Metorik vs Metrilo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedMetorik compared with Metrilo
The two multi-platform options in this category. Metrilo builds a CRM profile per customer, emails from inside the product, and reaches segmentation on its $379 tier, with no ad-platform sync. Metorik includes segmentation, email, and Meta and Google Ads audience sync on every plan from $25, reads WooCommerce custom fields, and charges no per-user fee. For a WooCommerce store, Metorik is the stronger and cheaper choice; Metrilo suits brands that want a CRM-style customer profile at the center.
Metrilo compared with Metorik
The other multi-platform option in this category, and a cheaper one. Metorik includes segmentation with more than 500 filters, email automation, and Facebook and Google Ads audience sync on every plan from $25, reads WooCommerce custom fields, and charges no per-user fee. Metrilo reaches segmentation at $379, builds a CRM-style profile per customer, and does not feed ad platforms. For a WooCommerce store Metorik is the stronger and cheaper choice; Metrilo suits brands that want the customer profile at the center of the product.
Choose Metorik if
WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user.
Choose Metrilo if
Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer.
Side by side
13 attributes| Attribute | Metorik | Metrilo |
|---|---|---|
| Category | Segmentation | Segmentation |
| Starting price | $25 per month for up to 100 orders a month (30 days trial) | $199 per month, about $165 billed annually |
| Pricing model | Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs. | Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier. |
| Free plan | No | No |
| Free trial | 30 days, no credit card required | No |
| Best for | WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user. | Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer. |
| Setup time | Minutes to connect a store and start the trial, then the historical import, which depends on order count. Segments are usable as soon as the data lands, and audience sync connections take a few minutes each. | Connection to the store is quick, but the value depends on historical data loading and on behavioral tracking accumulating, so plan a few weeks before segmentation reflects a full picture rather than only recent activity. |
| Learning curve | Moderate. The filter builder is powerful and fast but asks the user to know what they want; the AI assistant shortens that for people who would rather describe the segment. Reporting and digests are straightforward. | Moderate. There is more surface here than in a single-purpose segmentation app: analytics, a customer database, retention analysis, and email each have their own conventions. The upside is that unlimited seats let a team learn it together rather than through one gatekeeper. |
| Platforms | Web app, WooCommerce plugin, Shopify app, MCP server, REST API | Web app, Multiple ecommerce platform integrations |
| Compliance | Audience sync sends hashed identifiers to Meta and Google, Australian-owned and operated business with a registered trademark, Stores remain responsible for the consent basis of advertising audiences and marketing emails | Holds individual customer profiles including browsing behavior, so GDPR and equivalent obligations sit squarely with the store, Email sending inside the platform carries the store's own consent and unsubscribe obligations, Owned by Brevo, a European company, which is relevant to data protection posture for EU brands |
| Founded | 2016 | 2014 |
| Headquarters | Melbourne, Australia | Sofia, Bulgaria |
| Ownership | Bootstrapped and profitable, Australian owned and operated | Owned by Brevo, formerly Sendinblue, since 2021 |
Strengths and limitations
Metorik
Strengths
- Deep WooCommerce support, including plugin custom fields and WooCommerce Subscriptions reporting, which the Shopify apps in this category cannot match.
- More than 500 filters across customers, orders, subscriptions, products, carts, and coupons, with real-time results.
- Every feature, unlimited users, and unlimited contacts on every plan, from $25 a month.
- Automatic billing that follows a three-month average of orders and moves down as well as up.
Limitations
- No native segment sync to Klaviyo, Attentive, or other external email and SMS tools.
- TikTok and Pinterest audience sync are announced but not live.
- No pre-built RFM segment set handed over on install; the value depends on someone building segments.
- More expensive than the Shopify-only segmentation apps once a store passes a few thousand orders a month.
Metrilo
Strengths
- A genuine customer database rather than a reporting layer, with individual profiles carrying browsing and purchase history.
- Works across multiple ecommerce platforms rather than being locked to Shopify, which is rare in this category.
- Segmentation, retention analysis, and email in one product, removing the problem of maintaining the same audience in several tools.
- Cohort comparisons and lifetime metrics that make retention a property of specific customer groups rather than one company-wide number.
Limitations
- The customer database and segmentation start on the $379 Pro tier, so the $199 entry price is misleading for segmentation buyers.
- No syncing of segments to Meta, Google Ads, or TikTok as advertising audiences.
- Several times more expensive than the Shopify segmentation apps that cover the same core job.
- Heavy overlap with Klaviyo for brands already committed to it, particularly on email and behavioral segmentation.
Pricing compared
Metorik
Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs.
