Is ChartMogul or RevenueCat cheaper?

ChartMogul starts at $0 under $10,000 MRR, then $59 per month (Starter) (free plan available). RevenueCat starts at $0 below $2,500 monthly tracked revenue, then 1% of monthly tracked revenue (free plan available).

ChartMogul vs RevenueCat

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

RevenueCat compared with ChartMogul

ChartMogul is subscription analytics for a card-processor world with strong segmentation and board-grade reporting, and it can ingest mobile data with work. RevenueCat is native to mobile and adds the infrastructure and the cancel flow. If mobile is most of your revenue, RevenueCat is the source of truth and ChartMogul is the consolidation layer above it.

Choose ChartMogul if

Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data.

Choose RevenueCat if

Any company earning subscription revenue through the App Store or Google Play, from a solo developer under the free threshold to a consumer app at meaningful scale, especially teams that need honest mobile churn numbers and an in-app cancellation flow rather than surrendering the moment to Apple's settings screen.

Side by side

13 attributes

Attribute	ChartMogul	RevenueCat
Category	Retention	Retention
Starting price	$0 under $10,000 MRR, then $59 per month (Starter) (free plan available)	$0 below $2,500 monthly tracked revenue, then 1% of monthly tracked revenue (free plan available)
Pricing model	Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier.	Usage-based percentage of monthly tracked revenue, free below a threshold, with an optional standalone Growth Tools bundle and a negotiated enterprise tier.
Free plan	Free for companies up to $10,000 MRR, including SaaS metric tracking, unified lead, trial, and billing data, customer segmentation, and workflow automation.	Free while monthly tracked revenue stays at or below $2,500, with the full feature set included rather than a stripped-down version.
Free trial	14 days on paid tiers, no credit card required	Not applicable; the free threshold serves as the evaluation path
Best for	Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data.	Any company earning subscription revenue through the App Store or Google Play, from a solo developer under the free threshold to a consumer app at meaningful scale, especially teams that need honest mobile churn numbers and an in-app cancellation flow rather than surrendering the moment to Apple's settings screen.
Setup time	Minutes. Connect Stripe or another billing source and historical data backfills automatically, producing full metrics and cohort curves immediately rather than accumulating them going forward. Custom attributes and segmentation take longer and are where the real value is unlocked.	One to three days of engineering for a straightforward app, longer if you are migrating existing subscribers from a homegrown receipt validation system. The dashboard-side configuration of paywalls and Customer Center takes hours, not days.
Learning curve	Low for anyone who knows SaaS metrics vocabulary. The genuine skill is in defining segments and attributes that make the data actionable, and in resisting the temptation to treat a good-looking dashboard as work completed.	Moderate for engineers, who need to understand entitlements and offerings as concepts, and low for the growth and product people who then configure paywalls and offers without shipping code.
Platforms	Web app, Scheduled email reporting, Dashboards, Import API, CSV import	iOS and StoreKit, Android and Google Play Billing, React Native, Flutter, Unity, Capacitor and Cordova, Web via Web Billing, Smart TV platforms
Compliance	GDPR, Two-factor authentication, Data encryption and disaster recovery provisions	SOC 2, GDPR
Founded	2014	2017
Headquarters	Berlin, Germany	San Francisco, California, operating remote-first
Ownership	Independent, seed-strapped, profitable	Venture-backed

Strengths and limitations

ChartMogul

Strengths

A genuinely free plan up to $10,000 MRR with full metrics, segmentation, and automation, which is unmatched anywhere in this category.
The data normalization is the real product: refunds, prorations, coupons, add-ons, overages, and multi-currency FX all handled explicitly rather than approximated.
Splits MRR movement into new, expansion, contraction, churn, and reactivation, which is the view that turns a vague churn worry into a specific problem.
Historical backfill means you get years of cohort data the moment you connect, rather than waiting a year to have anything useful.

Limitations

It prevents no churn. No dunning, no retries, no cancel flows, no offers. You will need a second product for any actual intervention, and the category name should not fool you.
Starter caps at three team members, which forces many small companies onto Pro for seat reasons rather than revenue reasons.
Starter allows one billing source, so any company billing through both a web checkout and an app store needs Pro.
The Enterprise floor of $19,900 a year above $10M ARR is a sharp cliff and takes you out of self-serve entirely.

