Snov.io
Credit-metered data engine with sending, warm-up, and a free CRM attached
Snov.io is a sales automation platform, built by a Ukrainian-founded team and headquartered in New York, that bundles an email finder and 7-tier verifier with multichannel drip campaigns, email warm-up, LinkedIn automation, and a free built-in CRM, metered by credits for data lookups and by recipient counts for outreach.
Overview
Snov.io started in 2017 as an email finder: development began in January, a beta shipped in April, and the first paying customer arrived that May. Its early funding is a category oddity, a 2017 ICO that raised about $2.13M for a decentralized lead-data concept, but the crypto framing was quietly retired and the company grew into a conventional, self-sustaining SaaS claiming 400,000+ users and customers in 180+ countries.
The product's center of gravity is still data. The email finder searches a large B2B database (with AI-driven search by ideal customer profile), Chrome extensions pull emails from LinkedIn profiles and company websites, and a 7-tier verifier claiming 98% accuracy cleans lists before they ever hit a campaign. Around that core, Snov.io built the outreach layer: drip campaigns with email and LinkedIn steps, unlimited sender accounts, email warm-up (unlimited slots on Pro tiers), and a genuinely free CRM with deal pipelines and Google Calendar sync.
Everything is metered in credits and recipients: credits pay for finder lookups and verifications, recipient counts cap how many prospects campaigns can touch, and both scale up through Starter ($29.25 to $39/month territory) into Pro tiers and a 100,000-credit Ultra plan. Unlimited team seats on every paid plan is a standout, and LinkedIn automation sells as a per-slot add-on at $69/month. The result is one of the widest tool-to-price spans in the category, from a renewable free trial plan to managed-service territory, with the usual bundled-platform caveat that no single module is best of breed.
Best for
Sales teams and agencies that want prospecting data, verification, and outreach in one credit-based subscription, especially teams that value unlimited seats and senders and can live with good-not-best modules across the stack.
Not the right fit for
- Volume-first cold emailers who think in mailboxes and daily sends; Snov.io's recipient and credit metering fits data-driven prospecting better than industrial-scale sending.
- Teams needing premium US phone data and intent signals; enrichment tokens exist, but buyers with hard data-quality bars use a dedicated provider like Cognism or ZoomInfo.
- Buyers who want LinkedIn automation bundled in the base price; each LinkedIn slot is a $69/month add-on that can exceed the cost of the core plan itself.
- Anyone allergic to credit arithmetic; between finder credits, verification credits, recipient caps, and enrichment tokens, forecasting spend takes real attention.
How it works
- 1
Prospecting starts in the email finder: search the database by domain, company, or person, use AI search to build lists from an ideal customer profile description, or capture contacts from LinkedIn and websites with the Chrome extensions. Each successful lookup consumes credits from the plan's monthly allowance.
- 2
Lists run through the 7-tier email verifier (also credit-metered) before sending, filtering invalid and risky addresses to protect sender reputation. Verified prospects flow into drip campaigns: visual multi-step sequences mixing emails, delays, triggers, and LinkedIn actions, with personalization variables, A/B options, and reply detection that halts follow-ups.
- 3
Sending runs from unlimited connected sender accounts, with warm-up available per mailbox (3 slots on Starter, unlimited on Pro and above) to build reputation before and during campaigns. Done-for-you add-ons cover preconfigured sending domains from $12/year and Google mailboxes at $5/month for teams standing up fresh infrastructure.
- 4
Replies, deals, and follow-up tasks land in the built-in CRM, which is free and includes pipelines and Google Calendar sync; teams that live elsewhere sync to HubSpot or Pipedrive natively, or wire flows through Zapier, Make, webhooks, and the API, all available on paid plans with unlimited team seats.
Feature breakdown
22 features in 5 modulesLead finding and data
The original product and still the platform's strongest muscle.- Email finder database search
- Search by person, company, or domain across a large B2B database, with bulk search for list-scale lookups; credits are charged per found contact.
- AI lead search by ICP
- Describe an ideal customer profile and the AI search assembles matching prospect lists rather than requiring manual filter stacking.
- Chrome extensions
- Extensions capture verified emails from LinkedIn profiles and search pages, company websites, and Google search results directly into lists.
