Peel Insights vs Putler
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedPeel Insights compared with Putler
Putler is the low-cost, multi-channel alternative to Peel for small sellers: $20 a month under $10,000 in revenue against Peel's $179 annual-rate entry, with RFM segments and payment gateway and marketplace data Peel does not read. Peel stays far ahead on cohort analysis, subscription analytics, and audience sends to Klaviyo, Attentive, and Facebook, so brands with real order volume and a Klaviyo program belong on Peel.
Putler compared with Peel Insights
Peel is a retention analytics platform from $179 a month on the annual rate, with 38 cohort analyses and audiences sent to Klaviyo, Attentive, and Facebook for Shopify and Amazon brands. Putler starts at $20, is far lighter on cohort analysis and activation, and reaches payment gateways and marketplaces Peel does not. Brands with real order volume and a Klaviyo program belong on Peel; small multi-channel sellers will get most of what they need from Putler at a tenth of the price.
Choose Peel Insights if
Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta.
Choose Putler if
Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue.
Side by side
19 attributes| Attribute | Peel Insights | Putler |
|---|---|---|
| Category | Segmentation | Segmentation |
| Starting price | $179 per month on the annual rate, or $199 month to month (7 days trial) | $20 per month for businesses with up to $10,000 in monthly revenue, billed monthly; no annual rate is published (14 days trial) |
| Pricing model | Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount. | Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month. All plans share the core feature set, with unlimited orders; the pricing page says plans differ in the number of data sources, and the custom plan also asks about years of historical data. A custom plan is quoted above $5 million in monthly revenue. |
| Free plan | No | No |
| Free trial | 7 days, starting once your data has loaded, no credit card required | 14 days, all features, no credit card required; reports cover the last 90 days of data |
| Best for | Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta. | Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue. |
| Setup time | Connecting the store and tools takes minutes, and the vendor says dashboards are ready within 24 hours, after which the seven-day trial starts. RFM segments and audiences are usable the same day the data lands. | The vendor says connecting accounts takes 10 to 15 minutes. Import and processing follow, and the RFM chart appears once processing finishes; a redraw takes about 90 minutes according to the help center. |
| Learning curve | Moderate. The pre-built dashboards and RFM home page are immediately readable, but getting value from 38 cohort analyses, audience types, and attribution requires someone who thinks about retention for a living. Monthly product training starts on the Essentials plan. | Low. RFM segments are ready without configuration and the dashboards need no setup; filters, saved segments, and drilldowns take a little exploration. |
| Platforms | Web app, Shopify app, Snowflake data access, Slack and email digests | Web app, Chrome extension, Weekly email reports, Inbound API |
| Compliance | Hosted on AWS Fargate, which the vendor notes meets PCI DSS Level 1, ISO 27001, SOC 1, 2, and 3 standards at the infrastructure level, A data processing agreement and subcontractor list are published, Audience sends to Meta and Klaviyo make the brand responsible for the consent basis of each list | GDPR commitments published, with data processing described on the vendor's GDPR page, Stores remain responsible for the consent basis of segments exported to Mailchimp or elsewhere |
| Founded | 2018 | 2010 |
| Headquarters | Fully remote team | Mumbai, India, with a US entity in Covina, California |
| Ownership | Owned by Relay Commerce, which runs Peel in its retention division alongside Smartrr and Relo | Privately held; operated by LeapVen Solutions Private Limited in India and Leap Ventures, Inc. in the US, alongside Icegram, Offermative, and StoreApps |
| Starting price | $179 per month on the annual rate, $199 month to month | $20 per month up to $10,000 monthly revenue, billed monthly |
| Pricing meter | Monthly store orders | Monthly revenue tracked over the last 30 days |
| Free trial | 7 days, no credit card, starts after data loads | 14 days, no credit card, last 90 days of data |
| Platforms supported | Shopify, Amazon, Walmart | PayPal, Stripe, WooCommerce, Shopify, BigCommerce, Etsy, eBay, Amazon, and more |
| Audience sync destinations | Klaviyo, Attentive, Facebook, plus download | Mailchimp direct export, plus CSV |
| Segment refresh | Daily data refresh; dynamic, progressive, or static audiences | RFM recalculated every 24 hours |
Strengths and limitations
Peel Insights
Strengths
- RFM segments on the home page and audiences created directly from any of 38 cohort analyses.
- Audiences can be dynamic, progressive, or static, which keeps campaign measurement honest.
- Native audience sends to Klaviyo, Attentive, and Facebook, plus downloads for anything else.
- Broad data coverage: Shopify, Amazon, and Walmart orders, ad networks, email and SMS tools, survey tools, and major subscription platforms.
Limitations
- Starts at $179 to $199 a month, several times the price of the Shopify segmentation apps in this category.
- No native audience send to Google Ads or TikTok is documented.
- Shopify, Amazon, and Walmart only; WooCommerce and other platforms are not supported as stores.
- The seven-day trial covers only the past year of data.
Putler
Strengths
- Consolidates payment gateways, stores, marketplaces, and Google Analytics into one de-duplicated customer list, which no Shopify-only app in this category attempts.
- Eleven named RFM segments calculated automatically and redrawn every 24 hours, with segment membership for any date range.
- Works across PayPal, Stripe, WooCommerce, Shopify, BigCommerce, Magento, Etsy, eBay, Amazon, Gumroad, and Easy Digital Downloads.
- Direct segment export to Mailchimp, plus CSV export for anything else.
Limitations
- No live audience sync to Klaviyo, Meta, Google Ads, or TikTok; activation is CSV and Mailchimp.
- RFM segments are fixed and automatic, with no documented way to change the scoring.
- Revenue-based pricing penalizes high-ticket businesses and climbs to $750 a month at $500,000 to $1 million in revenue.