- Starter$25
- Level 2$75
- Level 3$150
- Level 4$250
- Level 5$400
- Levels 6 to 9$750 to $2,350
For a WooCommerce store the value case is simple: only Metrilo also reads Woo data, at a much higher entry price, and $25 to $150 a month buys a segment builder, cohort and RFM reporting, email automation, and Meta and Google Ads audience sync with unlimited users. On Shopify the comparison is sharper. A store doing 3,000 orders a month pays $250 on Metorik against $19 for By the Numbers or $149 for Segments by Tresl, and both of those sync to Klaviyo and TikTok where Metorik does not. Metorik earns the difference if the store also uses its reporting, profit tracking, email, and multi-store features in place of other subscriptions, since its included email allowance can replace a separate email tool for a smaller store. Against Metrilo, which reaches segmentation at $379 and has no ad sync, Metorik is cheaper at most volumes and does more with the segment once built.
Metrilo
Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier.
- Essential$199
- Pro$379
- PremiumFrom $599
Priced against the Shopify segmentation apps, Metrilo looks expensive: $379 for the tier with segmentation, against $19 for By the Numbers or $149 for Tresl. Priced against what it replaces, it looks different, because it is analytics, a customer database, and email in one product with unlimited seats and no platform lock to Shopify. The decision comes down to two questions. If you are on Shopify and already use Klaviyo, most of this is duplicated and the specialists are far cheaper. If you are on another platform, or you want one system rather than three, there are very few alternatives at any price.
Editorial verdict on each
Metorik
Metorik is the answer in this category for WooCommerce stores, and a credible one for Shopify stores that want a segment engine rather than a set of pre-built segments. More than 500 filters across every kind of store record, results in seconds, an AI assistant to write them, and saved segments that feed reports, digests, exports, email automations, and six-hourly Facebook and Google Ads audiences make it a working tool rather than a dashboard. The pricing is as fair as any here: every feature and unlimited users from $25, billed on a three-month order average that moves down as readily as up, with a thirty-day trial and no card. The gaps are specific. There is no Klaviyo sync, because Metorik would rather you used its own email, TikTok and Pinterest audiences are still to come, and a Shopify store with a few thousand orders pays several times what By the Numbers charges for the audience-sync part of the job. WooCommerce stores should start here; Shopify stores built around Klaviyo should start with a Shopify app.
Read the full Metorik profileMetrilo
Metrilo is the option for DTC brands that want to own the customer database rather than rent a view of it, and for the many brands whose platform is not Shopify and who therefore cannot use most of this category. Individual behavioral profiles, cohort retention analysis, and email in one system solve a real coordination problem, and unlimited seats mean the whole team can work in it. Two things should decide the purchase. The price of the capability is $379, not the $199 on the pricing page, because segmentation starts on the Pro tier. And if you are a Shopify store already running Klaviyo, most of what this does is duplicated for far less money by the specialists in this category. Off Shopify, or consolidating three tools into one, it earns the premium.
Read the full Metrilo profileMetorik profile last reviewed 2026-09-26; Metrilo last reviewed 2026-09-02. Pricing is compiled from public sources and can change without notice. See our methodology.
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9 trackedCustomer segmentation tools group an existing customer base into targetable cohorts, using recency, frequency, and monetary behavior, lifetime value, and firmographic similarity, then push those segments into the email, ads, and CRM tools that act on them.
Frequently asked questions
6 questionsWhat is the difference between Metorik and Metrilo?
The two multi-platform options in this category. Metrilo builds a CRM profile per customer, emails from inside the product, and reaches segmentation on its $379 tier, with no ad-platform sync. Metorik includes segmentation, email, and Meta and Google Ads audience sync on every plan from $25, reads WooCommerce custom fields, and charges no per-user fee. For a WooCommerce store, Metorik is the stronger and cheaper choice; Metrilo suits brands that want a CRM-style customer profile at the center.
Is Metorik or Metrilo cheaper?
Metorik starts at $25 per month for up to 100 orders a month (30 days trial). Metrilo starts at $199 per month, about $165 billed annually. The billing models differ, so the entry price is rarely the whole cost. Metorik pricing model: Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs. Metrilo pricing model: Flat monthly subscription in three tiers, discounted about seventeen percent on annual billing, with the CRM, segmentation, and retention layers arriving on the middle tier.
Does Metorik or Metrilo have a free plan?
Metorik has no free plan. Trial terms: 30 days, no credit card required. Metrilo has no free plan.
Who should choose Metorik?
WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user.
Who should choose Metrilo?
Direct-to-consumer brands, particularly outside Shopify, that want a real customer database with behavioral segmentation, retention cohorts, and email in one platform rather than assembling an analytics app, a segmentation app, and an ESP with three different definitions of a customer.
What are the best alternatives to Metorik and Metrilo?
SaaSTracker profiles 9 products in Customer Segmentation. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
