Floik vs Walnut
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Product Onboarding & PLG for every option we track, with award winners called out.
The short answer
Both sides assessedFloik compared with Walnut
Walnut starts at $575 per month for three editor seats and sells governed, personalized, seat-managed demos with SSO, SCIM and digital sales rooms to sales organizations. Floik reaches its full product at $39 a month billed annually. They are not really competing for the same buyer: Walnut is bought by a VP of Sales with a rep team to equip, Floik is bought by a founder or a marketer who needs content this week.
Walnut compared with Floik
Floik produces interactive demos, written guides and explainer videos from one capture at $39 per month, with only button-level branching, no sandbox demos and thin analytics. Walnut produces one thing, demos, with far more depth, governance and sales tooling, at fifteen times the price. Take Floik if a founder needs content this week on a tight budget; take Walnut if a VP of Sales is buying demo infrastructure for a team.
Choose Floik if
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
Choose Walnut if
B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.
Side by side
13 attributes| Attribute | Floik | Walnut |
|---|---|---|
| Category | Onboarding | Onboarding |
| Starting price | $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period | $575/mo billed annually (Ignite) (free trial) |
| Pricing model | Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product. | Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product. |
| Free plan | One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Published Flos lock after 7 days of full access and a 60-day reminder period. | No |
| Free trial | Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock | None advertised |
| Best for | Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one. | B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment. |
| Setup time | Under an hour to a first published Flo. Record the workflow, let the AI process it, pick a format, brand it, publish. No engineering involvement, nothing installed in your product, and no configuration required before the first useful output exists. | Days rather than hours. Building a codeless replica of a product is a more substantial exercise than capturing a screen recording, and the personalization and CRM plumbing that justify the price take deliberate configuration. Nothing is installed in your own product, so there is no engineering ticket, but expect a real onboarding project rather than an afternoon. |
| Learning curve | Very low. Floik is deliberately simpler than its competitors, which is both the appeal and the constraint: there is less to learn because there is less to configure. The one place judgement is needed is deciding which of the three formats a given workflow actually deserves, since producing all three for every workflow creates a maintenance burden three times larger than necessary. | Moderate and role-dependent. Presenters need very little training, since running a demo is the easy part. Editors need to learn the replica model, which is more powerful and more involved than a capture-and-annotate tool, and revenue operations needs to configure the analytics and CRM sync properly for the intent data to be worth anything. |
| Platforms | Browser and desktop app capture, MP4 upload, Hosted Flo playback with no script in your product, Website, help center and email embeds, MP4, PDF, HTML, GIF and Markdown export (annual plans) | Codeless product replicas, Hosted demo playback with no script in your product, Website and email embeds, Presenter-led live delivery, Sandbox environments, Digital sales rooms (Scale) |
| Compliance | GDPR, ISO compliance stated on the pricing page (standard not named) | SOC 2 Type II, report available on request with no NDA required, GDPR, with a published DPA, SCIM provisioning on Accelerate |
| Founded | 2022 | 2020 |
| Headquarters | Bengaluru, India, under London-headquartered Kovai.co | New York City, United States, with offices in London and Tel Aviv |
| Ownership | Acquired, owned by Kovai.co | Venture-backed |
Strengths and limitations
Floik
Strengths
- One capture produces three formats, which is a genuine structural efficiency rather than a marketing line, and it removes the usual choice between a demo, a guide and a video.
- Among the lowest published prices in this category: $39 a month billed annually for the full three-format product.
- No viewer meter of any kind, so audience growth never changes the bill.
- Custom domain on the $39 Pro tier, where most competitors reserve it for enterprise contracts.
Limitations
- No HTML capture, so demos are image-based and a UI change means recapturing rather than editing markup, which is the same trap Arcade's mid tier has.
- No sandbox demos and no A/B testing, and branching is limited to call-to-action buttons, where competitors at similar prices offer fuller branching.
- The free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period, so it cannot host live content.
- Analytics are the shallowest in the segment: basic insights rather than per-step dropoff and conversion reporting.
Walnut
Strengths
- Prices are published, which is genuinely rare at this end of the demo market: Whatfix, Reprise and Navattic all hide theirs behind a demo request, and Walnut does not.
- Separate editor and presenter seat classes let you equip a whole rep team to deliver demos without paying builder prices for every user, which no cheaper competitor here models properly.
- SSO and SCIM on a published $1,550 tier rather than in a custom enterprise quote, which is well ahead of Arcade, Storylane, Supademo and Floik on governance.
- Codeless replicas remove the dependency on a staging environment, which is the single most common cause of a demo failing at the worst possible moment.
Limitations
- The entry price is $575 per month billed annually, roughly eleven times what Arcade, Storylane, Supademo or Floik charge for the core demo job.
- No free plan and no advertised trial, so your first genuine evaluation of the product happens after a $6,900 annual commitment, which is the weakest part of the buying experience.
- The features that justify the price (sandbox demos, prospect personalization, SSO, SCIM, video overlays) are included from the $1,550 Accelerate tier; on the $575 entry tier several are paid add-ons.
- Seat bundles are fixed per tier, so growing past them means buying the additional-seat add-on or moving up a tier.