RevenueCat

Strengths

It is the only serious way to see churn, retention cohorts, and trial conversion on App Store and Google Play revenue, which the entire rest of this category is blind to.
Customer Center is a genuine churn prevention feature, not analytics dressed up as one, and it moves cancellation from Apple's settings screen into a surface you control.
The free threshold at $2,500 monthly tracked revenue includes the full product, so small apps get enterprise-grade subscription infrastructure for nothing.
Remote paywalls and experiments decouple monetisation changes from app store review cycles, which is a substantial operational win in its own right.

Limitations

One percent of tracked revenue scales without limit until you negotiate, and at meaningful revenue it becomes one of your larger software line items.
It does not and cannot retry failed payments. Apple and Google own billing retries, so involuntary churn is largely outside your control on mobile, whatever tool you buy.
Irrelevant to pure web SaaS. If your revenue is all Stripe invoices, you are looking at the wrong product.
No customer success layer: no account health across a book of business, no CSM playbooks, no renewal ownership. It is consumer subscription tooling.

Pricing compared

ChartMogul

Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier.

Free$0
Starter$59 to $707
Pro$99 to $1,199
EnterpriseFrom $19,900

The free plan under $10,000 MRR is the best value in this entire category, because correct subscription metrics at zero cost is not something any competitor matches. Starter at $59 and Pro at $99 remain cheap relative to Baremetrics, and the CRM and sequence layer on Pro adds something Baremetrics does not have. What you must not do is buy this as a retention product. ChartMogul will make your churn legible and will not reduce it by a single basis point, so budget for a recovery or deflection tool separately. Judged as revenue data infrastructure, it is priced well below what it would cost to build and maintain internally.

RevenueCat

Usage-based percentage of monthly tracked revenue, free below a threshold, with an optional standalone Growth Tools bundle and a negotiated enterprise tier.

Pro$0 up to $2,500 MTR, then 1% of MTR
Growth Tools1% of MTR on conversions from the tools used
EnterpriseCustom

Below about $25,000 in monthly tracked revenue this is close to unarguable. You are getting subscription infrastructure that would take a competent engineer a month to build badly and forever to maintain, plus analytics you cannot get anywhere else, plus a real cancel-flow layer, for a few hundred dollars or nothing at all. The value question sharpens with scale: at $200,000 tracked revenue you are paying $2,000 a month, and that is the point where teams start pricing an in-house rebuild or negotiating enterprise terms. The honest framing is that RevenueCat is priced as infrastructure that grows with you, and the correct time to renegotiate is before the percentage starts to sting rather than after.

Editorial verdict on each

ChartMogul

Best Value

ChartMogul is the best free product in this category and one of the best paid ones, provided you understand what you are buying. It makes subscription revenue legible with a rigor that spreadsheets and homemade dashboards do not achieve, splits churn into the pieces you can actually act on, and is free until $10,000 MRR, which means there is no good reason for an early-stage company to be guessing at its numbers. The independence and eleven years of profitability are a real asset for a vendor holding your revenue history. But it prevents nothing. If you buy ChartMogul expecting churn to fall, you have bought a thermometer expecting it to lower the fever. Use it to diagnose, then spend a couple of hundred dollars on Stunning or Churnkey to treat what you find, and be honest with yourself about which of the two you are actually doing.

Read the full ChartMogul profile

RevenueCat

Momentum

If any part of your subscription revenue comes from the App Store or Google Play, RevenueCat is not really optional. It is the only practical way to see mobile churn honestly, the SDK saves a month of engineering and a lifetime of maintenance, and Customer Center is a real cancel-flow intervention rather than a dashboard pretending to be one. The free threshold means a small app pays nothing while it finds out whether it has a business. The thing to be deliberate about is the percentage: model what one percent of tracked revenue costs you at three times your current size, because that is the number that eventually sends teams to the negotiating table or to a build-versus-buy review. Buy it for mobile, do not buy it for web-only SaaS, and never expect it to solve failed payments, because on store billing that lever belongs to Apple.

Read the full RevenueCat profile

ChartMogul profile last reviewed 2026-08-22; RevenueCat last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.