Majestic vs Serpstat
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedMajestic compared with Serpstat
Complementary rather than competing. Serpstat is a full research suite at $100 for three seats, with a link module that is fine for prospecting and not for judgement. Majestic sells only the judgement. A small agency doing serious link work should run Serpstat for research and reporting and Majestic Lite for link qualification, which together cost less than one Ahrefs Standard plan with two extra seats.
Serpstat compared with Majestic
Complementary rather than competing. Majestic does one thing, link intelligence, with a Fresh and Historic index split going back to 2006 and Trust Flow and Citation Flow as defensible quality metrics. Serpstat's link module is a convenience inside a suite. A team doing serious link work should run Majestic Lite alongside Serpstat rather than trusting either tool's weaker half.
Choose Majestic if
Link builders, SEO auditors, and anyone who has to make a defensible judgement about whether a domain is worth acquiring a link from, plus agencies who need a second independent index to cross-check whatever their main suite reports.
Choose Serpstat if
Small agencies and in-house teams of three to six people who want one platform covering research, auditing, tracking, and reporting without paying per seat, and anyone whose target markets sit outside the handful of countries the American suites cover properly.
Side by side
13 attributes| Attribute | Majestic | Serpstat |
|---|---|---|
| Category | SEO | SEO |
| Starting price | About £40 or €46.99 per month (free plan available) | $50 per month (free plan available) |
| Pricing model | Self-serve subscription in three published tiers, metered by Analysis Units, Retrieval Units, and Index Item Units, billed monthly or annually with a money-back window. | Self-serve subscription in four published tiers, metered by daily search credits plus separate monthly caps on position checks, export rows, and audited pages, with multiple user seats included rather than charged per head. |
| Free plan | Free tools without a subscription: limited Site Explorer previews, the Majestic Million top-site list, and free reports on domains you verify ownership of. | A free account gives a small number of daily queries with capped results, enough to evaluate the interface and not enough to do real work. |
| Free trial | No open free trial; a 7-day money-back guarantee on Lite and Pro serves the same purpose | 7-day trial on paid features, plus a limited free account |
| Best for | Link builders, SEO auditors, and anyone who has to make a defensible judgement about whether a domain is worth acquiring a link from, plus agencies who need a second independent index to cross-check whatever their main suite reports. | Small agencies and in-house teams of three to six people who want one platform covering research, auditing, tracking, and reporting without paying per seat, and anyone whose target markets sit outside the handful of countries the American suites cover properly. |
| Setup time | Minutes to start querying, because nothing needs installing or verifying to look up a third-party domain. Verifying your own sites for free reports takes another quarter of an hour. | Under an hour for research use, since nothing needs verifying to look up a competitor. Setting up a project properly, meaning connecting Search Console and Analytics, adding tracked keywords with the right locations, and scheduling the first audit, takes two to three hours. |
| Learning curve | Steeper than the interface suggests, and almost entirely conceptual rather than mechanical. Understanding the Fresh and Historic split, the difference between the three unit meters, and how to read Trust Flow against Citation Flow takes a few sessions. Once those three ideas land, the tool is straightforward. | Moderate. The suite is dense and the interface has accumulated features over a decade, so finding the right report is harder than using it. The credit model in particular takes a week of use before it stops surprising people. |
| Platforms | Web application, Browser extension for Chrome and Firefox, REST API on the top plan, OpenApps third-party marketplace | Web application, Browser extension, REST API, MCP endpoints for ChatGPT and Claude, Google Sheets and Looker Studio connectors |
| Compliance | GDPR, UK data protection registration as Majestic-12 Ltd | GDPR |
| Founded | 2004 | 2013 |
| Headquarters | Birmingham, United Kingdom | Odesa, Ukraine |
| Ownership | Privately held and independent; Majestic-12 Ltd, registered in England as company number 05269210 | Privately held; part of the FRACTAL group of companies, originally spun out of the Netpeak agency |
Strengths and limitations
Majestic
Strengths
- The Fresh and Historic index split is unique in the category and is the only practical way to audit what a domain's link profile looked like years ago.
- Twenty years of continuous first-party crawling since 2004, with live index counters published openly on the vendor's own site rather than quoted in marketing copy.
- Trust Flow, Citation Flow, and especially Topical Trust Flow are better predictors of link value than a single blended authority score, because the ratio and the category both carry information.
- Link Context reports where on the page a link sits, which is a genuine editorial-intent signal most competitors do not surface at all.
Limitations
- Single-user on Lite and Pro, with the second seat only available by jumping to the €379.99 API plan. This is the single worst thing about the product commercially.
- No API below €379.99, where Moz sells Links API access from about $20 and is the only genuinely small-business-priced link API in the category.
