13.
Pricing compared
Loom
Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing.
- Starter$0
- Business$18
- Business plus AI$24
- EnterpriseCustom
Business at $18 monthly is priced as the category default rather than as a bargain, and after the Atlassian acquisition it stopped being cheap. What you get for it is the most reliable recorder in the category, the best embedding story anywhere, transcription in 50-plus languages, and no usage meter to model. For an internal communication use case that is good value, particularly if you already run Jira and Confluence and can use the bug report flow. For a sales use case it is poor value, because the personalization and CRM machinery that justifies a higher price elsewhere simply is not here, and the one CRM connector Loom does ship is locked behind a quote. Buy it for the team, not for the pipeline.
Tella
Per-user subscription billed monthly or annually, with a free tier and a seven day trial of the full Pro plan.
- Free$0
- Pro$13
- Premium$19
- EnterpriseCustom
Tella is priced sensibly for what it does. At $13 you get unlimited hosted recordings with 106 language transcription, analytics, and automatic zoom, which is roughly Loom Business capability plus better-looking output for a similar price. At $19 you add custom domains and filler word removal, which is where it starts competing with tools costing twice as much. The value case weakens in two places: the free tier is not usable as a plan because of the five minute export cap, and the company is three people, so you are betting on a very small team to keep hosting your links. Export your important videos and the bet is cheap.
Editorial verdict on each
Loom
Category LeaderLoom is still the best pure recorder in async video, and the reason is unglamorous engineering: it uploads while you talk, so the link is always ready. Add transcription in 50-plus languages on the free tier, embedding across more than 400 tools, and Atlassian's security program behind it, and it remains the safe default for a team that wants to stop holding meetings. Buy it for internal communication, support explanations, and design and code review, ideally on Business plus AI where filler word removal quietly makes every recording watchable. Do not buy it for sales. There is no dynamic personalization, no per-prospect landing page, and the only CRM connector is Salesforce behind an Enterprise quote. The five-minute free cap and post-acquisition price increases also mean Loom is no longer the cheap option it once was, and buyers who care mainly about price should look hard at Bubbles.
Read the full Loom profileTella
Tella is the most sensible middle path in this category. It gets close to Screen Studio's polish while running on Windows as well as Mac, and it wraps that in hosting, analytics, playlists, and a custom domain at a price that undercuts most competitors offering half of it. Transcript editing with filler word removal and the blur tool are the features that change how you work rather than how the video looks. The reservations are real but manageable: the free tier is too limited to operate on, filler word removal and custom domains are Premium-only so budget $19 rather than $13, there is no sales-outreach machinery at all, and the company is about three people with no compliance posture to show a security reviewer. For a founder, marketer, or small product team that records a lot of video and cares that customers will see some of it, Tella is the one to try first.
Read the full Tella profileLoom profile last reviewed 2026-08-22; Tella last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.