Baremetrics vs Grid (formerly SaaSGrid)
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentGrid (formerly SaaSGrid) compared with Baremetrics
Baremetrics bundles Stripe analytics with a dunning add-on, so it both measures churn and chases failed cards. Grid measures more rigorously for finance and recovers nothing. If you want one paid vendor covering measurement and recovery, Baremetrics is the simpler answer; if the retention numbers need to survive an investor's scrutiny, Grid is the better instrument.
Choose Baremetrics if
SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription.
Choose Grid (formerly SaaSGrid) if
Seed and Series A B2B SaaS companies that need retention and ARR metrics rigorous enough for a board or a diligence process, especially those under $1M ARR who can have the whole thing for free, and finance-led teams who want churn measured on contract data rather than on card charges.
Side by side
13 attributes| Attribute | Baremetrics | Grid (formerly SaaSGrid) |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $75 per month, or $49 per month billed annually (Launch) (free trial) | $0 for companies under $1M ARR (free plan available) |
| Pricing model | Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan. | Free entry plan for companies under $1M ARR, with a quoted Growth plan above it that includes onboarding and a technical consultant. |
| Free plan | No | Starter is free for companies under $1M ARR and includes ARR and revenue metrics, retention metrics, expense metrics, headcount insights, custom shareable dashboards, unlimited viewers, and the Stripe, QuickBooks, Xero, and file integrations. |
| Free trial | A free trial is offered; the length is not published on the pricing page | Not applicable to the Starter plan, which is free indefinitely within its eligibility limit |
| Best for | SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription. | Seed and Series A B2B SaaS companies that need retention and ARR metrics rigorous enough for a board or a diligence process, especially those under $1M ARR who can have the whole thing for free, and finance-led teams who want churn measured on contract data rather than on card charges. |
| Setup time | Metrics are live within minutes of connecting a billing source, with historical data backfilled automatically. Recover takes longer but the vendor describes the whole setup as achievable in under a day: enable it, configure the drip campaign, add the in-app reminders, and customize the card capture form. | A few hours on the free plan: connect Stripe, connect QuickBooks or Xero, upload any contracts that live in a spreadsheet, and review how Grid has classified expansion, contraction, and churn. Growth-tier deployments involving Salesforce, NetSuite, or Sage Intacct come with guided onboarding for a reason and should be planned in weeks. |
| Learning curve | Low for the analytics; anyone comfortable with SaaS metrics vocabulary will be productive immediately. The judgement call is in Recover's paywall configuration, where the grace period before you block a delinquent customer's access is a real decision with real customer-relationship consequences. | Moderate. The tool is easy to operate but assumes you care about the difference between bookings, billings, and recognised revenue. Founders without a finance background will learn something, which is arguably part of the value. |
| Platforms | Web app, Email reports, In-app banner and paywall embeds, Branded hosted payment widget, Slack | Web application, Shareable dashboards |
| Compliance | SOC 2, GDPR, PCI handled by the underlying payment processor | SOC 2, GDPR |
| Founded | 2013 | 2021 |
| Headquarters | United States | United States |
| Ownership | Owned by Xenon Partners | Venture-backed |
Strengths and limitations
Baremetrics
Strengths
- Comprehensive subscription analytics with no data engineering, which for a company without an analyst is the whole value proposition.
- Splits voluntary from involuntary churn clearly, which is the diagnostic step every retention project should start with and most companies skip.
- Recover's ROI guarantee, crediting the difference if recovered revenue does not cover your whole account cost, is the strongest commercial term in this category.
- A seven-email dunning drip out to day 30 plus pre-expiry and annual renewal reminders is a longer and more thorough working window than most competitors run.
Limitations
- Retention tooling is not included in any plan. Both add-ons at $129 each mean a small company wanting the full stack pays roughly $333 a month.
- No free plan, which is a direct disadvantage against ChartMogul's free tier up to $10,000 MRR.
- Recover supports only Stripe, Braintree, and Recurly, a narrower list than the platform's analytics integrations, so some Baremetrics customers cannot use the dunning add-on at all.
