Awario vs Brand24
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedAwario compared with Brand24
The same job at very different prices. Brand24 starts at $199 a month billed annually and answers with a deeper scoring layer, real time collection on its Pro tier, a mobile app, and AI Visibility tracking of what chatbots say about a brand, none of which Awario offers. Awario starts at $29, includes Boolean search and sentiment on every plan, sells far more mentions per dollar, and adds a lead feed and in-app replies. Buy Brand24 when the output is a client or board report and LLM visibility matters; buy Awario when the budget is small and the job is knowing what the web says.
Brand24 compared with Awario
Awario is the budget alternative: it starts at $29 a month billed annually against Brand24's $199 and sells far more mentions per dollar, with Boolean search and a lead feed on every plan. Brand24 answers with deeper scoring, real time collection on Pro, a mobile app, and AI Visibility tracking of what chatbots say about a brand, which Awario does not offer. Choose Awario when the budget is small and the job is simply knowing what the web says; choose Brand24 when the output is a client or board report and LLM visibility matters.
Choose Awario if
Small businesses, solo PR consultants, and lean marketing teams that want brand, competitor, and news monitoring with sentiment and share of voice on a self-serve budget, and that care more about news, blog, forum, Reddit, and X coverage than about Instagram, TikTok, or LinkedIn.
Choose Brand24 if
In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.
Side by side
13 attributes| Attribute | Awario | Brand24 |
|---|---|---|
| Category | PR | PR |
| Starting price | $29 per month billed annually on Starter ($49 month to month) (7 days trial) | $199 per month billed annually on Individual ($249 month to month) (14 days trial) |
| Pricing model | Self-serve subscription on three published plans, billed monthly or annually, metered by mention alerts (topics), projects, new mentions per month, stored mentions per topic, team members, and monthly interactions. Boolean search and sentiment are on every plan; export, PDF reports, white-label, API, and an account manager are gated by tier. Custom plans above Enterprise are quoted on request. | Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card. |
| Free plan | No | No |
| Free trial | 7 days on Starter features, no credit card required | 14 days, no credit card required |
| Best for | Small businesses, solo PR consultants, and lean marketing teams that want brand, competitor, and news monitoring with sentiment and share of voice on a self-serve budget, and that care more about news, blog, forum, Reddit, and X coverage than about Instagram, TikTok, or LinkedIn. | In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report. |
| Setup time | A first alert runs within minutes of signing up. Getting a clean feed takes longer: expect two or three sessions in the first week adding excluded keywords and blacklisted sites, and budget time to connect social accounts if you want in-app replies and more X results. | A first project is running in under fifteen minutes: enter keywords, choose sources, set alert rules. The work that actually determines whether the tool is useful is the following week of pruning false positives out of the query, which takes a few sessions on any brand name that is also a common word. |
| Learning curve | Low for the feed and dashboards, moderate for Boolean queries. The help center includes language and country codes and sample queries, and most brands with a distinctive name never need Boolean mode. The judgment that takes practice is reading reach and sentiment as trends rather than as precise numbers. | Low to moderate. The mention feed and filters are self explanatory; the scoring metrics take longer, because Presence Score and Reputation Score are only meaningful as trends and new users often over-interpret a single number. Boolean query design is the genuine skill, and Context Search exists precisely to let people skip it. |
| Platforms | Web application (desktop and mobile browsers), Slack app, Zapier app, REST API | Web application, iOS app, Android app, Slack app, REST API, MCP server |
| Compliance | GDPR | GDPR, ISO 27001 |
| Founded | 2015 | 2011 |
| Headquarters | Nicosia, Cyprus (registered address of TechFusion Ltd, the data controller named in the privacy policy) | Wroclaw, Poland |
| Ownership | Private; the about page describes Awario as a spin-off of SEO PowerSuite from the same company | Majority owned by Semrush through its Prowly subsidiary (controlling stake acquired April 2024, later increased to roughly 77 percent); shares remain listed on the Warsaw Stock Exchange |
Strengths and limitations
Awario
Strengths
- The lowest published entry price among the monitoring tools in this category, at $29 a month billed annually, with a card checkout and no sales call on any listed plan.
- Boolean search, sentiment analysis, and unlimited keywords per topic are on every plan rather than reserved for upper tiers.
- Awario Leads turns the same crawl into a prospecting feed of recommendation requests and competitor complaints, a feature most monitoring tools do not offer at any price.
- In-app replies, likes, shares, and follows from several connected accounts per network let a small team act on a mention without switching tools.
Limitations
- Instagram and Facebook coverage is narrow because Meta's API only exposes connected business pages and hashtags used by business and creator accounts; personal accounts, groups, and private content are out of reach.
- TikTok and LinkedIn are not listed among monitored sources, a real gap for consumer and B2B brands respectively.
- CSV export, PDF reports, and report sharing start on Pro, so the $29 Starter plan keeps all data inside the app.
- White-label reports, the API, Zapier, and an account manager are Enterprise-only, which pushes agencies to $249 a month.
Brand24
Strengths
- Very broad source coverage for the price, spanning social, news, blogs, forums, podcasts, and review sites in a single project rather than across several tools.
- AI Visibility tracking across nine LLM surfaces bundled into a listening platform, ahead of most conventional monitoring competitors on this specific capability.
- Unlimited user seats from the Team plan upward, which makes it unusually agency friendly compared with per seat listening tools.
- Storm Alerts and anomaly detection are genuinely tuned for crisis response rather than being a fixed volume threshold.
Limitations
- No free plan and a $199 per month entry point, which puts it out of reach for the smallest businesses regardless of fit.
- Keyword limits apply across all projects combined, so competitor tracking and brand tracking compete for the same small allowance.