- Phone and data enrichment tokens
- Phone numbers and extra firmographic fields are metered separately at $0.02 per token, sold in packages valid for 90 days.
- Domain and company search
- Pull every known contact at a target domain with role filters, the classic account-based prospecting workflow.
Verification and deliverability
List hygiene and sender reputation handled inside the same subscription.- 7-tier email verification
- A multi-stage verification pipeline claiming 98% accuracy, covering syntax, domain, MX, and mailbox-level checks before an address enters a campaign.
- Email warm-up
- Automated warm-up per mailbox: 3 slots on Starter, unlimited slots on Pro tiers and above, unusual generosity for bundled warm-up.
- Done-for-you sending infrastructure
- Preconfigured sending domains from $12/year and managed Google mailboxes at $5/month each, for teams scaling fresh sending identities.
- Deliverability checks and tracking
- Open and click tracking with sender-health awareness, plus a free standalone Gmail email tracker that doubles as a funnel into the platform.
Drip campaigns and multichannel outreach
The sending layer: visual sequences across email and LinkedIn.- Visual drip campaign builder
- Multi-step sequences with delays, triggers, and goal conditions built on a visual canvas, including behavior-based branching.
- Unlimited sender accounts
- Every paid plan allows unlimited connected sender mailboxes; campaign reach is governed by the plan's recipient allowance instead.
- LinkedIn automation
- Profile visits, connection requests, and messages run as automated steps via per-account slots sold at $69/month ($62 on annual billing).
- Personalization variables
- Merge fields and custom variables personalize emails at scale from prospect and company data captured during prospecting.
- Reply detection and unlimited follow-ups
- Follow-ups stop automatically on reply, and paid plans allow unlimited campaigns and follow-up steps with unlimited monthly emails.
CRM and pipeline
A free, real CRM layer that most category rivals lack entirely.- Built-in CRM with deal pipelines
- Kanban-style pipelines, deal values, notes, and task management included free on all plans, including the trial.
- Google Calendar sync
- Meetings and follow-up tasks sync with Google Calendar so scheduling lives beside the prospect record.
- Unlimited team seats
- Every plan, including the free trial, allows unlimited team members with shared access to lists, campaigns, and deals.
- Prospect list management
- Segmented lists with dedupe and field mapping bridge prospecting output and campaign input without CSV shuffling.
Platform, API, and integrations
The connective tissue for stacks that extend beyond Snov.io.- REST API and webhooks
- Programmatic access to finder, verifier, and campaign functions on all paid plans, a common backbone for custom enrichment flows.
- Native CRM integrations
- HubSpot and Pipedrive sync prospects and deal activity to external systems of record.
- Zapier and Make
- No-code automation platforms connect Snov.io events and actions to thousands of other tools.
- Compliance posture
- A public security center documents GDPR, CCPA, and SOC 2 compliance claims, more formal trust documentation than most similarly priced rivals publish.
Use cases
4 documentedOutbound-driven startup sales team
Two founders and three reps need prospecting data, verification, sending, and a place to track deals without buying four subscriptions.
One Pro S plan covers finder credits, verified lists, drip campaigns from unlimited senders, and the free CRM tracks the pipeline, with unlimited seats keeping the whole team inside one $74.25/month subscription.
Lead-gen agency building lists for clients
List building and verification are the billable product; volumes vary month to month across clients.
Bulk domain search and the 7-tier verifier produce clean deliverable lists, credit tiers scale up and down with demand, and unused-credit rollover on custom plans smooths seasonal swings.
SDR pairing email with LinkedIn touches
Target accounts respond better when a connection request precedes the email, and the rep wants both channels in one sequence.
A LinkedIn slot adds visits, connects, and messages as automated steps in the same drip campaign, with reply detection across the sequence halting follow-ups the moment the prospect engages anywhere.
RevOps builder wiring enrichment into internal systems
Inbound signups need company and contact enrichment plus verification before routing to sales.
The API and webhooks run finder and verifier calls inside the routing flow, and Zapier or Make handle the no-code edges, all within the plan's credit allowance rather than a separate enrichment contract.
