Heymarket vs Textedly
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedHeymarket compared with Textedly
Textedly gives every feature on every plan from $29 and charges $10 per teammate, which makes it the cheaper answer for a small team that mostly broadcasts. Heymarket costs several times more per seat but delivers channels, roles, routing, and compliance that Textedly does not attempt. The deciding question is whether your inbox is a side effect of your campaigns or the main event.
Textedly compared with Heymarket
Heymarket is per-seat conversational messaging from $49 per user per month with message credits bought separately, covering SMS, WhatsApp, Apple Messages for Business, and social. Textedly is a volume-priced marketing and texting platform with a shared inbox attached. A support or sales team of agents belongs on Heymarket; a small business sending campaigns and handling the occasional reply belongs on Textedly and will pay a fraction as much.
Choose Heymarket if
Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing.
Choose Textedly if
Small US businesses, nonprofits, schools, churches, clinics, and service companies that want the complete texting toolkit on the cheapest plan they can fit into, and anyone who wants to test SMS properly on a free tier before spending anything.
Side by side
13 attributes| Attribute | Heymarket | Textedly |
|---|---|---|
| Category | SMS | SMS |
| Starting price | $49 per user per month on annual billing, two-seat minimum (free trial) | $29 per month (free plan available) |
| Pricing model | Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through. | Volume-based monthly subscription where every plan includes the full feature set and tiers differ only by monthly message allowance, from a free 50-message tier up to plans covering 360,000 messages. |
| Free plan | No | Free account with 50 text messages and one custom keyword, no credit card required. |
| Free trial | Free trial with no credit card required | No fixed-length trial; the free plan serves as the evaluation path |
| Best for | Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing. | Small US businesses, nonprofits, schools, churches, clinics, and service companies that want the complete texting toolkit on the cheapest plan they can fit into, and anyone who wants to test SMS properly on a free tier before spending anything. |
| Setup time | SMS in a day once you have a number, but plan two to four weeks to stand up the full channel set, because WhatsApp, Apple Messages for Business, and Google Business Messages each require their own business verification, and A2P 10DLC registration runs in parallel. | Minutes to a first test message on the free tier, but one to two weeks of calendar time before you can send at volume, because A2P 10DLC registration or toll-free verification stands in the way and neither is under the vendor's control. |
| Learning curve | Low for agents, who see a familiar inbox. Moderate for administrators, since roles, permissions, routing rules, and sentiment automations are the features you are paying for and the ones that reward configuration time. | Low. The interface is built for people who are not marketers, and because nothing is gated by tier there is no confusion about which features you actually have. |
| Platforms | Web application, iOS app, Android app, API | Web application, Mobile-responsive web, API |
| Compliance | SOC 2 Type 2, HIPAA, TCPA consent workflows, A2P 10DLC brand and campaign registration, Double opt-in | TCPA consent workflows, CTIA messaging guidelines, A2P 10DLC brand and campaign registration, Automatic STOP handling |
| Founded | 2015 | 2015 |
| Headquarters | San Francisco, California | Nashville, Tennessee, with operations in Los Angeles, California |
| Ownership | Venture-backed, seed stage | Privately held, no disclosed outside funding |
Strengths and limitations
Heymarket
Strengths
- The broadest channel coverage in the small-business texting category, and Apple Messages for Business in particular is rare outside enterprise contact centre software.
- A genuinely well-built shared inbox with custom roles, permissions, assignment, and employee directory sync, rather than an inbox bolted onto a broadcast tool.
- Three narrow AI agents that do specific jobs (FAQ answering, appointment scheduling, lead enrichment into the CRM) rather than one general chatbot.
- SOC 2 Type 2 audited with HIPAA compliance available, which is what gets it approved in clinics, schools, and regulated services.
Limitations
- Per-message cost of about $0.03 is expensive, and any significant broadcast volume makes the total bill uncompetitive against credit-based marketing platforms.
- The two-seat minimum puts the true entry price at $98 a month, and the published prices are annual-billing rates rather than monthly.
- No published rollover policy for unused credits, which in a credit-metered product is a meaningful omission.
- No ecommerce data model or revenue attribution, so it cannot answer the question an ecommerce marketer most wants answered.
Textedly
Strengths
- Every feature on every plan is a genuinely differentiated pricing decision and eliminates the usual pattern of paying two tiers up for one automation you need.