- Cancellation Insights is a survey with offers rather than a real cancel-flow product: no deep segmentation, no A/B testing, and a much thinner offer catalogue than Churnkey.
Grid (formerly SaaSGrid)
Strengths
- Free for companies under $1M ARR with unlimited viewers, which is exactly the stage that most needs credible retention reporting and least wants a bill.
- Retention metrics are computed on contract data with a proper ARR waterfall, so net and gross dollar retention hold up in diligence rather than needing to be explained away.
- Spreadsheet upload as a first-class source, which is the honest accommodation for B2B companies whose annual contracts do not live in a billing system.
- Built inside Craft Ventures to answer investor questions, which shows in metric definitions that match how sophisticated buyers actually read a business.
Limitations
- It prevents no churn at all. This is reporting, and the entire intervention layer has to be bought elsewhere.
- Growth pricing is unpublished and sold with a consultant attached, so the self-serve experience ends at the $1M ARR line.
- No product usage data, no event instrumentation, and no health scoring based on engagement, so the early warning signals product teams want are absent.
- The metric vocabulary is B2B contract SaaS; consumer subscription and app store businesses are a poor fit.
Pricing compared
Baremetrics
Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan.
- Launch$75
- Growth$255
- Scale$1,152
The honest framing is that you buy Baremetrics for the analytics and take the retention tooling as a well-priced extra. As a metrics platform it is comprehensive and requires no data work, which for a company without an analyst is worth the money on its own. Recover at $129 with an ROI guarantee is close to a free option: if it does not pay for your account, you get credited. Cancellation Insights at another $129 is the weaker buy, since it is a survey with offers rather than a real deflection engine, and Churnkey does that job considerably better. Buying the whole stack purely for retention would be a mistake; buying it because you need metrics and getting dunning nearly free is a good trade.
Grid (formerly SaaSGrid)
Free entry plan for companies under $1M ARR, with a quoted Growth plan above it that includes onboarding and a technical consultant.
- Starter$0
- GrowthCustom
Under $1M ARR this is one of the best free products in the category, and it is aimed at a job that ProfitWell Metrics does not do well: contract-based B2B ARR with a defensible waterfall and unlimited board access. Above the free line, value depends entirely on a quote you cannot see in advance, and you should benchmark it against ChartMogul, which publishes prices and covers most of the same retention reporting without the ERP ambitions. The genuine differentiator is provenance. This was built inside a venture firm to answer exactly the questions a venture firm asks, and it shows in how the numbers are constructed.
Editorial verdict on each
Baremetrics
Baremetrics is an excellent subscription analytics platform that also happens to sell decent retention tooling, and the order of those clauses should drive the decision. If your problem is that nobody trusts the MRR number and the churn figure is one meaningless blended percentage, Baremetrics solves that in an afternoon with no data work, and Recover at $129 with an ROI guarantee is nearly a free addition that will pay for the subscription if you have any real failure volume. If your problem is that customers keep cancelling and you want to stop them, this is the wrong tool: Cancellation Insights is a survey with a coupon attached, and Churnkey will deflect far more. The genuine competitor is ChartMogul, which has a free tier Baremetrics lacks; the deciding factor between them is usually whether you want dunning included or a CRM layer instead.
Read the full Baremetrics profileGrid (formerly SaaSGrid)
Grid is the retention metric layer for companies whose churn conversation happens in a board meeting rather than in a cancel flow. The free Starter plan under $1M ARR is genuinely excellent: contract-based ARR, real net and gross dollar retention, cohort curves, unlimited viewers, and a waterfall you can defend line by line, at no cost and with no sales call. Take it at seed stage and never assemble another metrics spreadsheet. Be clear about two things before you go further. Everything above $1M ARR is a quote with a consultant attached, so benchmark it against ChartMogul before assuming, and nothing in this product will save a single customer. Measure here, intervene somewhere else.
Read the full Grid (formerly SaaSGrid) profileBaremetrics profile last reviewed 2026-08-22; Grid (formerly SaaSGrid) last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.