- Mention quotas are hard monthly caps; exceeding them halts collection for the remainder of the cycle rather than charging an overage.
- Real time collection is gated to Pro, meaning the entry and mid tiers update on a 12 hour or hourly cycle that is too slow for genuine crisis work.
Pricing compared
Awario
Self-serve subscription on three published plans, billed monthly or annually, metered by mention alerts (topics), projects, new mentions per month, stored mentions per topic, team members, and monthly interactions. Boolean search and sentiment are on every plan; export, PDF reports, white-label, API, and an account manager are gated by tier. Custom plans above Enterprise are quoted on request.
- Starter$29
- Pro$89
- Enterprise$249
- CustomCustom quote
On capability per dollar Awario is the strongest self-serve monitoring offer in this category. Starter at $29 a month on annual billing includes Boolean search, sentiment, unlimited keywords per topic, and 30,000 mentions, fifteen times the 2,000 mentions Brand24 includes at its own entry price of $199. The catches are where the tiers draw their lines: a solo buyer on Starter cannot export anything or produce a PDF, a consultant on Pro at $89 still hands clients Awario-branded reports, and API access and Zapier only arrive at $249. The other cost is coverage. If your audience talks on news sites, blogs, forums, Reddit, and X, the price is hard to argue with; if it talks on Instagram, TikTok, or LinkedIn, the cheapness buys a feed that misses the conversation.
Brand24
Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card.
- Individual$199
- Team$299
- Pro$399
- Business$599
- EnterpriseFrom $1,499
Judged against the enterprise listening platforms it competes with on capability, Brand24 is inexpensive; judged against what a small business expects to pay for brand monitoring, it is not cheap at all. The honest framing is that the entry plan is priced for a company with a brand worth defending, not for a solo operator, and that most buyers who need the product for crisis response will land on Pro at $399 because that is where real time collection lives. The AI Visibility module is the strongest value argument right now, since buying LLM tracking separately typically costs as much again. Agencies get the best return because unlimited seats from the Team plan upward mean the cost does not scale with headcount, only with keywords.
Editorial verdict on each
Awario
Awario is the monitoring tool to buy when the budget is small and the web is where your brand gets discussed. At $29 a month on annual billing it delivers Boolean search, sentiment, unlimited keywords per topic, and 30,000 mentions from news, blogs, forums, Reddit, X, and YouTube, and it adds two things most rivals lack at any price: a lead feed built from competitor complaints and recommendation requests, and in-app replies from your own accounts. The tier lines are where the value thins out. Starter keeps every number inside the app, Pro is where export and PDF reports begin, and anything an agency would call client-ready (white-label, API, Zapier) waits at $249. Coverage is the harder limit: Instagram and Facebook are constrained by Meta, TikTok and LinkedIn are absent, and there is no print or broadcast. The company is also unusually quiet about itself. Run the free week on your real brand name; if the feed is clean and your audience lives on the open web, it is the best monitoring value in the category.
Read the full Awario profileBrand24
Brand24 is the most capable listening platform a mid-sized team can buy without entering an enterprise procurement process, and its early bet on LLM visibility tracking is currently its sharpest differentiator: one subscription covers both what the web says about you and what the models repeat. The scoring layer, the unlimited seats above the entry plan, and the export formats explain why agencies keep choosing it. The reservations are concrete rather than stylistic. Keyword allowances are counted across all projects and run out fast, mention quotas are hard caps that stop collection mid-crisis, real time monitoring does not appear until the $399 tier, and there is no free plan to test the fit before committing. It is also monitoring only, with no path from knowing what was said to influencing what gets written next. Buy it if reputation reporting is part of someone's job description and $199 to $399 per month is a defensible line item; look elsewhere if you simply want to know when your name comes up.
Read the full Brand24 profileAwario profile last reviewed 2026-09-26; Brand24 last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in PR & Media Outreach
16 trackedPR and media outreach tools maintain journalist and podcast databases, pitch and distribute press releases, monitor coverage and brand mentions, and connect sources to reporters who are actively requesting them.
Profile setup takes under an hour, the matched opportunity feed populates immediately, and a plain language chat interface replaces PR tooling entirely.
Frequently asked questions
6 questionsWhat is the difference between Awario and Brand24?
The same job at very different prices. Brand24 starts at $199 a month billed annually and answers with a deeper scoring layer, real time collection on its Pro tier, a mobile app, and AI Visibility tracking of what chatbots say about a brand, none of which Awario offers. Awario starts at $29, includes Boolean search and sentiment on every plan, sells far more mentions per dollar, and adds a lead feed and in-app replies. Buy Brand24 when the output is a client or board report and LLM visibility matters; buy Awario when the budget is small and the job is knowing what the web says.
Is Awario or Brand24 cheaper?
Awario starts at $29 per month billed annually on Starter ($49 month to month) (7 days trial). Brand24 starts at $199 per month billed annually on Individual ($249 month to month) (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Awario pricing model: Self-serve subscription on three published plans, billed monthly or annually, metered by mention alerts (topics), projects, new mentions per month, stored mentions per topic, team members, and monthly interactions. Brand24 pricing model: Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly.
Does Awario or Brand24 have a free plan?
Awario has no free plan. Trial terms: 7 days on Starter features, no credit card required. Brand24 has no free plan. Trial terms: 14 days, no credit card required.
Who should choose Awario?
Small businesses, solo PR consultants, and lean marketing teams that want brand, competitor, and news monitoring with sentiment and share of voice on a self-serve budget, and that care more about news, blog, forum, Reddit, and X coverage than about Instagram, TikTok, or LinkedIn.
Who should choose Brand24?
In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.
What are the best alternatives to Awario and Brand24?
SaaSTracker profiles 16 products in PR & Media Outreach. The Summer 2026 awards in the category went to Featured (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
