Metrilo vs Peel Insights
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedMetrilo compared with Peel Insights
The nearest like-for-like on price and depth. Peel starts at $179 on the annual rate with RFM and audiences on every plan, and sends segments to Klaviyo, Attentive, and Facebook instead of emailing them itself, but it covers Shopify, Amazon, and Walmart only. Metrilo reaches segmentation at $379, sends its own email, and supports ecommerce platforms beyond Shopify. Shopify brands running Klaviyo will usually prefer Peel; brands off Shopify that want one system still have few alternatives to Metrilo.
Peel Insights compared with Metrilo
The nearest like-for-like on price and depth. Metrilo is an analytics and CRM platform from $199 with its own email sending and segmentation on the $379 tier, across several ecommerce platforms, but no ad-platform sync. Peel starts at $179 on the annual rate with segmentation on every plan, sends audiences to Klaviyo, Attentive, and Facebook rather than emailing them itself, and covers Amazon and subscription data. Shopify brands running Klaviyo will usually prefer Peel; brands off Shopify that want one system will prefer Metrilo.
Choose Metrilo if
Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer.
Choose Peel Insights if
Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta.
Side by side
13 attributes| Attribute | Metrilo | Peel Insights |
|---|---|---|
| Category | Segmentation | Segmentation |
| Starting price | $199 per month, about $165 billed annually | $179 per month on the annual rate, or $199 month to month (7 days trial) |
| Pricing model | Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier. | Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount. |
| Free plan | No | No |
| Free trial | No | 7 days, starting once your data has loaded, no credit card required |
| Best for | Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer. | Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta. |
| Setup time | Connection to the store is quick, but the value depends on historical data loading and on behavioral tracking accumulating, so plan a few weeks before segmentation reflects a full picture rather than only recent activity. | Connecting the store and tools takes minutes, and the vendor says dashboards are ready within 24 hours, after which the seven-day trial starts. RFM segments and audiences are usable the same day the data lands. |
| Learning curve | Moderate. There is more surface here than in a single-purpose segmentation app: analytics, a customer database, retention analysis, and email each have their own conventions. The upside is that unlimited seats let a team learn it together rather than through one gatekeeper. | Moderate. The pre-built dashboards and RFM home page are immediately readable, but getting value from 38 cohort analyses, audience types, and attribution requires someone who thinks about retention for a living. Monthly product training starts on the Essentials plan. |
| Platforms | Web app, Multiple ecommerce platform integrations | Web app, Shopify app, Snowflake data access, Slack and email digests |
| Compliance | Holds individual customer profiles including browsing behavior, so GDPR and equivalent obligations sit squarely with the store, Email sending inside the platform carries the store's own consent and unsubscribe obligations, Owned by Brevo, a European company, which is relevant to data protection posture for EU brands | Hosted on AWS Fargate, which the vendor notes meets PCI DSS Level 1, ISO 27001, SOC 1, 2, and 3 standards at the infrastructure level, A data processing agreement and subcontractor list are published, Audience sends to Meta and Klaviyo make the brand responsible for the consent basis of each list |
| Founded | 2014 | 2018 |
| Headquarters | Sofia, Bulgaria | Fully remote team |
| Ownership | Owned by Brevo, formerly Sendinblue, since 2021 | Owned by Relay Commerce, which runs Peel in its retention division alongside Smartrr and Relo |
Strengths and limitations
Metrilo
Strengths
- A genuine customer database rather than a reporting layer, with individual profiles carrying browsing and purchase history.
- Works across multiple ecommerce platforms rather than being locked to Shopify, which is rare in this category.
- Segmentation, retention analysis, and email in one product, removing the problem of maintaining the same audience in several tools.
- Cohort comparisons and lifetime metrics that make retention a property of specific customer groups rather than one company-wide number.
Limitations
- The customer database and segmentation start on the $379 Pro tier, so the $199 entry price is misleading for segmentation buyers.
- No syncing of segments to Meta, Google Ads, or TikTok as advertising audiences.
- Several times more expensive than the Shopify segmentation apps that cover the same core job.
- Heavy overlap with Klaviyo for brands already committed to it, particularly on email and behavioral segmentation.
Peel Insights
Strengths
- RFM segments on the home page and audiences created directly from any of 38 cohort analyses.
- Audiences can be dynamic, progressive, or static, which keeps campaign measurement honest.
- Native audience sends to Klaviyo, Attentive, and Facebook, plus downloads for anything else.
- Broad data coverage: Shopify, Amazon, and Walmart orders, ad networks, email and SMS tools, survey tools, and major subscription platforms.
Limitations
- Starts at $179 to $199 a month, several times the price of the Shopify segmentation apps in this category.
- No native audience send to Google Ads or TikTok is documented.
