Is Arcade or Walnut cheaper?

Arcade starts at $0 (Free), then $50/mo ($42.50 billed annually) (free plan available). Walnut starts at $575/mo billed annually (Ignite) (free trial).

Arcade vs Walnut

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Arcade compared with Walnut

Walnut is the enterprise-shaped demo platform, starting at $575 per month for three editor seats with sandbox demos, prospect personalization, SSO and SCIM. Arcade starts at $50 with no audience meter and no minimum. Pick Walnut if you have a sales organization that needs governed, personalized, seat-managed demos across many reps; pick Arcade if a small marketing team needs excellent demos on the website without a five-figure annual commitment.

Walnut compared with Arcade

Arcade costs $50 a seat with a free tier and produces excellent-looking demos fast, but reserves HTML capture, SSO and API access for a custom enterprise contract. Walnut starts at $575 with published SSO and SCIM on its second tier and separate presenter licensing for reps. Pick Arcade if a small marketing team needs demos on the website; pick Walnut if a sales organization needs governed, personalized demos delivered by many people.

Choose Arcade if

Marketing and sales teams at B2B SaaS companies that want good-looking interactive demos and product videos on the website, in launch emails and in outbound, with one flat $50 seat price and no audience meter, and that can live with recapturing screens rather than editing HTML when the product changes.

Choose Walnut if

B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.

Side by side

13 attributes

Attribute	Arcade	Walnut
Category	Onboarding	Onboarding
Starting price	$0 (Free), then $50/mo ($42.50 billed annually) (free plan available)	$575/mo billed annually (Ignite) (free trial)
Pricing model	Freemium per-seat subscription with unlimited demo views on every tier, metered secondarily by AI credits. There is no monthly active user charge, because the demo is hosted by Arcade rather than running inside your product.	Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product.
Free plan	One seat, one published demo and one published video, 200 AI credits a month, unlimited AI demo creation, AI voiceover, hotspots, chapters, camera recording, background music and mobile view.	No
Free trial	No separate trial; the free plan is the evaluation path	None advertised
Best for	Marketing and sales teams at B2B SaaS companies that want good-looking interactive demos and product videos on the website, in launch emails and in outbound, with one flat $50 seat price and no audience meter, and that can live with recapturing screens rather than editing HTML when the product changes.	B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.
Setup time	Under an hour for a first demo, and often under thirty minutes. Install the Chrome extension, walk the flow, add hotspots and a CTA, publish, embed. There is no engineering involvement at any point and nothing to install in your own product.	Days rather than hours. Building a codeless replica of a product is a more substantial exercise than capturing a screen recording, and the personalization and CRM plumbing that justify the price take deliberate configuration. Nothing is installed in your own product, so there is no engineering ticket, but expect a real onboarding project rather than an afternoon.
Learning curve	Low. Arcade is the easiest tool in this segment to get a good-looking result from on the first attempt, which is precisely why teams that struggled to make demos with other tools end up here. The hard part is editorial rather than technical: most first demos are two or three times longer than they should be, and cutting them down is the skill.	Moderate and role-dependent. Presenters need very little training, since running a demo is the easy part. Editors need to learn the replica model, which is more powerful and more involved than a capture-and-annotate tool, and revenue operations needs to configure the analytics and CRM sync properly for the intent data to be worth anything.
Platforms	Chrome extension capture, Desktop application capture, Figma plugin, Hosted demo playback with no script in your product, Website and email embeds, MP4 and GIF export	Codeless product replicas, Hosted demo playback with no script in your product, Website and email embeds, Presenter-led live delivery, Sandbox environments, Digital sales rooms (Scale)
Compliance	GDPR, Enterprise security review available at the top tier	GDPR, SOC 2 posture handled through enterprise security review, SCIM provisioning on Accelerate
Founded	2021	2020
Headquarters	San Francisco, California, United States	New York City, United States, with offices in London and Tel Aviv
Ownership	Venture-backed	Venture-backed

Strengths and limitations

Arcade

Strengths

The best-looking output in this segment with the least effort, largely because brand kits enforce consistency across every creator rather than relying on individual taste.
No audience meter of any kind: unlimited demo views on every tier including free, so a demo that goes viral costs the same as one nobody watches.
Four capture paths (Chrome extension, desktop app, Figma plugin, camera) cover more source material than any competitor here, and the Figma plugin uniquely lets you demo a feature that does not exist yet.
The same capture becomes a clickable demo, an MP4, a GIF, a translated version or an AI-narrated video, so one piece of work serves the website, ads, email and social.

Limitations

HTML capture is Enterprise-only, so on the $50 tier your demos are image-based and cannot be repaired by editing markup after a UI change.
Demos decay silently. A capture is frozen on the day it was made, and a stale demo keeps running perfectly while showing an interface that no longer exists, which is a worse failure mode than a visibly broken in-app tooltip.
AI credits (800 a month on Growth) turn a flat per-seat price into a variable one for teams that lean on voiceover, text-to-video and translation.
It does nothing for signed-up users, so it complements an in-app onboarding platform rather than replacing one; two purchases, not one.

