Agorapulse vs Mention
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentMention compared with Agorapulse
Now the same company, and increasingly the same purchase. Agorapulse is the social media management side: scheduling, publishing, and a unified inbox for replying, which are precisely the features Mention deleted in January 2026. Mention is the listening side: earned coverage, news and forums, review sites, and share of voice. A team that needs both is now buying both, which is the practical cost consequence of the acquisition.
Choose Agorapulse if
In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.
Choose Mention if
Mid-market and larger comms, PR, and brand teams that need broad multi-source listening with Boolean precision, competitor share of voice, and white-labelled reporting, and that can commit to an annual contract bought through a sales conversation.
Side by side
13 attributes| Attribute | Agorapulse | Mention |
|---|---|---|
| Category | Social | PR |
| Starting price | $79 per user per month billed annually, or $99 billed monthly (Standard) (30 days trial) | From $599 per month on an annual contract, quoted through a demo (free trial) |
| Pricing model | Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons. | A single Company plan sold through a demo on an annual contract, priced by mention volume and alert count rather than by seat. Users are unlimited. Historical data backfill and API access are paid add-ons quoted separately. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025 and are grandfathered only for existing accounts. |
| Free plan | No | No |
| Free trial | 30 days, no credit card required | A trial exists but is gated behind a demo request rather than a public signup |
| Best for | In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions. | Mid-market and larger comms, PR, and brand teams that need broad multi-source listening with Boolean precision, competitor share of voice, and white-labelled reporting, and that can commit to an annual contract bought through a sales conversation. |
| Setup time | One to two hours to connect profiles and get the inbox running, and about a day to configure moderation rules, labels, saved replies, and assignment conventions properly. The ROI module needs website tracking installed, which adds a step involving whoever owns the site. | A first alert takes minutes, and results begin arriving immediately. Getting a feed that is actually worth reading takes longer: expect a week or two of tuning Boolean exclusions, language and country scoping, and source filters before the noise ratio settles. Onboarding is scheduled with the account manager rather than self-directed. |
| Learning curve | Low for publishing, moderate for the inbox. The zero-inbox model asks the team to change habits, and the value of labels and moderation rules only appears once someone has thought about the taxonomy rather than improvising it. | Low for reading a feed, moderate for writing good queries. The 2,000 character advanced alert is powerful and unforgiving; a poorly written one either floods the account and burns mention quota or silently misses the coverage that mattered. Plan for someone to own query maintenance rather than treating alerts as set and forget. |
| Platforms | Web application, iOS app, Android app, Browser extension | Web application, iOS app, Android app, Desktop notifications, REST API (paid add-on) |
| Compliance | GDPR, Data processing agreement available, EU-based company and operations | GDPR |
| Founded | 2010 | 2012 |
| Headquarters | Paris, France | Paris, France |
| Ownership | Independent, founder-led, with limited outside investment | Acquired by Agorapulse (2025), previously owned by Mynewsdesk (2018 to 2025) |
Strengths and limitations
Agorapulse
Strengths
- The best social inbox available below enterprise pricing, with assignment, labels, saved replies, and automated moderation rules that actually scale under volume.
- Ad comment moderation pulls comments on paid Meta campaigns into the same queue as organic, which most competitors do not do at all and which prevents a genuinely expensive failure mode.
- ROI reporting attributes site traffic and conversions back to specific posts, which is the strongest answer in the category to the question of what social contributed.
- Full X support including analytics and inbox, at a moment when Sendible and Loomly have both retreated from X and Vista Social charges an extra $29 a month for it.
Limitations
- Per-user pricing is the dominant cost and makes Agorapulse an expensive choice for any team larger than three, and an unaffordable one for a working agency.
- Ten included social profiles does not scale with the tier, so multi-brand users start paying per-profile top-ups almost immediately.
- Listening, employee advocacy, and competitive benchmarking are all custom-quoted add-ons, so the published pricing is not the real price for a full deployment.
- The most useful automation features, including moderation rules, labels, and shared calendars, are locked behind the Advanced tier at $149 a seat.
Mention
Strengths
- Broad source coverage in one index: social platforms, news, blogs, forums, and more than seventy-five review sites, rather than social alone.
