Is CTM (CallTrackingMetrics) or Kixie cheaper?

CTM (CallTrackingMetrics) starts at $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial). Kixie starts at About $35 per user per month (reported; not published by the vendor) (7 days trial).

CTM (CallTrackingMetrics) vs Kixie

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

CTM (CallTrackingMetrics) compared with Kixie

Kixie is a per-seat outbound sales dialer with power dialing, local presence, CRM integration, and a manager's dashboard. CTM's smart dialer on Sales Engage is a secondary capability attached to an inbound attribution platform, with no parallel dialing and lower throughput. If outbound volume is the business, buy Kixie. If your calls arrive because you advertised and you need to attribute them, handle them, and follow up, CTM does the whole loop and Kixie does none of the attribution.

Choose CTM (CallTrackingMetrics) if

Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.

Choose Kixie if

US and Canada outbound sales teams of roughly three to thirty reps whose day is measured in dials and connects, especially teams running HubSpot, Salesforce, Pipedrive, or Zoho who want the dialer to live inside the CRM rather than beside it.

Side by side

13 attributes

Attribute	CTM (CallTrackingMetrics)	Kixie
Category	Calling	Calling
Starting price	$79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial)	About $35 per user per month (reported; not published by the vendor) (7 days trial)
Pricing model	Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.	Per-user per-month subscription across three plans distinguished by dialer capability, with unlimited US and Canada minutes included and connect-rate, AI, and compliance features sold as premium add-ons. Kixie does not publish per-seat prices on its pricing page.
Free plan	No	No
Free trial	First month at $0 plan fees (usage still billed)	7 days, no credit card required
Best for	Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.	US and Canada outbound sales teams of roughly three to thirty reps whose day is measured in dials and connects, especially teams running HubSpot, Salesforce, Pipedrive, or Zoho who want the dialer to live inside the CRM rather than beside it.
Setup time	A day for a basic deployment: install the tracking script, provision a number pool, build a call flow, and connect Google Ads. Agencies setting up sub-accounts, white-label domains, and per-client reporting should budget a week for the first client and an hour for each thereafter. CTM cites one to two hours of standard onboarding, which is realistic for a single simple account.	One to two days for a small team. Trial signup takes minutes, the Chrome extension deploys instantly, and the CRM connection is an OAuth flow. Provisioning a local presence pool and configuring dispositions and automations is the part that takes a real working session.
Learning curve	Moderate and higher than a pure attribution tool, because there is more product here. Call flows, routing rules, agent configuration, AI prompts, and reporting each take learning, and the interface carries fifteen years of features. The payoff is that a competent administrator can express routing logic that simpler tools cannot.	Low for reps and moderate for administrators. Click-to-call needs no training. Multi-line pacing, human voice detection thresholds, disposition taxonomies, and number pool hygiene all reward someone who owns the configuration, and a four-line dialer running against a badly scrubbed list is worse than manual dialing.
Platforms	Web application, Browser-based softphone, JavaScript tracking script, iOS and Android apps, REST API	Chrome extension, Web app, iOS, Android, Desktop softphone
Compliance	HIPAA compliance available from the Marketing Pro tier, GDPR, SOC 2, PCI considerations for payment-adjacent call handling, Configurable call recording notifications for consent jurisdictions, 10DLC registration required for US business texting	TCPA and FCC-oriented tooling including two-party consent handling, DNC list management (premium add-on), STIR/SHAKEN attestation on US outbound, GDPR
Founded	2011	2013
Headquarters	Baltimore, Maryland, United States	Santa Monica, California, United States
Ownership	Bootstrapped and 100 percent owned by its founders	Privately held, lightly venture-backed

Strengths and limitations

CTM (CallTrackingMetrics)

Strengths

Dynamic number insertion, keyword-level attribution, and multi-touch attribution are included on every tier rather than gated behind an upgrade, which is genuinely more generous than most of the category.
Unlimited users and unlimited tracking sources on all plans, so team size and campaign count never force a tier change.
It does two jobs in one product: marketing attribution and a working call handling layer with a browser softphone, IVR, routing, scripts, and on Sales Engage a smart dialer.
AskAI runs your own custom prompts over conversations rather than a fixed model, and can trigger actions automatically when it flags a high-value call, which turns analysis into workflow.

Limitations

The entry price of $79 monthly is more than double WhatConverts' $30, which is hard to justify for a very small business that only wants attribution.
The plan fee is a floor rather than a total: minutes, numbers, transcription overage, AI activities, chats, and agent bundles from $99 all sit on top, and modelling the real bill takes effort.
Roughly 40 integrations is a narrow list next to competitors advertising hundreds, and some obvious ones (HubSpot on Pro, Salesforce on Sales Engage) sit behind tier gates.
HIPAA requires the $179 Marketing Pro tier, which is a real step for a small practice that only needs basic attribution with recording.