- Shopify, Amazon, and Walmart only; WooCommerce and other platforms are not supported as stores.
- The seven-day trial covers only the past year of data.
Pricing compared
Metrilo
Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier.
- Essential$199
- Pro$379
- PremiumFrom $599
Priced against the Shopify segmentation apps, Metrilo looks expensive: $379 for the tier with segmentation, against $19 for By the Numbers or $149 for Tresl. Priced against what it replaces, it looks different, because it is analytics, a customer database, and email in one product with unlimited seats and no platform lock to Shopify. The decision comes down to two questions. If you are on Shopify and already use Klaviyo, most of this is duplicated and the specialists are far cheaper. If you are on another platform, or you want one system rather than three, there are very few alternatives at any price.
Peel Insights
Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount.
- CoreFrom $179
- EssentialsFrom $449
- AccelerateFrom $809
- TailoredCustom
Peel is expensive for a segmentation tool and reasonable for a retention analytics platform, and which one you are buying decides the verdict. If all you need is RFM segments and a live audience in Klaviyo, By the Numbers does it from $19 and Segments by Tresl from $149, and Peel at $199 month to month is paying for analysis you will not use. If the brand runs subscriptions, sells on Amazon as well as Shopify, and needs cohort lifetime value, subscription churn, and multi-touch attribution alongside the segments, Peel replaces several tools and a part-time analyst, and the $179 annual rate is modest for that. Metrilo, at $199 for a comparable entry and $379 for its segmentation tier, is the nearest like-for-like and does not push audiences into ad platforms. The seven-day trial on one year of data is short for judging a retention product, so arrive with the questions you want answered.
Editorial verdict on each
Metrilo
Metrilo is the option for DTC brands that want to own the customer database rather than rent a view of it, and for the many brands whose platform is not Shopify and who therefore cannot use most of this category. Individual behavioral profiles, cohort retention analysis, and email in one system solve a real coordination problem, and unlimited seats mean the whole team can work in it. Two things should decide the purchase. The price of the capability is $379, not the $199 on the pricing page, because segmentation starts on the Pro tier. And if you are a Shopify store already running Klaviyo, most of what this does is duplicated for far less money by the specialists in this category. Off Shopify, or consolidating three tools into one, it earns the premium.
Read the full Metrilo profilePeel Insights
Peel Insights is the retention analyst's choice in this category rather than the marketer's. RFM segments on the home page, audiences built straight out of 38 cohort analyses, a choice between dynamic, progressive, and static lists, and sends to Klaviyo, Attentive, and Facebook make the segmentation genuinely useful, and they sit on top of Shopify, Amazon, subscription, and ad data that the cheaper apps never see. The price follows the scope: $179 a month on the annual rate at the very bottom, rising with order volume, which is poor value if all you want is a Klaviyo list and good value if it replaces a BI tool and a part-time analyst. The missing Google Ads and TikTok destinations, the short trial on one year of data, and the move from a founder-led startup to one product in the Relay Commerce portfolio are the things to weigh. Subscription and multi-channel brands with real order volume should trial it; a single Shopify store chasing cheap audience sync should start with By the Numbers.
Read the full Peel Insights profileMetrilo profile last reviewed 2026-09-02; Peel Insights last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
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9 trackedCustomer segmentation tools group an existing customer base into targetable cohorts, using recency, frequency, and monetary behavior, lifetime value, and firmographic similarity, then push those segments into the email, ads, and CRM tools that act on them.
Frequently asked questions
6 questionsWhat is the difference between Metrilo and Peel Insights?
The nearest like-for-like on price and depth. Peel starts at $179 on the annual rate with RFM and audiences on every plan, and sends segments to Klaviyo, Attentive, and Facebook instead of emailing them itself, but it covers Shopify, Amazon, and Walmart only. Metrilo reaches segmentation at $379, sends its own email, and supports ecommerce platforms beyond Shopify. Shopify brands running Klaviyo will usually prefer Peel; brands off Shopify that want one system still have few alternatives to Metrilo.
Is Metrilo or Peel Insights cheaper?
Metrilo starts at $199 per month, about $165 billed annually. Peel Insights starts at $179 per month on the annual rate, or $199 month to month (7 days trial). The billing models differ, so the entry price is rarely the whole cost. Metrilo pricing model: Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier. Peel Insights pricing model: Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount.
Does Metrilo or Peel Insights have a free plan?
Metrilo has no free plan. Peel Insights has no free plan. Trial terms: 7 days, starting once your data has loaded, no credit card required.
Who should choose Metrilo?
Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer.
Who should choose Peel Insights?
Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta.
What are the best alternatives to Metrilo and Peel Insights?
SaaSTracker profiles 9 products in Customer Segmentation. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
