Putler vs RFM Calc

Putler compared with RFM Calc

RFM Calc is a cheaper, deeper-analysis alternative for small sellers off Shopify: a free-for-life plan with standard RFM segments, lifetime value, cohorts, and repeat timing, and from £19 a customer file with scores, segments, and predicted next order dates, plus adjustable RFM bins and custom segments. Putler keeps the advantage of live connections to gateways, carts, and marketplaces with RFM redrawn daily and Mailchimp export, so businesses that want segments kept current without uploads should stay with Putler.

RFM Calc compared with Putler

Both suit small sellers outside a single Shopify store. Putler connects directly to payment gateways, carts, and marketplaces, merges them into one customer list, and redraws eleven RFM segments daily from $20 a month, exporting to CSV and Mailchimp. RFM Calc needs a CSV upload rather than live connections, but has a free plan, adjustable RFM bins and custom segments, predicted next order dates, and deeper repeat-timing reports from £19. Businesses that want segments kept current without effort should choose Putler; those who want more analysis for less, and can upload a file each month, should choose RFM Calc.

Putler

Metered monthly subscription priced by the business's monthly revenue as tracked by Putler over the previous 30 days. The plan moves between revenue bands automatically each month. All plans share the core feature set, with unlimited orders; the pricing page says plans differ in the number of data sources, and the custom plan also asks about years of historical data. A custom plan is quoted above $5 million in monthly revenue.

• Up to $10K monthly revenue$20
• $10K to $30K$50
• $30K to $100K$100 to $150
• $100K to $1M$250 to $750
• $1M to $5M$1,500 to $2,250
• CustomQuote

At the bottom of the market Putler is good value for a particular kind of business. A seller under $10,000 a month pays $20 for automatic RFM segments across every store and gateway it uses, data cleanup that the single-store apps never attempt, and sales and subscription reporting besides, which is about what By the Numbers charges for one Shopify store. The value case turns on activation and on scale. If segments need to reach Klaviyo, Meta, or Google Ads on their own, By the Numbers, Tresl, or Metorik do that and Putler does not. And because the meter is revenue rather than orders, a high-ticket business pays more than on Metorik, where $250 covers up to 5,000 orders; at $200,000 in monthly revenue Putler costs $350. The unresolved question of which bands include RFM, given older documentation, is worth settling in the trial.

RFM Calc

Monthly subscription in pounds sterling with a free-for-life plan and four paid plans that differ by projects, users per project, order rows per upload, custom report columns, custom RFM segments, audit logging, AI forecasting, and FTP access. Reports are unlimited on every plan.

• Free£0
• Small£19
• Medium£39
• Large£69
• Huge£99

For the price, RFM Calc delivers more analysis than anything else in this category. The free plan alone gives a small store RFM segments, lifetime value by first order month and value, cohorts, and repeat-purchase timing, which competitors charge $19 to $59 a month for, and £19 adds the customer file with every customer's scores and predicted next order. It also works on platforms the Shopify apps cannot see. What the money does not buy is automation. Segments are as fresh as the last upload, activation means importing a CSV into Klaviyo or Meta yourself, and hands-free refresh needs the £69 Large plan's FTP or SFTP fetch. A Shopify store with an active Klaviyo program will get more from By the Numbers at $19 with hourly sync; a store on WooCommerce, Magento, or an ERP that runs segmented campaigns monthly will find RFM Calc hard to beat.