CTM (CallTrackingMetrics) vs Kixie
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Call Tracking & Attribution and the best in Dialers & Business Phone for every option we track, with award winners called out.
The short answer
Editorial assessmentCTM (CallTrackingMetrics) compared with Kixie
Kixie is a per-seat outbound sales dialer with power dialing, local presence, CRM integration, and a manager's dashboard. CTM's smart dialer on Sales Engage is a secondary capability attached to an inbound attribution platform, with no parallel dialing and lower throughput. If outbound volume is the business, buy Kixie. If your calls arrive because you advertised and you need to attribute them, handle them, and follow up, CTM does the whole loop and Kixie does none of the attribution.
Choose CTM (CallTrackingMetrics) if
Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.
Choose Kixie if
US and Canada outbound sales teams of roughly three to thirty reps whose day is measured in dials and connects, especially teams running HubSpot, Salesforce, Pipedrive, or Zoho who want the dialer to live inside the CRM rather than beside it.
Side by side
13 attributes| Attribute | CTM (CallTrackingMetrics) | Kixie |
|---|---|---|
| Category | Call Tracking | Calling |
| Starting price | $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial) | About $35 per user per month (reported; not published by the vendor) (7 days trial) |
| Pricing model | Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs. | Per-user per-month subscription across three plans distinguished by dialer capability, with unlimited US and Canada minutes included and connect-rate, AI, and compliance features sold as premium add-ons. Kixie does not publish per-seat prices on its pricing page. |
| Free plan | No | No |
| Free trial | First month at $0 plan fees (usage still billed) | 7 days, no credit card required |
| Best for | Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them. | US and Canada outbound sales teams of roughly three to thirty reps whose day is measured in dials and connects, especially teams running HubSpot, Salesforce, Pipedrive, or Zoho who want the dialer to live inside the CRM rather than beside it. |
| Setup time | A day for a basic deployment: install the tracking script, provision a number pool, build a call flow, and connect Google Ads. Agencies setting up sub-accounts, white-label domains, and per-client reporting should budget a week for the first client and an hour for each thereafter. CTM cites one to two hours of standard onboarding, which is realistic for a single simple account. | One to two days for a small team. Trial signup takes minutes, the Chrome extension deploys instantly, and the CRM connection is an OAuth flow. Provisioning a local presence pool and configuring dispositions and automations is the part that takes a real working session. |
| Learning curve | Moderate and higher than a pure attribution tool, because there is more product here. Call flows, routing rules, agent configuration, AI prompts, and reporting each take learning, and the interface carries fifteen years of features. The payoff is that a competent administrator can express routing logic that simpler tools cannot. | Low for reps and moderate for administrators. Click-to-call needs no training. Multi-line pacing, human voice detection thresholds, disposition taxonomies, and number pool hygiene all reward someone who owns the configuration, and a four-line dialer running against a badly scrubbed list is worse than manual dialing. |
| Platforms | Web application, Browser-based softphone, JavaScript tracking script, iOS and Android apps, REST API | Chrome extension, Web app, iOS, Android, Desktop softphone |
| Compliance | HIPAA compliance available from the Marketing Pro tier, GDPR, SOC 2, PCI considerations for payment-adjacent call handling, Configurable call recording notifications for consent jurisdictions, 10DLC registration required for US business texting | TCPA and FCC-oriented tooling including two-party consent handling, DNC list management (premium add-on), STIR/SHAKEN attestation on US outbound, GDPR |
| Founded | 2011 | 2013 |
| Headquarters | Baltimore, Maryland, United States | Santa Monica, California, United States |
| Ownership | Bootstrapped and 100 percent owned by its founders | Privately held, lightly venture-backed |
Strengths and limitations
CTM (CallTrackingMetrics)
Strengths
- Dynamic number insertion, keyword-level attribution, and multi-touch attribution are included on every tier rather than gated behind an upgrade, which is genuinely more generous than most of the category.
- Unlimited users and unlimited tracking sources on all plans, so team size and campaign count never force a tier change.
- It does two jobs in one product: marketing attribution and a working call handling layer with a browser softphone, IVR, routing, scripts, and on Sales Engage a smart dialer.
- AskAI runs your own custom prompts over conversations rather than a fixed model, and can trigger actions automatically when it flags a high-value call, which turns analysis into workflow.