Pricing
from $24.69/mo (Starter, billed annually)Credit-and-recipient metering: monthly credits pay for finder lookups and verifications, recipient allowances cap campaign reach, and both scale across a free renewable trial, Starter, four Pro sizes, Ultra, and custom plans. Unlimited senders, campaigns, monthly emails, and team seats on all paid tiers; LinkedIn automation and enrichment tokens are add-ons.
| Plan | Price | Includes |
|---|---|---|
| Trial | $0 renewable every 30 days |
|
| Starter | $24.69 per month, billed annually ($29.25 month to month) |
|
| Pro S | $62.91 per month, billed annually ($74.25 month to month) |
|
| Pro M | $120.49 per month, billed annually ($141.75 month to month) |
|
| Pro L | $235.24 per month, billed annually ($276.75 month to month) |
|
| Ultra | $469.48 per month, billed annually ($553.50 month to month) |
|
| Custom Ultra | Custom contact sales |
|
Add-ons
- LinkedIn automation slot ($69/slot/mo ($62 on annual)): Per connected LinkedIn account; discounted a further $10/month bundled with the Sales Suite.
- Phone and data enrichment tokens ($0.02/token): Sold in packages of 1,000 to 50,000; each package expires 90 days after purchase.
- Preconfigured sending domains (From $12/year): Done-for-you domain setup for fresh sending infrastructure.
- Managed Google mailboxes ($5/mailbox/mo): Ready-made Google accounts for scaling sender pools.
Billing notes
- Pricing page figures reflect promotional discounts as of August 2026 (including 40% off the first annual year on Pro L and Ultra); confirm the post-promo renewal rate before budgeting long term.
- Annual billing runs roughly 15 percent below monthly; a 3-month commitment earns a smaller 5 percent discount.
- Credits and recipients are separate meters: a data-heavy team can exhaust credits while barely touching recipients, and a sending-heavy team the reverse, so size the tier against the binding constraint.
- Enrichment tokens expire after 90 days, so buy packages against near-term need rather than stockpiling.
- The renewable Trial plan is genuinely free forever but excludes integrations, bulk tools, and API access, making it a sandbox rather than a working free tier.
Value assessment: Snov.io's economics reward teams that need data and sending together: at $62.91/month, Pro S delivers 5,000 lookups or verifications, 25,000 campaign recipients, unlimited warm-up, unlimited seats, and a free CRM, a bundle that priced separately across a finder, verifier, sender, and warm-up tool would cost two to three times more. Unlimited team seats at every tier is quietly one of the best deals in the category. The costs to watch are the add-ons: LinkedIn slots at $69/month each can exceed the base plan, phone data is token-metered on top, and promotional pricing means the renewal-year number needs checking. Best value for data-led prospecting teams; volume senders will find recipient caps a rougher fit than flat-rate rivals.
Strengths & limitations
Strengths
- The data core is real: database search, AI ICP search, Chrome extensions, and a 7-tier verifier form a credible prospecting engine, not a bolt-on.
- Unlimited team seats, senders, campaigns, and monthly emails on every paid plan remove most of the metering anxiety rivals impose.
- Unlimited warm-up slots from Pro S up is generous against competitors charging per warmed mailbox.
- A free built-in CRM with pipelines and calendar sync gives small teams a working system of record at no extra cost.
- Formal trust documentation (GDPR, CCPA, SOC 2 claims in a public security center) is ahead of most similarly priced category rivals.
- A wide plan ladder, from a renewable free trial to 100,000-credit tiers with rollover on custom plans, lets usage scale without replatforming.
Limitations
- Credit complexity is the tax on the bundle: finder credits, verification costs, recipient caps, and 90-day enrichment tokens make true monthly cost harder to predict than flat-rate competitors.
- LinkedIn automation at $69 per account per month is priced like a standalone product and can dwarf the core subscription for multi-account teams.
- Database depth is uneven by region and role, standard for mid-priced data, and phone coverage relies on separately metered tokens; premium-data buyers will still look at dedicated providers.
- The sending layer lacks the deliverability instrumentation of sending-first specialists; there is no equivalent of native inbox-placement testing or advanced rotation controls.
- Promotional pricing on higher tiers (40% off first year) sets up renewal-price surprises for buyers who budget off the promo number.