- A real free tier with 50 messages and a keyword, which lets you validate the channel with actual customers before spending anything.
- Text-to-Pay and Google Business review requests are bundled, and for a local service business those two often produce more value than the promotional sending does.
- Free incoming messages on every plan, so conversation does not cost more than broadcasting.
Limitations
- The published pricing page does not lay out a static tier table, so you cannot compare plan-for-plan against competitors without working through the interactive selector.
- The effective bill runs above the headline: a reported telecom surcharge of about $8 a month, $10 per teammate, per-keyword charges, and carrier pass-through all stack on top.
- No published rollover policy for unused messages, which is a real gap next to SimpleTexting and SlickText, both of which document theirs precisely.
- No ecommerce revenue attribution model, so SMS performance is measured in clicks and replies rather than orders and dollars.
Pricing compared
Heymarket
Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through.
- Standard$49
- Plus$99
- Pro$199
- EnterpriseCustom
Heymarket is priced as a seat tool and should be judged as one. Per agent, $49 a month for a shared inbox that carries SMS, WhatsApp, Apple Messages for Business, Instagram, Google Business Messages, and email, with roles, routing, directory sync, and three working AI agents, is a fair price and cheaper than most helpdesk software that covers fewer channels. Per message it is poor value: $0.03 a credit means a 10,000-message campaign costs $300 in credits on top of the seats, which a credit-based marketing platform would do for a fifth of that. The line is drawn by what your volume is made of. If it is conversations, buy Heymarket and the price makes sense. If it is broadcasts, the seat model is subsidising the wrong thing and you should be on SlickText, SimpleTexting, or an ecommerce SMS platform. The two-seat minimum and the annual-rate headline are the two details most likely to surprise you at checkout.
Textedly
Volume-based monthly subscription where every plan includes the full feature set and tiers differ only by monthly message allowance, from a free 50-message tier up to plans covering 360,000 messages.
- Free$0
- Entry paid plan$29
- Volume plansQuoted by volume above $29
Textedly's value proposition is unusually honest and unusually easy to evaluate: you buy volume, and you get everything. For a small business that would otherwise be pushed to a $99 tier by a competitor just to unlock automations or an inbox, that structure alone can halve the bill. The free tier is real, not a demo, and it is the cheapest way in this category to find out whether your customers will actually engage by text. Where the value gets murkier is the total cost. The $29 headline becomes $40 or $50 once a telecom surcharge, a couple of teammates, and carrier pass-through land, and there is no published rollover, so a quiet month is money gone. Set against that, the tools bundled at no extra cost, particularly Text-to-Pay and Google review requests, would be separate subscriptions elsewhere. For a local service business it is one of the better dollar-for-dollar buys in SMS; for a marketing team that measures revenue per send, the money is better spent on an ecommerce platform.
Editorial verdict on each
Heymarket
MomentumHeymarket is the right buy when messaging is a job people do rather than a campaign a marketer sends. The channel set is the broadest in the small-business category, Apple Messages for Business and WhatsApp genuinely differentiate it, and the inbox has the roles, routing, permissions, and directory sync that a team of ten actually needs. The AI agents are narrow and useful rather than decorative, and SOC 2 Type 2 plus HIPAA opens doors in healthcare and education that most competitors cannot walk through. Understand the pricing before you commit: seats and credits are separate, the published rates are annual, the minimum is two seats, no rollover is published, and at $0.03 a message any real broadcast volume becomes expensive fast. Judged as a conversation platform it is well built and fairly priced. Judged as a marketing platform it is the wrong tool, and no amount of channel breadth fixes that.
Read the full Heymarket profileTextedly
Best ValueTextedly is the small-business SMS platform to look at first if you resent paying two tiers up for one feature. Everything is on every plan, the free account is a real one, and Text-to-Pay plus Google review requests bundled at no extra charge are worth more to most local businesses than the promotional sending is. The reservations are about transparency rather than capability: the tier ladder is behind an interactive selector rather than a table, a telecom surcharge appears on invoices without much prominence, teammates cost $10 each, and no rollover policy is published, which in a credit-shaped business is a meaningful omission. Judge it on volume and honesty of fit. For a clinic, church, nonprofit, or service business that wants everything texting can do at the lowest workable price, it is a strong buy. For an ecommerce brand that needs to prove SMS revenue, it is the wrong tool at any price.
Read the full Textedly profileHeymarket profile last reviewed 2026-08-22; Textedly last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.