Kixie

Strengths

Four simultaneous lines with AI human voice detection is genuine throughput, and it is available a tier below what most competitors charge for multi-line dialing.
The customer-owned local presence pool is a materially better model than renting shared numbers, because your caller ID reputation is not inherited from a previous tenant.
Free swapping of flagged numbers turns spam labelling from a recurring cost into routine maintenance, which very few competitors offer without a charge.
Unlimited US and Canada minutes on every plan removes per-minute modelling entirely for North American teams.

Limitations

No published pricing on the vendor's own pricing page, which is a real problem for a product sold to small businesses and the single biggest reason to approach the commercial process carefully.
The features that deliver the headline promise, ConnectionBoost, AI human voice detection, DNC compliance, and conversation intelligence, are all separately priced add-ons.
Quarterly billing is the norm, so the commitment is longer than a monthly subscription even though it is not sold as an annual contract.
Four lines is the ceiling. Teams that need more parallelism have to look at CloudTalk's ten-line parallel dialer or a dedicated parallel dialer such as Salesfinity.

Pricing compared

CTM (CallTrackingMetrics)

Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.

Marketing Lite$79 monthly / $65 annual / $60 two-year
Marketing Pro$179 monthly / $149 annual / $135 two-year
Sales Engage$329 monthly / $274 annual / $247 two-year
Enterprise$1,999

CTM's value depends entirely on whether you use both halves of it. Bought purely as attribution, $65 a month annually is more than double WhatConverts' $30 entry price for a broadly similar answer, and the case is thin. Bought as attribution plus a calling platform, the arithmetic changes sharply, because unlimited users means a five-person intake team on Sales Engage at $274 annually costs the same as one person, where a per-seat competitor plus a separate call tracking product would run well past that. The genuinely strong tiers are Marketing Pro for agencies at $149 annually, where sub-accounts, white labelling, HIPAA, the API, and 3,000 transcribed minutes per sub-account arrive together, and Sales Engage for businesses that want their phone team living inside the attribution platform. Note that the standard three-person team making 100 calls a day scenario mostly does not apply: CTM's smart dialer exists but this is an inbound-first product, and 6,300 outbound calls a month would be worked through agent bundles at $99 a seat plus per-minute usage rather than through a seat price with unlimited minutes.

Kixie

Per-user per-month subscription across three plans distinguished by dialer capability, with unlimited US and Canada minutes included and connect-rate, AI, and compliance features sold as premium add-ons. Kixie does not publish per-seat prices on its pricing page.

Professional (Integrated)About $35
Single-Line PowerDialerAbout $65
Multi-Line PowerDialerAbout $95

Judged purely on outbound throughput per dollar in North America, Kixie is strong: four simultaneous lines, unlimited minutes, a customer-owned number pool, and live coaching for roughly $95 a seat is competitive against JustCall's quote-only SalesPro or PhoneBurner's $140 entry. Judged on transparency and total cost, it is the weakest buy in this batch. The features that make the connect-rate story true are unbundled, the price is not published, and billing is quarterly. Run the free trial hard, add every add-on you actually intend to use to the quote before signing, and compare that number rather than the plan number against alternatives.

Editorial verdict on each

CTM (CallTrackingMetrics)

CTM is the call tracking product for businesses and agencies that want the attribution and the phone team in the same place. Dynamic number insertion, keyword attribution, and multi-touch reporting are included on the $65 entry tier rather than gated behind an upgrade, unlimited users on every plan means team size never changes the price, and the routing, softphone, scripts, and Sales Engage smart dialer make it a working call handling platform rather than a reporting layer. Marketing Pro at $149 annually is the agency sweet spot, with sub-accounts, white labelling, HIPAA, the API, and a real transcription pool. The reservations are equally clear: the $79 monthly entry price is more than double WhatConverts' for a broadly similar attribution answer, the plan fee is a floor with agent bundles and metered AI on top, the integration list is narrower than rivals advertise, and it is not a substitute for a business phone system. Buy CTM if your phone team should live inside your attribution tool. Buy WhatConverts if you only want to know which ad produced the call.

Read the full CTM (CallTrackingMetrics) profile

Kixie

Kixie is one of the most effective outbound dialers a small US sales team can buy, and one of the most annoying to price. Four simultaneous lines with AI human voice detection, a local presence pool you own outright with free swapping of flagged numbers, unlimited North American minutes, live coaching, and dialing embedded directly inside the CRM add up to a product that will visibly increase conversations per rep per day. The problem is commercial: no published per-seat prices, quarterly billing, and every connect-rate feature sold as an add-on, which is why third-party research keeps reporting real spend far above the reported tiers. Use the seven-day no-credit-card trial to measure connect rates on your own list, then insist on a written quote that includes ConnectionBoost, AI human detection, DNC compliance, and SMS volume before you compare it to anything. If you sell outside North America or need more than four lines, look at CloudTalk or Salesfinity instead.

Read the full Kixie profile

CTM (CallTrackingMetrics) profile last reviewed 2026-08-22; Kixie last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.