- The CRM is functional but shallow next to a real CRM; growing teams will still graduate to HubSpot or Pipedrive and use the native sync.
Head-to-head comparisons
4 alternativesSnov.io vs Saleshandy
from $34/mo (Starter, billed annually)Both bundle data and sending, mirrored: Saleshandy is a sequencer with a database attached, Snov.io a database with a sequencer attached. Saleshandy meters prospects and email volume with unlimited accounts; Snov.io meters credits and recipients with unlimited seats and a free CRM. Sending-led teams pick Saleshandy; prospecting-led teams that live in finder-verifier workflows pick Snov.io.
Full Snov.io vs Saleshandy comparisonSnov.io vs Apollo.io
from Free plan; paid from $49/user/moApollo is the category-adjacent giant: a far larger database, intent data, and a full engagement suite, backed by heavy venture funding and enterprise ambitions. Snov.io is the smaller, simpler, cheaper counterpart with unlimited seats and a gentler learning curve. Teams that want maximum data depth and don't mind platform sprawl choose Apollo; lean teams that want the essentials without per-seat math choose Snov.io.
Full Snov.io vs Apollo.io comparisonSnov.io vs Emelia
from €37/mo (Start)Emelia undercuts on price and leans on LinkedIn scraping (Sales Navigator extraction) where Snov.io leans on its own database and verifier. Snov.io brings a CRM, SOC 2-documented trust posture, and a much larger data operation; Emelia brings unlimited-style simplicity at freelancer prices. Budget solo operators lean Emelia; teams with data-quality and compliance requirements lean Snov.io.
Full Snov.io vs Emelia comparisonSnov.io vs Instantly
from $37/moInstantly optimizes the sending machine: unlimited mailboxes, warm-up at scale, and volume economics, with data as a growing side dish. Snov.io optimizes the data workflow with sending attached. High-volume cold email programs run cheaper on Instantly; teams whose bottleneck is finding and verifying the right contacts, not send capacity, get more from Snov.io.
Full Snov.io vs Instantly comparisonImplementation & onboarding
- Setup time
- Same-day for finder, verifier, and a first campaign from existing mailboxes; fresh domains warrant 2 to 4 weeks of warm-up, and LinkedIn slots add per-account connection setup.
- Learning curve
- Moderate: each module is simple, but the credit system, list-to-campaign flow, and add-on options take a billing cycle to internalize. Snovio Academy courses shorten the ramp.
- Onboarding
- Self-serve with 24-hour prioritized support on paid plans; custom tiers add top-priority support and bulk account management.
- Migration notes
- CSV import and HubSpot/Pipedrive sync bring existing prospects in; finder and verifier work on imported lists immediately. No migration of historical campaign metrics from other sequencers.
Platform, API & security
- Platforms
- Web appChrome extensionsREST APIWebhooks
- API
- REST API and webhooks on all paid plans covering finder, verifier, and campaign operations, commonly used as an enrichment backbone in custom flows; excluded from the free Trial plan.
- Compliance
- GDPR (documented in a public security center)CCPASOC 2 (claimed)
- Data residency
- Not publicly specified.
- SSO
- Standard authentication; no published SAML SSO offering.
- Security notes
- A public security center documents compliance posture; OAuth mailbox connections for Google and Microsoft. LinkedIn automation operates against LinkedIn's terms like all such tools, and slots are account-scoped.
Support & resources
- Channels
- Live chatEmail support24-hour prioritized support on paid plansTop-priority support on custom tiers
- Documentation
- Extensive help center plus Snovio Academy, a free structured course library on cold outreach and sales automation.
- Community
- No large official community; the Academy and content library carry the education load.
Company
- Founded
- 2017
- Headquarters
- New York, US (team roots and major operations in Ukraine)
- Ownership
- Privately held, founder-led
- Founders
- Oleksii Kratko (CEO)
- Employees
- ~200 (est. 2026)
- Funding
- Raised approximately $2.13M in a 2017 ICO; otherwise self-funded, with no venture rounds disclosed.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| ICO | $2.13M | 2017 | Token sale for an early decentralized lead-data concept, later retired as the company became a conventional SaaS. |
Timeline
- 2017Development begins in January; the Email Finder beta ships in April and lands its first paying customer in May. A year-end ICO raises about $2.13M.
