Claap vs Grain
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedClaap compared with Grain
Grain is cheaper at the coaching tier (about $29 versus about EUR 48), older, and stronger on clips, playlists, and free viewer seats, with an MCP server and a US integration surface. Claap adds async video, a collaborative workspace, unlimited guests, and a route into lemlist's outbound engine. US teams focused purely on call coaching should take Grain; European teams that also want async internal video and lemlist alignment should take Claap.
Grain compared with Claap
Claap, now owned by lemlist, bundles recording with AI coaching, CRM auto-complete, and deal insights on its Business tier at roughly EUR 48 per seat, and it is the better fit if you also want async video and an outbound platform in the same family. Grain is cheaper, older, and stronger on clips, playlists, and free viewer access. Take Claap for a European sales stack built around lemlist; take Grain when budget and library sharing dominate.
Choose Claap if
European small sales teams, especially existing lemlist customers, who want call recording, AI coaching, and CRM auto-complete in the same workspace as async internal video, and remote-first companies that value guest and external sharing as much as they value coaching.
Choose Grain if
Small and mid-sized sales teams, from two reps to about fifty, who want recorded calls, coaching clips, talk-time insight, and CRM sync without an annual contract or a procurement cycle, plus customer success and product teams who need to share evidence from customer conversations across the company.
Side by side
13 attributes| Attribute | Claap | Grain |
|---|---|---|
| Category | Call Coaching | Call Coaching |
| Starting price | EUR 0 (Basic), then about EUR 24 per user per month (Pro, billed annually) (free plan available) | $0 (Free, capped at 20 meetings), then about $15 per seat per month on Starter billed annually (free plan available) |
| Pricing model | Per-user subscription across four licence levels with mixed licensing in one workspace, free guest and visitor access, and a monthly AI credit allowance on paid tiers. | Per-recorded-seat subscription across four tiers with free unlimited viewer seats, billed monthly or annually, plus a meeting-count cap on the free plan only. |
| Free plan | Basic includes 10 videos per user, 300 minutes total, 3 uploads, calendar sync, 99-language transcripts, basic AI summary, the Chrome extension, the collaborative workspace, and API access. | Free covers 20 meetings with AI notes and viewing of the team's meetings; free viewer seats cannot record, upload, or import. |
| Free trial | Free Basic tier available immediately; trials of the paid plans are arranged through the vendor | 14 days, plus a 30-day money-back guarantee on paid plans |
| Best for | European small sales teams, especially existing lemlist customers, who want call recording, AI coaching, and CRM auto-complete in the same workspace as async internal video, and remote-first companies that value guest and external sharing as much as they value coaching. | Small and mid-sized sales teams, from two reps to about fifty, who want recorded calls, coaching clips, talk-time insight, and CRM sync without an annual contract or a procurement cycle, plus customer success and product teams who need to share evidence from customer conversations across the company. |
| Setup time | Under an hour to record. Calendar sync and the Chrome extension are the whole setup for capture. CRM auto-complete on Business needs field mapping and a review pass before you trust it, which is a half-day. | Under an hour. Connect the calendar, set a capture rule, invite the reps, and the next external meeting is recorded. CRM connection on Business adds maybe thirty minutes of field mapping. |
| Learning curve | Low for recording and watching, moderate for the workspace model. Teams that have never used channels and guest licences take a week to settle on how the workspace should be organized, and that decision is harder to change later than it looks. | Low for reps, who mostly do nothing. Moderate for managers, because the value comes from building coaching playlists and reading interaction insights weekly, which is a habit rather than a feature. |
| Platforms | Web app, Chrome extension, Desktop screen recorder, Zoom, Google Meet, and Microsoft Teams, Mobile access | Web app, macOS and Windows desktop apps for bot-less capture, Chrome extension, Mobile access, MCP server |
| Compliance | GDPR, SOC 2 (verify current status with the vendor) | SOC 2 Type II, GDPR |
| Founded | 2021 | 2018 |
| Headquarters | Paris, France | San Francisco, California, United States |
| Ownership | Acquired by lemlist in October 2025 for a reported $25M | Venture-backed |
Strengths and limitations
Claap
Strengths
- Combines conversation intelligence with async video and a collaborative workspace, which no direct competitor in this category does, and the video editing is genuinely good.
- Transcription in 99 languages and API access are available even on the free tier, which is more generous than most vendors' entry plans.
- Guest and visitor access is free and unlimited on Business, so customers, partners, and the wider company can watch recordings without consuming licences.
- Mixed licensing within one workspace means a company can put two managers on Business and everyone else on free Basic rather than uniformly licensing the org.
Limitations
- No weighted scorecard engine with named methodology templates; AI coaching is generated feedback rather than a scoring rubric applied consistently and reported over time.
- The free Basic tier's 300-minute total allowance is a hard ceiling rather than a monthly one, which makes it unusable as a working plan.