Pricing compared
Floik
Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.
- Starter$0
- Pro$39
- Pro Plus$119
- EnterpriseCustom
On pure cost per deliverable, Floik is the best value in this category and it is not close: $39 a month produces interactive demos, written guides and explainer videos from one recording, where Storylane, Arcade and Supademo each charge around $50 for one of those three and Guidde charges separately for another. What you give up is depth in every direction. There is no HTML capture, no sandbox demo, no A/B testing, branching is limited to call-to-action buttons, and the analytics are the thinnest here. The free plan is no longer a permanent home either, since published Flos lock after a short window. The seat ceiling is five. And the ownership question is real: since the Kovai acquisition, Floik's strategic purpose is strengthening Document360 rather than winning the demo platform market. Buy it because three formats for forty dollars solves a real problem for a team of one to five, not because it is going to out-execute better-funded specialists.
Walnut
Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product.
- Ignite$575
- Accelerate$1,550
- ScaleCustom
Walnut is expensive against this segment and reasonable against what it replaces. At $575 a month you are paying roughly eleven times Arcade or Supademo for a product that does the same core job, and a solo marketer would be foolish to buy it. At $1,550 you get sandbox demos, prospect personalization, SSO and SCIM, which no cheaper competitor offers below a custom enterprise contract, plus separate presenter licensing that lets you equip a rep team without paying builder prices. If a broken staging environment has ever cost you a deal, or if a sales engineer spends days per quarter building bespoke demo environments, the arithmetic works quickly. If your demo is a marketing asset on a landing page, it does not work at all, and the absence of a free tier or trial means you cannot find out cheaply which situation you are in.
Editorial verdict on each
Floik
Floik solves a specific problem well: a small team needs a demo, a help guide and an explainer video, has one budget line, and cannot afford to produce each separately. One capture yielding all three for $39 a month billed annually is genuinely the best cost per deliverable in this category. Be clear about what you are trading away. There is no HTML capture, so maintaining a Flo means recapturing it. Branching stops at call-to-action buttons, and there is no sandbox demo and no A/B testing. The analytics are the thinnest here, the seat ceiling is five, page editing sits on Pro Plus, and the free plan now locks published content after a week. The ownership question deserves weight too: since Kovai acquired Floik in late 2024, its strategic job has been strengthening Document360, which brings stability but also means the standalone roadmap is not the parent's main concern. Buy it for breadth on a tight budget, not for depth.
Read the full Floik profileWalnut
Walnut is the only tool in this segment built for a sales floor rather than for a marketing page, and its pricing reflects that honestly rather than hiding it. Separate presenter and editor seats, SSO and SCIM on a published tier, prospect-level personalization and account-level intent reporting are things no cheaper competitor offers without a custom contract, and codeless replicas solve the recurring humiliation of a staging environment failing during an important call. It also clears the self-serve bar that Whatfix, Reprise and Navattic fail, because the prices are printed and you can buy without a demo booking. The problems are the floor and the blind commitment: $575 per month billed annually with no free plan and no advertised trial means your first real test happens after a $6,900 decision, and the features that justify the spend live on the $1,550 tier above it. Buy it when there is a rep team to equip. Buy Arcade, Supademo or Storylane when there is not.
Read the full Walnut profileFloik profile last reviewed 2026-10-03; Walnut last reviewed 2026-10-03. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Product Onboarding & PLG
25 trackedProduct onboarding tools add tours, checklists, tooltips, and in-app messages to a product without shipping code, so teams can guide activation and announce features on their own.
In-app onboarding that grew into a full product analytics suite: the most complete adoption stack within small-business reach.
Onboarding, a knowledge base, and an AI support agent from $111 a month: the cheapest credible full suite in the category.
Bootstrapped, profitable, and the only demo tool treating staleness as a first-class problem, growing on word of mouth.
Bet the product on autonomous in-app agents that decide for themselves when and how to guide each user.
Scribe publishes a first guide in under ten minutes from a browser extension, with no developer install and near zero learning curve for creators.
Frequently asked questions
6 questionsWhat is the difference between Floik and Walnut?
Walnut starts at $575 per month for three editor seats and sells governed, personalized, seat-managed demos with SSO, SCIM and digital sales rooms to sales organizations. Floik reaches its full product at $39 a month billed annually. They are not really competing for the same buyer: Walnut is bought by a VP of Sales with a rep team to equip, Floik is bought by a founder or a marketer who needs content this week.
Is Floik or Walnut cheaper?
Floik starts at $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period. Walnut starts at $575/mo billed annually (Ignite) (free trial). The billing models differ, so the entry price is rarely the whole cost. Floik pricing model: Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. Walnut pricing model: Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits.
Does Floik or Walnut have a free plan?
Floik has a free plan. One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Trial terms: Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock. Walnut has no free plan. Trial terms: None advertised.
Who should choose Floik?
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
Who should choose Walnut?
B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.
What are the best alternatives to Floik and Walnut?
SaaSTracker profiles 25 products in Product Onboarding & PLG. The Summer 2026 awards in the category went to Userpilot (Category Leader), Product Fruits (Best Value), Supademo (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
