Metorik vs Putler
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Customer Segmentation for every option we track, with award winners called out.
The short answer
Both sides assessedMetorik compared with Putler
Putler is the other multi-source option for a WooCommerce seller, and it reaches further: PayPal, Stripe, and other gateways, plus Etsy, eBay, Amazon, and Gumroad, merged into one customer list with eleven automatic RFM segments from $20 a month on revenue-based pricing. Metorik keeps the edge in segment building (500-plus filters), its own email tools, and six-hourly Facebook and Google Ads audience sync, none of which Putler offers. A store living on WooCommerce should stay with Metorik; a business selling through several gateways and marketplaces gets a cleaner customer list from Putler.
Putler compared with Metorik
The two multi-source options most likely to be shortlisted by a WooCommerce seller. Metorik prices by orders from $25, offers more than 500 filters, sends email itself, and syncs segments to Facebook and Google Ads every six hours, on WooCommerce and Shopify. Putler prices by revenue from $20, adds payment gateways and marketplaces such as PayPal, Stripe, Etsy, and Amazon, and hands you eleven automatic RFM segments, but exports only to CSV and Mailchimp. A business selling through several gateways and marketplaces gets a cleaner customer list from Putler; a WooCommerce store that wants live ad audiences should take Metorik.
Choose Metorik if
WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user.
Choose Putler if
Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue.
Side by side
19 attributes| Attribute | Metorik | Putler |
|---|---|---|
| Category | Segmentation | Segmentation |
| Starting price | $25 per month for up to 100 orders a month (30 days trial) | $20 per month for businesses with up to $10,000 in monthly revenue, billed monthly; no annual rate is published (14 days trial) |
| Pricing model | Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs. | Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month. All plans share the core feature set, with unlimited orders; the pricing page says plans differ in the number of data sources, and the custom plan also asks about years of historical data. A custom plan is quoted above $5 million in monthly revenue. |
| Free plan | No | No |
| Free trial | 30 days, no credit card required | 14 days, all features, no credit card required; reports cover the last 90 days of data |
| Best for | WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user. | Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue. |
| Setup time | Minutes to connect a store and start the trial, then the historical import, which depends on order count. Segments are usable as soon as the data lands, and audience sync connections take a few minutes each. | The vendor says connecting accounts takes 10 to 15 minutes. Import and processing follow, and the RFM chart appears once processing finishes; a redraw takes about 90 minutes according to the help center. |
| Learning curve | Moderate. The filter builder is powerful and fast but asks the user to know what they want; the AI assistant shortens that for people who would rather describe the segment. Reporting and digests are straightforward. | Low. RFM segments are ready without configuration and the dashboards need no setup; filters, saved segments, and drilldowns take a little exploration. |
| Platforms | Web app, WooCommerce plugin, Shopify app, MCP server, REST API | Web app, Chrome extension, Weekly email reports, Inbound API |
| Compliance | Audience sync sends hashed identifiers to Meta and Google, Australian-owned and operated business with a registered trademark, Stores remain responsible for the consent basis of advertising audiences and marketing emails | GDPR commitments published, with data processing described on the vendor's GDPR page, Stores remain responsible for the consent basis of segments exported to Mailchimp or elsewhere |
| Founded | 2016 | 2010 |
| Headquarters | Melbourne, Australia | Mumbai, India, with a US entity in Covina, California |
| Ownership | Bootstrapped and profitable, Australian owned and operated | Privately held; operated by LeapVen Solutions Private Limited in India and Leap Ventures, Inc. in the US, alongside Icegram, Offermative, and StoreApps |
| Starting price | $25 per month for up to 100 orders | $20 per month up to $10,000 monthly revenue, billed monthly |
| Pricing meter | Average monthly orders over the last 3 months | Monthly revenue tracked over the last 30 days |
| Free trial | 30 days, no credit card | 14 days, no credit card, last 90 days of data |
| Platforms supported | WooCommerce and Shopify | PayPal, Stripe, WooCommerce, Shopify, BigCommerce, Etsy, eBay, Amazon, and more |
| Audience sync destinations | Facebook Custom Audiences and Google Ads Customer Match | Mailchimp direct export, plus CSV |
| Segment refresh | Audiences recalculated every 6 hours | RFM recalculated every 24 hours |
Strengths and limitations
Metorik
Strengths
- Deep WooCommerce support, including plugin custom fields and WooCommerce Subscriptions reporting, which the Shopify apps in this category cannot match.
- More than 500 filters across customers, orders, subscriptions, products, carts, and coupons, with real-time results.
- Every feature, unlimited users, and unlimited contacts on every plan, from $25 a month.
- Automatic billing that follows a three-month average of orders and moves down as well as up.
Limitations
- No native segment sync to Klaviyo, Attentive, or other external email and SMS tools.
- TikTok and Pinterest audience sync are announced but not live.
- No pre-built RFM segment set handed over on install; the value depends on someone building segments.
- More expensive than the Shopify-only segmentation apps once a store passes a few thousand orders a month.
Putler
Strengths
- Consolidates payment gateways, stores, marketplaces, and Google Analytics into one de-duplicated customer list, which no Shopify-only app in this category attempts.
- Eleven named RFM segments calculated automatically and redrawn every 24 hours, with segment membership for any date range.
- Works across PayPal, Stripe, WooCommerce, Shopify, BigCommerce, Magento, Etsy, eBay, Amazon, Gumroad, and Easy Digital Downloads.
- Direct segment export to Mailchimp, plus CSV export for anything else.
Limitations
- No live audience sync to Klaviyo, Meta, Google Ads, or TikTok; activation is CSV and Mailchimp.