- No keyword research, no rank tracking, no site audit, no content tooling. Majestic is a component, never a platform, and buyers expecting a suite will be disappointed within an hour.
- The interface is dated and the three-meter model is poorly explained in the product itself, so new users routinely burn Retrieval Units without understanding why reports stopped returning rows.
Serpstat
Strengths
- More than 230 regional Google databases with genuine depth outside the major English-speaking markets, which is the single biggest reason to choose it over Ahrefs or Semrush.
- Seats are included rather than charged: three users at $100 and six at $169, against $40 to $80 per seat elsewhere.
- Genuinely all-in-one, covering research, clustering, competitor analysis, auditing, daily rank tracking, backlinks, and AI monitoring in one subscription.
- SERP-overlap keyword clustering is a real feature that produces better page structures than the string-matching approach used by cheaper tools.
Limitations
- The daily credit reset makes burst research genuinely painful, and unlike a monthly pool there is no way to front-load a heavy week.
- Backlink data is serviceable but not competitive with Majestic or Ahrefs on index size, refresh rate, or documentation of methodology.
- The site auditor is a generalist and will not replace Sitebulb or Screaming Frog for JavaScript rendering, crawl configuration, or genuinely deep technical work.
- Individual at $50 is a poor plan: no API, no AI monitoring, 100 daily credits, and a crawl allowance too small for most real sites.
Pricing compared
Majestic
Self-serve subscription in three published tiers, metered by Analysis Units, Retrieval Units, and Index Item Units, billed monthly or annually with a money-back window.
- Lite€46.99
- Pro€94.99
- API€379.99
Lite at about €47 is one of the best-value single-purpose subscriptions in SEO, provided you understand that you are buying a second opinion rather than a suite. For a consultant or link builder who needs defensible link-quality judgements, an independent index with a 2006 archive and Topical Trust Flow for less than fifty euro is straightforwardly good value, and cheaper than the equivalent capability inside Ahrefs. Pro at €95 doubles down on volume for the same single seat. The value collapses the moment you need two people or an API, because both require the €380 plan, and that jump is severe enough that small agencies frequently keep one shared Majestic login rather than upgrade. Judged per user for a team, it is poor value. Judged per specialist, it is excellent.
Serpstat
Self-serve subscription in four published tiers, metered by daily search credits plus separate monthly caps on position checks, export rows, and audited pages, with multiple user seats included rather than charged per head.
- Individual$50
- Team$100
- Team x2$169
- Agency$410
Team at $100 for three users is the best-value all-in-one tier in this category for a small team, and Team x2 at $169 for six users is close to unbeatable on a per-person basis. You are buying breadth: keyword research with real international coverage, clustering that works, daily local rank tracking, a competent auditor, backlinks, an LLM brand monitor, API access, and no seat tax. What you are not buying is the best version of any single one of those. The link index is mid-tier, the crawler is a generalist, and the credit meter resets daily in a way that will irritate anyone who works in bursts. For a small agency that needs every discipline covered adequately for four people, that trade is strongly in Serpstat's favour. For a specialist whose entire value is the accuracy of one dataset, it is not.
Editorial verdict on each
Majestic
Majestic is the arbiter, not the platform. If your job involves deciding whether a link is worth acquiring, whether a domain's history is clean, or whether the number your main suite just reported is real, Majestic Lite at about €47 is the cheapest way to have a genuinely independent second index with a 2006 archive behind it, and Topical Trust Flow plus Link Context give you signals nobody else reports. Buy it as a component alongside a research suite and a technical crawler, and it earns its keep in a single avoided bad placement. Do not buy it expecting a platform: there is no keyword data, no rank tracking, no crawler, and no AI visibility. And go in clear-eyed about the seat structure, which is the worst in the category: the second user costs a jump from €95 to €380, and many small agencies quietly solve that with one shared login rather than upgrading, which tells you what they think of the pricing.
Read the full Majestic profileSerpstat
Serpstat is the right answer to a specific question: how does a team of three to six people get every SEO discipline covered adequately without paying a seat tax. Team x2 at $169 for six users, with daily local rank tracking, a 300,000-page crawl allowance, API access, and an LLM brand monitor included, has no equivalent among the American suites at anything close to that price. Add the 230-plus regional databases and it becomes the obvious choice for anyone working outside the handful of markets Ahrefs and Semrush cover properly. The compromises are real and predictable: the link index is mid-tier, the crawler is a generalist, the daily credit reset punishes burst work, and Individual at $50 is a plan you should skip. Buy Team or Team x2, pair it with Majestic for links and a dedicated crawler for technical depth, and you have a better-equipped small agency than the price suggests.
Read the full Serpstat profileMajestic profile last reviewed 2026-08-22; Serpstat last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.