Heymarket vs SimpleTexting
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentHeymarket compared with SimpleTexting
SimpleTexting includes three seats in a credit plan starting at $39 and publishes its cost arithmetic in unusual detail. Heymarket charges per seat with credits on top and covers many more channels. For a small team doing a mix of campaigns and replies, SimpleTexting is far cheaper. For a team of agents where messaging is the job, Heymarket is the better-built product and worth the premium.
Choose Heymarket if
Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing.
Choose SimpleTexting if
Small and mid-sized US and Canadian businesses that want a straightforward, well-supported texting platform for appointment reminders, promotions, alerts, and two-way customer conversations, especially teams of three to five who value rolling credits and included seats over ecommerce or CRM depth.
Side by side
13 attributes| Attribute | Heymarket | SimpleTexting |
|---|---|---|
| Category | SMS | SMS |
| Starting price | $49 per user per month on annual billing, two-seat minimum (free trial) | $39 per month for 500 credits, or $398.40 per year with annual billing (free trial) |
| Pricing model | Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through. | Credit-based monthly subscription, quoted by monthly credit volume. Credits are consumed per message segment. Three user seats included, additional seats and numbers charged separately, carrier fees passed through at cost. |
| Free plan | No | No |
| Free trial | Free trial with no credit card required | Free trial with no credit card required, plus a 30-day money-back guarantee |
| Best for | Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing. | Small and mid-sized US and Canadian businesses that want a straightforward, well-supported texting platform for appointment reminders, promotions, alerts, and two-way customer conversations, especially teams of three to five who value rolling credits and included seats over ecommerce or CRM depth. |
| Setup time | SMS in a day once you have a number, but plan two to four weeks to stand up the full channel set, because WhatsApp, Apple Messages for Business, and Google Business Messages each require their own business verification, and A2P 10DLC registration runs in parallel. | An account and a local number can be live the same day. Realistically you are gated by carrier registration: A2P 10DLC brand and campaign approval takes roughly one to four weeks, toll-free verification up to a week, and a short code six to eight weeks. Start registration immediately and build lists while you wait. |
| Learning curve | Low for agents, who see a familiar inbox. Moderate for administrators, since roles, permissions, routing rules, and sentiment automations are the features you are paying for and the ones that reward configuration time. | Genuinely low. The interface is the plainest in this category and a non-technical front-desk employee can send a campaign in fifteen minutes. Drip campaigns and segmentation take an afternoon. The only conceptual hurdle is credit accounting, and specifically the fact that an emoji can double or triple the cost of a message. |
| Platforms | Web application, iOS app, Android app, API | Web application, iOS and Android apps, US and Canadian SMS and MMS, Local, toll-free, and short code numbers |
| Compliance | SOC 2 Type 2, HIPAA, TCPA consent workflows, A2P 10DLC brand and campaign registration, Double opt-in | TCPA-aligned consent capture with recorded opt-in source, CTIA messaging principles, A2P 10DLC brand and campaign registration submitted on your behalf, Toll-free verification, Automatic STOP and opt-out suppression |
| Founded | 2015 | 2010 |
| Headquarters | San Francisco, California | Miami Beach, Florida, United States (originally founded in New York) |
| Ownership | Venture-backed, seed stage | Owned by Sinch AB, the Swedish CPaaS group, following acquisition by MessageMedia in November 2020 |
Strengths and limitations
Heymarket
Strengths
- The broadest channel coverage in the small-business texting category, and Apple Messages for Business in particular is rare outside enterprise contact centre software.
- A genuinely well-built shared inbox with custom roles, permissions, assignment, and employee directory sync, rather than an inbox bolted onto a broadcast tool.
- Three narrow AI agents that do specific jobs (FAQ answering, appointment scheduling, lead enrichment into the CRM) rather than one general chatbot.
- SOC 2 Type 2 audited with HIPAA compliance available, which is what gets it approved in clinics, schools, and regulated services.
Limitations
- Per-message cost of about $0.03 is expensive, and any significant broadcast volume makes the total bill uncompetitive against credit-based marketing platforms.
- The two-seat minimum puts the true entry price at $98 a month, and the published prices are annual-billing rates rather than monthly.
- No published rollover policy for unused credits, which in a credit-metered product is a meaningful omission.
- No ecommerce data model or revenue attribution, so it cannot answer the question an ecommerce marketer most wants answered.
SimpleTexting
Strengths
- Credits roll over on monthly plans, so a business with a lumpy sending pattern does not forfeit what it paid for at the end of every month.