Limitations
- The entry price of $79 monthly is more than double WhatConverts' $30, which is hard to justify for a very small business that only wants attribution.
- The plan fee is a floor rather than a total: minutes, numbers, transcription overage, AI activities, chats, and agent bundles from $99 all sit on top, and modelling the real bill takes effort.
- Roughly 40 integrations is a narrow list next to competitors advertising hundreds, and some obvious ones (HubSpot on Pro, Salesforce on Sales Engage) sit behind tier gates.
- HIPAA requires the $179 Marketing Pro tier, which is a real step for a small practice that only needs basic attribution with recording.
Kixie
Strengths
- Four simultaneous lines with AI human voice detection is genuine throughput, and it is available a tier below what most competitors charge for multi-line dialing.
- The customer-owned local presence pool is a materially better model than renting shared numbers, because your caller ID reputation is not inherited from a previous tenant.
- Free swapping of flagged numbers turns spam labelling from a recurring cost into routine maintenance, which very few competitors offer without a charge.
- Unlimited US and Canada minutes on every plan removes per-minute modelling entirely for North American teams.
Limitations
- No published pricing on the vendor's own pricing page, which is a real problem for a product sold to small businesses and the single biggest reason to approach the commercial process carefully.
- The features that deliver the headline promise, ConnectionBoost, AI human voice detection, DNC compliance, and conversation intelligence, are all separately priced add-ons.
- Quarterly billing is the norm, so the commitment is longer than a monthly subscription even though it is not sold as an annual contract.
- Four lines is the ceiling. Teams that need more parallelism have to look at CloudTalk's ten-line parallel dialer or a dedicated parallel dialer such as Salesfinity.
Pricing compared
CTM (CallTrackingMetrics)
Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.
- Marketing Lite$79 monthly / $65 annual / $60 two-year
- Marketing Pro$179 monthly / $149 annual / $135 two-year
- Sales Engage$329 monthly / $274 annual / $247 two-year
- Enterprise$1,999
CTM's value depends entirely on whether you use both halves of it. Bought purely as attribution, $65 a month annually is more than double WhatConverts' $30 entry price for a broadly similar answer, and the case is thin. Bought as attribution plus a calling platform, the arithmetic changes sharply, because unlimited users means a five-person intake team on Sales Engage at $274 annually costs the same as one person, where a per-seat competitor plus a separate call tracking product would run well past that. The genuinely strong tiers are Marketing Pro for agencies at $149 annually, where sub-accounts, white labelling, HIPAA, the API, and 3,000 transcribed minutes per sub-account arrive together, and Sales Engage for businesses that want their phone team living inside the attribution platform. Note that the standard three-person team making 100 calls a day scenario mostly does not apply: CTM's smart dialer exists but this is an inbound-first product, and 6,300 outbound calls a month would be worked through agent bundles at $99 a seat plus per-minute usage rather than through a seat price with unlimited minutes.
Kixie
Per-user per-month subscription across three plans distinguished by dialer capability, with unlimited US and Canada minutes included and connect-rate, AI, and compliance features sold as premium add-ons. Kixie does not publish per-seat prices on its pricing page.
- Professional (Integrated)About $35
- Single-Line PowerDialerAbout $65
- Multi-Line PowerDialerAbout $95
Judged purely on outbound throughput per dollar in North America, Kixie is strong: four simultaneous lines, unlimited minutes, a customer-owned number pool, and live coaching for roughly $95 a seat is competitive against JustCall's quote-only SalesPro or PhoneBurner's $140 entry. Judged on transparency and total cost, it is the weakest buy in this batch. The features that make the connect-rate story true are unbundled, the price is not published, and billing is quarterly. Run the free trial hard, add every add-on you actually intend to use to the quote before signing, and compare that number rather than the plan number against alternatives.