Walnut

Strengths

Prices are published, which is genuinely rare at this end of the demo market: Whatfix, Reprise and Navattic all hide theirs behind a demo request, and Walnut does not.
Separate editor and presenter seat classes let you equip a whole rep team to deliver demos without paying builder prices for every user, which no cheaper competitor here models properly.
SSO and SCIM on a published $1,550 tier rather than in a custom enterprise quote, which is well ahead of Arcade, Storylane, Supademo and Floik on governance.
Codeless replicas remove the dependency on a staging environment, which is the single most common cause of a demo failing at the worst possible moment.

Limitations

The entry price is $575 per month billed annually, roughly eleven times what Arcade, Storylane, Supademo or Floik charge for the core demo job.
No free plan and no advertised trial, so your first genuine evaluation of the product happens after a $6,900 annual commitment, which is the weakest part of the buying experience.
The features that justify the price (sandbox demos, prospect personalization, SSO, SCIM, video overlays) all sit on the $1,550 Accelerate tier, not the $575 entry tier.
Published tiers bundle fixed seat counts rather than allowing incremental seat additions, so a team of four editors pays for six.

Pricing compared

Arcade

Freemium per-seat subscription with unlimited demo views on every tier, metered secondarily by AI credits. There is no monthly active user charge, because the demo is hosted by Arcade rather than running inside your product.

Free$0
Growth$50
EnterpriseCustom

At $50 a seat with unlimited views and unlimited published demos, Arcade is priced almost identically to Storylane and Supademo and beats all of them on how the output looks with the least effort, which for a small marketing team is the thing that actually determines whether demos get made. The free plan is genuinely usable rather than a trial in disguise. The value case weakens in two specific places. AI credits mean the flat price is only flat if you use AI lightly, and heavy narration or translation work quietly converts your subscription into a metered one. More importantly, HTML capture sits on Enterprise, so on the $50 tier every demo is an image-based artifact that can only be maintained by recapturing it. If your product ships UI changes monthly, that maintenance cost is real and it is invisible on the pricing page. Buy Growth for polish and speed; look at Storylane or Supademo if editable captures matter more than looks.

Walnut

Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product.

Ignite$575
Accelerate$1,550
ScaleCustom

Walnut is expensive against this segment and reasonable against what it replaces. At $575 a month you are paying roughly eleven times Arcade or Supademo for a product that does the same core job, and a solo marketer would be foolish to buy it. At $1,550 you get sandbox demos, prospect personalization, SSO and SCIM, which no cheaper competitor offers below a custom enterprise contract, plus separate presenter licensing that lets you equip a rep team without paying builder prices. If a broken staging environment has ever cost you a deal, or if a sales engineer spends days per quarter building bespoke demo environments, the arithmetic works quickly. If your demo is a marketing asset on a landing page, it does not work at all, and the absence of a free tier or trial means you cannot find out cheaply which situation you are in.

Editorial verdict on each

Arcade

Arcade is the interactive demo tool to buy when you want demos that look good and you want them made this week. The four capture paths are the widest in the segment, the Figma plugin genuinely lets you demo a feature that does not exist yet, brand kits keep a whole team's output consistent, and at $50 a seat with unlimited views there is no audience meter to model. The free plan never expires, so evaluating it costs nothing. Two caveats decide whether it is right for you. AI credits mean the flat price is only flat if you use AI lightly. And HTML capture is Enterprise-only, so on the $50 tier every demo is an image that can only be maintained by recapturing it, which is a real recurring cost at any company that ships UI changes monthly. If editable captures matter more than looks, Storylane or Supademo are the better buys. If looks and speed matter most, nothing here beats Arcade.

Read the full Arcade profile

Walnut

Walnut is the only tool in this segment built for a sales floor rather than for a marketing page, and its pricing reflects that honestly rather than hiding it. Separate presenter and editor seats, SSO and SCIM on a published tier, prospect-level personalization and account-level intent reporting are things no cheaper competitor offers without a custom contract, and codeless replicas solve the recurring humiliation of a staging environment failing during an important call. It also clears the self-serve bar that Whatfix, Reprise and Navattic fail, because the prices are printed and you can buy without a demo booking. The problems are the floor and the blind commitment: $575 per month billed annually with no free plan and no advertised trial means your first real test happens after a $6,900 decision, and the features that justify the spend live on the $1,550 tier above it. Buy it when there is a rep team to equip. Buy Arcade, Supademo or Storylane when there is not.

Read the full Walnut profile

Arcade profile last reviewed 2026-08-22; Walnut last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.