- Advanced Boolean alerts with a 2,000 character query allowance, which is the difference between a signal feed and a noise feed for ambiguous brand names.
- Unlimited users on the Company plan, so read access can be given to support, legal, and executives without a per-seat calculation.
- White-label scheduled reporting that makes listening a saleable agency deliverable rather than an internal cost.
Limitations
- The self-serve tiers are gone. Solo, Pro, and Pro Plus were discontinued for new customers in July 2025, so a small business cannot buy Mention at its historic price point regardless of what third-party pricing pages still say.
- The only published route to purchase is a demo request; there is no public signup and no clearly documented open trial, which makes cheap evaluation impossible.
- Historical data is not included at any tier. A new alert starts collecting from creation, and backfilling up to two years is a separate paid add-on.
- API access is also an add-on rather than a plan feature, which raises the real cost of any integration project above the headline price.
Pricing compared
Agorapulse
Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.
- Standard$79 annual, $99 monthly
- Professional$119 annual, $149 monthly
- Advanced$149 annual, $199 monthly
- CustomQuoted
Agorapulse is expensive per seat and worth it for exactly one buyer: an in-house team where inbound volume and attribution are the job. The inbox is materially better than anything else in this price bracket, ad comment moderation is close to unique below enterprise, and the ROI module answers the question that gets social budgets cut. Against that, per-user pricing makes it a poor agency purchase, ten profiles is a modest allowance, and the listening story that competitors bundle is a quoted add-on here. If your team is two or three people and social is a conversation channel, Advanced earns its price. If your team is eight people servicing clients, the same money buys a Sendible Elite plan with unlimited users and change left over.
Mention
A single Company plan sold through a demo on an annual contract, priced by mention volume and alert count rather than by seat. Users are unlimited. Historical data backfill and API access are paid add-ons quoted separately. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025 and are grandfathered only for existing accounts.
- CompanyFrom $599
- Historical data add-onQuoted
- API access add-onQuoted
- Legacy self-serve tiersNo longer sold
As a listening engine at the $600 to $1,500 a month level, Mention is competitive: broad source coverage, real Boolean control, unlimited seats, and reporting an agency can put a client logo on. The problem is the shape of the offer rather than the number. A tool that built its reputation on a $49 entry point now requires a demo, an annual commitment, and two paid add-ons before it does what a buyer assumes it already does. For a small business that reads about Mention in a listicle and expects a card-and-go signup, the value question does not really arise, because that route no longer exists. For a mid-market comms team already budgeting five figures a year for monitoring, it is a reasonable buy that undercuts the traditional media intelligence vendors by a wide margin.
Editorial verdict on each
Agorapulse
Category LeaderAgorapulse is the best answer in this category for a brand where social is a conversation rather than a broadcast. The inbox is genuinely a class above what Buffer, Publer, Metricool, or Loomly offer, ad comment moderation closes a hole that costs real money on paid campaigns, ROI reporting gives a marketing manager something to say in a budget meeting, and full X support is now a differentiator rather than a given. The problem is arithmetic. Per-user pricing at $79 to $199 a seat means a third hire costs more than most competitors' entire annual plan, ten profiles is a thin allowance for multi-brand work, and the listening story that competitors include is a quoted add-on. Buy Agorapulse if you are one to three people running inbound for a brand and you can prove the inbox pays for itself. Do not buy it as an agency tool; the seat model will eat you.
Read the full Agorapulse profileMention
Mention still does the thing it became known for, and does it well: a broad, fast index across social, news, forums, and review sites, with Boolean control good enough to make an ambiguous brand name workable and reporting polished enough to bill a client for. What changed is who is allowed to buy it. The self-serve tiers that made Mention a default recommendation for small businesses were retired in July 2025, publishing and replying were removed in January 2026, and the only published route now is a demo leading to an annual Company contract from $599 a month with historical data and API access priced on top. For a mid-market comms team that would otherwise be quoted five figures by a traditional media intelligence vendor, that is a fair deal and worth a bake-off against Agility PR. For the small business this directory is written for, Mention is now a tool to know about rather than one to buy, and Brand24 or a monitoring module inside a platform you already pay for will get you further for the money.
Read the full Mention profileAgorapulse profile last reviewed 2026-08-22; Mention last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.