- Pro caps recording at 1,000 minutes a month, so a busy AE can exhaust it and be pushed to Business for reasons unrelated to coaching.
- AI credits are a second meter alongside minutes, and the interaction between the two is not obvious until you are using the product heavily.
Grain
Strengths
- Genuinely self-serve: published prices, a free tier, a 14-day trial, a money-back guarantee, and no mandatory annual contract, in a category where almost every competitor gates the number behind a demo.
- Supports both bot-based and bot-less capture, so the same account can record demos on video and capture sensitive calls without a visible notetaker.
- Free unlimited viewer seats make company-wide access to the call archive affordable, which is how conversation intelligence actually changes behavior outside the sales team.
- The clip and playlist model is the best-executed part of the product and remains the fastest way to turn a call into a coaching asset or a piece of internal evidence.
Limitations
- The free plan's 20-meeting cap makes it an extended demo, not a usable free tier, unlike Sybill's free plan or Fathom's unlimited recording.
- AI coaching and interaction insights sit on Business, so the coaching layer that justifies the category costs about double the entry price.
- No published weighted scorecard engine with custom rubric criteria; coaching is AI-generated commentary and aggregate insight rather than the structured scoring Avoma and Demodesk offer.
- No forecasting or deal board with pipeline risk scoring, so revenue leaders looking for the Gong or Clari feature set will find Grain incomplete.
Pricing compared
Claap
Per-user subscription across four licence levels with mixed licensing in one workspace, free guest and visitor access, and a monthly AI credit allowance on paid tiers.
- BasicEUR 0
- Proabout EUR 24
- Businessabout EUR 48
- EnterpriseCustom
At about EUR 24, Pro is a fair price for unlimited recordings, advanced summaries, meeting and speaker insights, video editing, and 50 guest seats, and it is the tier most small teams will find sufficient. Business at about EUR 48 is where Claap becomes a conversation intelligence product, and at that price it is competing directly with Demodesk's EUR 49 plan, which has stronger scorecard machinery and better compliance credentials, and with Avoma's roughly $53 module stack, which goes deeper on trackers and forecasting. Claap's answer is that neither of those gives you async video, a collaborative workspace, unlimited guest access, or a path into lemlist's outbound engine. If you value those, the price is right. If you only want coaching, you can do better elsewhere for the same money.
Grain
Per-recorded-seat subscription across four tiers with free unlimited viewer seats, billed monthly or annually, plus a meeting-count cap on the free plan only.
- Free$0
- Starterabout $15
- Businessabout $29
- EnterpriseCustom
Grain is one of the two or three genuinely self-serve entry points into this category, and at roughly $15 to $29 per recording seat it undercuts Jiminny by a factor of three and Gong by considerably more. The free viewer seats matter more than most buyers realize: the practical cost of giving a whole company access to customer calls is the number of people who record, not the number who watch. What you give up is depth. There is no forecasting engine, no weighted scorecard rubric, and no deal board of the kind Sybill or Avoma's revenue intelligence add-on provide. For a team under about fifty reps that wants recording, coaching clips, talk-ratio visibility, and CRM sync, the capability per dollar is excellent. For a team that wants the pipeline inspected, it is the wrong purchase at any price.
Editorial verdict on each
Claap
Claap is the most interesting hybrid in this category and the hardest to compare directly, because half of what you get is not conversation intelligence at all. The async video recorder, the collaborative workspace, the video editing, and the free unlimited guest access on Business make it a genuinely different kind of purchase from Grain or Demodesk, and for a remote-first European team those things may matter more than an extra layer of scorecard rigor. On pure coaching capability it is behind Demodesk at the same price and behind Avoma at a similar one, and the absence of a real scorecard engine is the honest gap. The lemlist acquisition cuts both ways: a profitable, bootstrapped parent with 20,000 customers is about as safe an owner as a small AI company can hope for, and the product's future is now tied to someone else's outbound strategy. If you run lemlist, evaluate Claap first. If you do not, and coaching rigor is what you want, look at Demodesk before you sign.
Read the full Claap profileGrain
Grain is the easiest way for a small sales team to start doing conversation intelligence at all. You can sign up with a card, record every external call within an hour, and be running coaching sessions off real clips by the end of the week, for roughly what one rep's lunch budget costs. The free viewer seats are the underrated part: they make the call archive a company asset rather than a sales tool. Be clear about what you are not getting. There is no forecasting, no deal board, and no weighted scorecard rubric, so if the problem you are solving is pipeline inspection rather than rep development, Avoma with the revenue intelligence module or a genuine enterprise platform is the correct answer. But for the two-to-fifty-rep team that has never listened back to a single call, Grain is the right first purchase, and the coaching tier at about $29 a seat is one of the better deals in this category.
Read the full Grain profileClaap profile last reviewed 2026-08-22; Grain last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.