- RFM segments are fixed and automatic, with no documented way to change the scoring.
- Revenue-based pricing penalizes high-ticket businesses and climbs to $750 a month at $500,000 to $1 million in revenue.
- No published annual rate, and plan limits on data sources and history are not published per band.
Pricing compared
Metorik
Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs.
- Starter$25
- Level 2$75
- Level 3$150
- Level 4$250
- Level 5$400
- Levels 6 to 9$750 to $2,350
For a WooCommerce store the value case is simple: only Metrilo also reads Woo data, at a much higher entry price, and $25 to $150 a month buys a segment builder, cohort and RFM reporting, email automation, and Meta and Google Ads audience sync with unlimited users. On Shopify the comparison is sharper. A store doing 3,000 orders a month pays $250 on Metorik against $19 for By the Numbers or $149 for Segments by Tresl, and both of those sync to Klaviyo and TikTok where Metorik does not. Metorik earns the difference if the store also uses its reporting, profit tracking, email, and multi-store features in place of other subscriptions, since its included email allowance can replace a separate email tool for a smaller store. Against Metrilo, which reaches segmentation at $379 and has no ad sync, Metorik is cheaper at most volumes and does more with the segment once built.
Putler
Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month. All plans share the core feature set, with unlimited orders; the pricing page says plans differ in the number of data sources, and the custom plan also asks about years of historical data. A custom plan is quoted above $5 million in monthly revenue.
- Up to $10K monthly revenue$20
- $10K to $30K$50
- $30K to $100K$100 to $150
- $100K to $1M$250 to $750
- $1M to $5M$1,500 to $2,250
- CustomQuote
At the bottom of the market Putler is good value for a particular kind of business. A seller under $10,000 a month pays $20 for automatic RFM segments across every store and gateway it uses, data cleanup that the single-store apps never attempt, and sales and subscription reporting besides, which is about what By the Numbers charges for one Shopify store. The value case turns on activation and on scale. If segments need to reach Klaviyo, Meta, or Google Ads on their own, By the Numbers, Tresl, or Metorik do that and Putler does not. And because the meter is revenue rather than orders, a high-ticket business pays more than on Metorik, where $250 covers up to 5,000 orders; at $200,000 in monthly revenue Putler costs $350. The unresolved question of which bands include RFM, given older documentation, is worth settling in the trial.
Editorial verdict on each
Metorik
Metorik is the answer in this category for WooCommerce stores, and a credible one for Shopify stores that want a segment engine rather than a set of pre-built segments. More than 500 filters across every kind of store record, results in seconds, an AI assistant to write them, and saved segments that feed reports, digests, exports, email automations, and six-hourly Facebook and Google Ads audiences make it a working tool rather than a dashboard. The pricing is as fair as any here: every feature and unlimited users from $25, billed on a three-month order average that moves down as readily as up, with a thirty-day trial and no card. The gaps are specific. There is no Klaviyo sync, because Metorik would rather you used its own email, TikTok and Pinterest audiences are still to come, and a Shopify store with a few thousand orders pays several times what By the Numbers charges for the audience-sync part of the job. WooCommerce stores should start here; Shopify stores built around Klaviyo should start with a Shopify app.
Read the full Metorik profilePutler
Putler earns a place in this category for the business the Shopify apps cannot see: one that sells through several gateways, carts, and marketplaces and has never had a single, trustworthy customer list. It merges PayPal, Stripe, WooCommerce, Etsy, Amazon, and the rest into master records, then hands you eleven automatic RFM segments redrawn daily, saved and editable filters, and export to Mailchimp or CSV, for $20 a month under $10,000 in revenue. The limits are just as clear. There is no live audience sync to Klaviyo or the ad platforms, the RFM model cannot be tuned, revenue-based pricing gets expensive for high-ticket sellers, no annual rate is published, there are no refunds, and older help articles leave it unclear whether RFM is on every revenue band. Multi-channel sellers under a few hundred thousand dollars a month should trial it; single-store Shopify brands with a Klaviyo program should start with By the Numbers or Tresl.
Read the full Putler profileMetorik profile last reviewed 2026-09-26; Putler last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Customer Segmentation
9 trackedCustomer segmentation tools group an existing customer base into targetable cohorts, using recency, frequency, and monetary behavior, lifetime value, and firmographic similarity, then push those segments into the email, ads, and CRM tools that act on them.
Frequently asked questions
6 questionsWhat is the difference between Metorik and Putler?
Putler is the other multi-source option for a WooCommerce seller, and it reaches further: PayPal, Stripe, and other gateways, plus Etsy, eBay, Amazon, and Gumroad, merged into one customer list with eleven automatic RFM segments from $20 a month on revenue-based pricing. Metorik keeps the edge in segment building (500-plus filters), its own email tools, and six-hourly Facebook and Google Ads audience sync, none of which Putler offers. A store living on WooCommerce should stay with Metorik; a business selling through several gateways and marketplaces gets a cleaner customer list from Putler.
Is Metorik or Putler cheaper?
Metorik starts at $25 per month for up to 100 orders a month (30 days trial). Putler starts at $20 per month for businesses with up to $10,000 in monthly revenue, billed monthly; no annual rate is published (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Metorik pricing model: Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs. Putler pricing model: Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month.
Does Metorik or Putler have a free plan?
Metorik has no free plan. Trial terms: 30 days, no credit card required. Putler has no free plan. Trial terms: 14 days, all features, no credit card required; reports cover the last 90 days of data.
Who should choose Metorik?
WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user.
Who should choose Putler?
Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue.
What are the best alternatives to Metorik and Putler?
SaaSTracker profiles 9 products in Customer Segmentation. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