- No published annual rate, and plan limits on data sources and history are not published per band.
Pricing compared
Peel Insights
Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount.
- CoreFrom $179
- EssentialsFrom $449
- AccelerateFrom $809
- TailoredCustom
Peel is expensive for a segmentation tool and reasonable for a retention analytics platform, and which one you are buying decides the verdict. If all you need is RFM segments and a live audience in Klaviyo, By the Numbers does it from $19 and Segments by Tresl from $149, and Peel at $199 month to month is paying for analysis you will not use. If the brand runs subscriptions, sells on Amazon as well as Shopify, and needs cohort lifetime value, subscription churn, and multi-touch attribution alongside the segments, Peel replaces several tools and a part-time analyst, and the $179 annual rate is modest for that. Metrilo, at $199 for a comparable entry and $379 for its segmentation tier, is the nearest like-for-like and does not push audiences into ad platforms. The seven-day trial on one year of data is short for judging a retention product, so arrive with the questions you want answered.
Putler
Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month. All plans share the core feature set, with unlimited orders; the pricing page says plans differ in the number of data sources, and the custom plan also asks about years of historical data. A custom plan is quoted above $5 million in monthly revenue.
- Up to $10K monthly revenue$20
- $10K to $30K$50
- $30K to $100K$100 to $150
- $100K to $1M$250 to $750
- $1M to $5M$1,500 to $2,250
- CustomQuote
At the bottom of the market Putler is good value for a particular kind of business. A seller under $10,000 a month pays $20 for automatic RFM segments across every store and gateway it uses, data cleanup that the single-store apps never attempt, and sales and subscription reporting besides, which is about what By the Numbers charges for one Shopify store. The value case turns on activation and on scale. If segments need to reach Klaviyo, Meta, or Google Ads on their own, By the Numbers, Tresl, or Metorik do that and Putler does not. And because the meter is revenue rather than orders, a high-ticket business pays more than on Metorik, where $250 covers up to 5,000 orders; at $200,000 in monthly revenue Putler costs $350. The unresolved question of which bands include RFM, given older documentation, is worth settling in the trial.
Editorial verdict on each
Peel Insights
Peel Insights is the retention analyst's choice in this category rather than the marketer's. RFM segments on the home page, audiences built straight out of 38 cohort analyses, a choice between dynamic, progressive, and static lists, and sends to Klaviyo, Attentive, and Facebook make the segmentation genuinely useful, and they sit on top of Shopify, Amazon, subscription, and ad data that the cheaper apps never see. The price follows the scope: $179 a month on the annual rate at the very bottom, rising with order volume, which is poor value if all you want is a Klaviyo list and good value if it replaces a BI tool and a part-time analyst. The missing Google Ads and TikTok destinations, the short trial on one year of data, and the move from a founder-led startup to one product in the Relay Commerce portfolio are the things to weigh. Subscription and multi-channel brands with real order volume should trial it; a single Shopify store chasing cheap audience sync should start with By the Numbers.
Read the full Peel Insights profilePutler
Putler earns a place in this category for the business the Shopify apps cannot see: one that sells through several gateways, carts, and marketplaces and has never had a single, trustworthy customer list. It merges PayPal, Stripe, WooCommerce, Etsy, Amazon, and the rest into master records, then hands you eleven automatic RFM segments redrawn daily, saved and editable filters, and export to Mailchimp or CSV, for $20 a month under $10,000 in revenue. The limits are just as clear. There is no live audience sync to Klaviyo or the ad platforms, the RFM model cannot be tuned, revenue-based pricing gets expensive for high-ticket sellers, no annual rate is published, there are no refunds, and older help articles leave it unclear whether RFM is on every revenue band. Multi-channel sellers under a few hundred thousand dollars a month should trial it; single-store Shopify brands with a Klaviyo program should start with By the Numbers or Tresl.
Read the full Putler profilePeel Insights profile last reviewed 2026-09-26; Putler last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Peel Insights and Putler?
Putler is the low-cost, multi-channel alternative to Peel for small sellers: $20 a month under $10,000 in revenue against Peel's $179 annual-rate entry, with RFM segments and payment gateway and marketplace data Peel does not read. Peel stays far ahead on cohort analysis, subscription analytics, and audience sends to Klaviyo, Attentive, and Facebook, so brands with real order volume and a Klaviyo program belong on Peel.
Is Peel Insights or Putler cheaper?
Peel Insights starts at $179 per month on the annual rate, or $199 month to month (7 days trial). Putler starts at $20 per month for businesses with up to $10,000 in monthly revenue, billed monthly; no annual rate is published (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Peel Insights pricing model: Monthly subscription priced by monthly store orders, with every feature on every plan; higher plans add order volume, connected stores, customer success support, and custom report credits. An annual rate is billed monthly at a discount. Putler pricing model: Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month.
Does Peel Insights or Putler have a free plan?
Peel Insights has no free plan. Trial terms: 7 days, starting once your data has loaded, no credit card required. Putler has no free plan. Trial terms: 14 days, all features, no credit card required; reports cover the last 90 days of data.
Who should choose Peel Insights?
Shopify and Amazon brands with several thousand orders a month, especially subscription and consumable brands, that want retention analytics across store, subscription, email, and ad data in one place and a way to turn any analysis into an audience for Klaviyo, Attentive, or Meta.
Who should choose Putler?
Small online businesses that sell across more than one store, marketplace, or payment gateway, including digital product and subscription sellers, and want one clean customer list with automatic RFM segments and CSV or Mailchimp export, at a price that starts at $20 a month for businesses under $10,000 in monthly revenue.
What are the best alternatives to Peel Insights and Putler?
SaaSTracker profiles 9 products in Customer Segmentation. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