Editorial verdict on each
CTM (CallTrackingMetrics)
CTM is the call tracking product for businesses and agencies that want the attribution and the phone team in the same place. Dynamic number insertion, keyword attribution, and multi-touch reporting are included on the $65 entry tier rather than gated behind an upgrade, unlimited users on every plan means team size never changes the price, and the routing, softphone, scripts, and Sales Engage smart dialer make it a working call handling platform rather than a reporting layer. Marketing Pro at $149 annually is the agency sweet spot, with sub-accounts, white labelling, HIPAA, the API, and a real transcription pool. The reservations are equally clear: the $79 monthly entry price is more than double WhatConverts' for a broadly similar attribution answer, the plan fee is a floor with agent bundles and metered AI on top, the integration list is narrower than rivals advertise, and it is not a substitute for a business phone system. Buy CTM if your phone team should live inside your attribution tool. Buy WhatConverts if you only want to know which ad produced the call.
Read the full CTM (CallTrackingMetrics) profileKixie
Kixie is one of the most effective outbound dialers a small US sales team can buy, and one of the most annoying to price. Four simultaneous lines with AI human voice detection, a local presence pool you own outright with free swapping of flagged numbers, unlimited North American minutes, live coaching, and dialing embedded directly inside the CRM add up to a product that will visibly increase conversations per rep per day. The problem is commercial: no published per-seat prices, quarterly billing, and every connect-rate feature sold as an add-on, which is why third-party research keeps reporting real spend far above the reported tiers. Use the seven-day no-credit-card trial to measure connect rates on your own list, then insist on a written quote that includes ConnectionBoost, AI human detection, DNC compliance, and SMS volume before you compare it to anything. If you sell outside North America or need more than four lines, look at CloudTalk or Salesfinity instead.
Read the full Kixie profileCTM (CallTrackingMetrics) profile last reviewed 2026-08-22; Kixie last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Call Tracking & Attribution
16 trackedCall tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
One script and a number pool go live in under an hour, and attribution starts working on the very next visitor, no analyst required.
The best in Dialers & Business Phone
17 trackedSales dialers and business phone systems give a team numbers, call routing, and outbound dialing modes, with CRM logging so every conversation is captured against a record.
The integration-first cloud phone, wired into more of the small-business stack than any competitor.
$14 a month for the whole account with unlimited users: a business number that rings the phones you already own.
A parallel dialer you can actually buy with a credit card brought enterprise connect rates to self-serve teams.
A licensed carrier with an API bolted to the front of its own network, removing the reseller layer most other dialers are built on.
A solo user is live in under an hour and the interface is a messaging app with a keypad, so staff take calls with no training at all.
Frequently asked questions
6 questionsWhat is the difference between CTM (CallTrackingMetrics) and Kixie?
Kixie is a per-seat outbound sales dialer with power dialing, local presence, CRM integration, and a manager's dashboard. CTM's smart dialer on Sales Engage is a secondary capability attached to an inbound attribution platform, with no parallel dialing and lower throughput. If outbound volume is the business, buy Kixie. If your calls arrive because you advertised and you need to attribute them, handle them, and follow up, CTM does the whole loop and Kixie does none of the attribution.
Is CTM (CallTrackingMetrics) or Kixie cheaper?
CTM (CallTrackingMetrics) starts at $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial). Kixie starts at About $35 per user per month (reported; not published by the vendor) (7 days trial). The billing models differ, so the entry price is rarely the whole cost. CTM (CallTrackingMetrics) pricing model: Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs. Kixie pricing model: Per-user per-month subscription across three plans distinguished by dialer capability, with unlimited US and Canada minutes included and connect-rate, AI, and compliance features sold as premium add-ons.
Does CTM (CallTrackingMetrics) or Kixie have a free plan?
CTM (CallTrackingMetrics) has no free plan. Trial terms: First month at $0 plan fees (usage still billed). Kixie has no free plan. Trial terms: 7 days, no credit card required.
Who should choose CTM (CallTrackingMetrics)?
Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.
Who should choose Kixie?
US and Canada outbound sales teams of roughly three to thirty reps whose day is measured in dials and connects, especially teams running HubSpot, Salesforce, Pipedrive, or Zoho who want the dialer to live inside the CRM rather than beside it.
What are the best alternatives to CTM (CallTrackingMetrics) and Kixie?
SaaSTracker profiles 16 products in Call Tracking & Attribution. The Summer 2026 awards in the category went to WhatConverts (Ease of Use). SaaSTracker profiles 17 products in Dialers & Business Phone. The Summer 2026 awards in the category went to Aircall (Category Leader), Grasshopper (Best Value), Salesfinity (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