- Three user seats included on every plan before the $20 per seat charge starts, which is more generous than most competitors and matters for a front desk with rotating staff.
- Free inbound SMS makes genuinely two-way conversation economically viable rather than something you ration.
- Features are not gated by tier. You buy volume, not capability, which means plan selection is arithmetic instead of a feature-matrix negotiation.
Limitations
- Per-credit economics are poor at volume. At entry pricing you are paying multiples of what per-message platforms charge, and the 5.5 cent overage rate punishes miscalculation.
- No ecommerce data model at all, so revenue attribution, cart triggers, and product-level personalization simply do not exist.
- CRM integration runs mostly through Zapier rather than native object sync, which is a meaningful gap next to Salesmsg or Sakari for a sales team.
- Number porting away has been publicly documented as slow and obstructive, in one case requiring an FCC complaint and taking three weeks. That is a real switching cost you should price in before choosing a number.
Pricing compared
Heymarket
Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through.
- Standard$49
- Plus$99
- Pro$199
- EnterpriseCustom
Heymarket is priced as a seat tool and should be judged as one. Per agent, $49 a month for a shared inbox that carries SMS, WhatsApp, Apple Messages for Business, Instagram, Google Business Messages, and email, with roles, routing, directory sync, and three working AI agents, is a fair price and cheaper than most helpdesk software that covers fewer channels. Per message it is poor value: $0.03 a credit means a 10,000-message campaign costs $300 in credits on top of the seats, which a credit-based marketing platform would do for a fifth of that. The line is drawn by what your volume is made of. If it is conversations, buy Heymarket and the price makes sense. If it is broadcasts, the seat model is subsidising the wrong thing and you should be on SlickText, SimpleTexting, or an ecommerce SMS platform. The two-seat minimum and the annual-rate headline are the two details most likely to surprise you at checkout.
SimpleTexting
Credit-based monthly subscription, quoted by monthly credit volume. Credits are consumed per message segment. Three user seats included, additional seats and numbers charged separately, carrier fees passed through at cost.
- 500 credits$39
- Higher credit tiersScales with volume
- Annual billing20 percent off
SimpleTexting is priced as a business tool rather than a telecom commodity, and whether that is good value depends entirely on volume. At 500 credits for $39, you are paying roughly 7.8 cents a credit, which is five times what a pay-as-you-go platform charges per message and eight times what an ecommerce platform charges at scale. What you are actually buying is the shared inbox, three included seats, the automation layer, the support, and the fact that unused credits roll over. For a practice or a studio sending a few hundred reminders a month and holding real conversations, that is a fair trade and the total bill stays under $50. For anyone sending tens of thousands of messages, the credit model becomes the most expensive way to buy SMS in this category and you should be looking at per-message pricing instead. The rollover policy and the three included seats are the two structural details that make it competitive at the small end, and they are genuinely better than most rivals offer.
Editorial verdict on each
Heymarket
MomentumHeymarket is the right buy when messaging is a job people do rather than a campaign a marketer sends. The channel set is the broadest in the small-business category, Apple Messages for Business and WhatsApp genuinely differentiate it, and the inbox has the roles, routing, permissions, and directory sync that a team of ten actually needs. The AI agents are narrow and useful rather than decorative, and SOC 2 Type 2 plus HIPAA opens doors in healthcare and education that most competitors cannot walk through. Understand the pricing before you commit: seats and credits are separate, the published rates are annual, the minimum is two seats, no rollover is published, and at $0.03 a message any real broadcast volume becomes expensive fast. Judged as a conversation platform it is well built and fairly priced. Judged as a marketing platform it is the wrong tool, and no amount of channel breadth fixes that.
Read the full Heymarket profileSimpleTexting
SimpleTexting is the sensible default for a small business that wants to text customers and has no interest in becoming a telecom expert. Fifteen years in market, a clean interface a receptionist can use unaided, phone support on every plan, three seats included, free inbound messages, and credits that actually roll over add up to a product that does not fight you. Sinch ownership gives it real carrier infrastructure without an enterprise sales motion. The limits are equally clear. Per-credit economics are poor at volume, there is no ecommerce data model, CRM integration is Zapier-shaped rather than native, and the publicly documented difficulty of porting a number away is a genuine switching cost that deserves weight in the decision. Buy it if you are a practice, a studio, a school, an agency, or a local retailer sending hundreds to low thousands of messages a month with a small team working the replies. Look elsewhere if you are a Shopify store, a CRM-driven sales team, or a high-volume sender chasing the lowest rate per segment.
Read the full SimpleTexting profileHeymarket profile last reviewed 2026-08-22; SimpleTexting last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.