- 2018 to 2021Expands from email finding into a platform: 7-tier verification, drip campaigns, tracking, and the free built-in CRM, while the crypto framing is retired.
- 2022Continues operating and shipping through the full-scale invasion of Ukraine, with much of the team based in the country; the company later commits 10% of AI tool revenue to rebuilding Ukrainian schools.
- 2023 to 2025Adds scaled email warm-up, LinkedIn automation slots, AI lead search by ICP, and done-for-you sending infrastructure.
- 2026Claims 400,000+ users and customers in 180+ countries, with a plan ladder reaching 200,000+ credits on custom tiers.
Integrations
- HubSpot
- Pipedrive
- Zapier
- Make
- Google Calendar
- Google Workspace
- Microsoft 365
- Custom SMTP/IMAP
- Chrome extensions
- REST API
- Webhooks
Frequently asked questions
10 questionsWhat is Snov.io used for?
Snov.io is used to find and verify B2B email addresses, run automated multichannel drip campaigns across email and LinkedIn, warm up sending mailboxes, and track resulting deals in a free built-in CRM, all metered by credits for data and recipients for outreach.
How much does Snov.io cost?
Starter runs $24.69/month billed annually ($29.25 monthly) with 1,000 credits and 5,000 recipients. Pro tiers scale from $62.91 to $235.24/month annually, Ultra is $469.48/month annually with 100,000 credits, and custom plans go higher. A free Trial plan with 50 credits renews every 30 days.
How do Snov.io credits work?
Credits are the currency for data operations: finding an email or verifying an address consumes credits from your monthly allowance. Campaign reach is metered separately by recipients, and phone or firmographic enrichment uses separate tokens at $0.02 each that expire after 90 days.
Is Snov.io free?
There is a genuinely free Trial plan that renews every 30 days with 50 credits, 100 campaign recipients, and 1 warm-up slot, but it excludes integrations, bulk search, and API access, so it works as an evaluation sandbox rather than a production free tier.
Does Snov.io include email warm-up?
Yes. Starter includes 3 warm-up slots, and every Pro tier and above includes unlimited warm-up slots at no extra cost, which is generous next to competitors that bill warm-up per mailbox.
Does Snov.io support LinkedIn automation?
Yes, as a paid add-on: each connected LinkedIn account requires a slot at $69/month ($62 on annual billing), covering automated profile visits, connection requests, and messages as steps inside drip campaigns.
How accurate is Snov.io's email verifier?
Snov.io claims 98% accuracy from its 7-tier verification pipeline, which layers syntax, domain, MX, and mailbox-level checks. As with any verifier, catch-all domains remain the hard case, so expect some risky addresses to be flagged rather than definitively resolved.
Does Snov.io have a CRM?
Yes, a free built-in CRM with kanban deal pipelines, notes, tasks, and Google Calendar sync is included on every plan. It suits small teams well, and native HubSpot and Pipedrive integrations cover teams that outgrow it.
Who owns Snov.io and where is it based?
Snov.io is privately held and led by founder and CEO Oleksii Kratko. It is headquartered in New York with deep team roots in Ukraine, employs roughly 200 people, and has grown without venture funding beyond a $2.13M ICO in 2017.
Is Snov.io better than Apollo?
They solve overlapping problems at different scales. Apollo has a much larger database, intent data, and a heavier engagement suite; Snov.io is simpler, cheaper, and includes unlimited team seats and a free CRM. Data-depth-first teams usually pick Apollo; lean teams optimizing cost per verified contact often find Snov.io the better deal.
Editorial verdict
Snov.io is the strongest data-first bundle in the category's mid-market: a real finder and verifier, unlimited seats and senders, generous warm-up, and a free CRM at prices a two-person team can justify. Its Ukrainian-built, ICO-funded, never-VC-backed history has produced a durable, self-sustaining product rather than a growth-at-all-costs one. The trade-offs are the bundle's usual ones plus credit arithmetic: no module is best of breed, LinkedIn slots are expensive, and promo-heavy pricing demands attention at renewal. Choose Snov.io when finding and verifying the right contacts is the bottleneck; choose a sending specialist when raw inbox volume is.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.