Claap

Name: Claap
Brand: Claap
Price: 024 USD

Call recording, AI coaching, and CRM auto-complete from the company lemlist bought for $25M

Claap is a sales workspace that records and transcribes meetings in 99 languages, generates AI summaries and cross-meeting answers, coaches reps with AI feedback, auto-completes CRM fields, and surfaces deal insights, all alongside an async video recorder for internal communication; it was acquired by the French sales engagement platform lemlist in October 2025 and is sold self-serve with a free Basic tier, Pro at about EUR 24 per user per month, and Business at about EUR 48.

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Overview

Claap was founded in Paris in 2021 by Robin Bonduelle, Pierre Touzeau, and Thomas Hernandez, and its first product was async video: record a short clip instead of holding a meeting, annotate it, and let the team respond on their own time. That heritage still runs through the product, which is why Claap has a video editor and a collaborative workspace that pure conversation intelligence vendors do not. Over 2023 and 2024 the company added meeting recording, transcription, AI summaries, and eventually coaching and CRM automation, converging on the revenue team as the buyer.

In October 2025 lemlist, the bootstrapped French sales engagement platform with more than 20,000 customers, acquired Claap for a reported $25M, funded from its own profits. This matters to a buyer in two directions. On the positive side, Claap now sits inside a profitable parent with real distribution and the founders retained upside in the deal structure, which is a healthier outcome than most small AI acquisitions. On the cautious side, Claap's roadmap is now oriented around lemlist's 'smartbound' strategy of pairing outbound prospecting with conversation intelligence, so its future is as a component of a larger sales platform rather than as a standalone product with its own independent direction.

The pricing is straightforward by category standards. Basic is free but genuinely limited: 10 videos per user, 300 minutes total, three uploads. Pro at about EUR 24 per user per month billed annually brings unlimited recordings, 1,000 minutes a month, 500 AI credits, advanced summaries, meeting insights, speaker insights, and up to 50 guest seats. Business at about EUR 48 is the conversation intelligence tier: cross-meeting Claap AI, CRM auto-complete, AI-generated emails, AI coaching, deal insights, smart tables, unlimited guests, and admin controls.

Claap sits in an unusual spot on the map. It is not the deepest coaching platform here, since Avoma and Demodesk have more rigorous scorecard machinery, and it is not the cheapest capture tool. What it is, uniquely, is a European product that combines a real conversation intelligence layer with async internal video and a collaborative workspace, now attached to an outbound engagement platform. If your team already runs lemlist, that combination is worth more than any individual feature comparison suggests.

Best for

European small sales teams, especially existing lemlist customers, who want call recording, AI coaching, and CRM auto-complete in the same workspace as async internal video, and remote-first companies that value guest and external sharing as much as they value coaching.

Not the right fit for

Teams that need rigorous weighted scorecards with methodology templates such as MEDDICC scored automatically on every call; Claap's AI coaching is feedback rather than a scoring rubric engine, and Avoma or Demodesk do that job properly.
Buyers who want a vendor with an independent long-term roadmap; Claap is now a lemlist subsidiary and its direction is tied to lemlist's smartbound strategy rather than to standalone conversation intelligence.
Anyone hoping the free tier is usable for sales; 10 videos and 300 total minutes is a demonstration, not a working allowance.
High-volume outbound calling teams that need in-dialer coaching during cold calls, which is a different product shape entirely.
US teams with no European affinity and no lemlist relationship, who will find comparable or deeper capability from Grain or Avoma without the euro-denominated bill and the narrower US integration surface.

How it works

1
Claap connects to your calendar and joins meetings on Zoom, Google Meet, and Microsoft Teams to record and transcribe. A Chrome extension and screen recorder handle the async side, so the same workspace holds customer calls and the internal walkthrough a rep recorded for a colleague.
2
Every recording is transcribed in up to 99 languages and summarized. Pro adds advanced summaries, meeting insights, and speaker insights, which cover the talk-behaviour metrics a manager uses to spot a rep who monopolizes discovery calls. The video editor lets you trim a recording into the moment worth sharing, which is a legacy of the async product and better executed than most competitors' clip tools.
3
On Business, Claap AI reasons across meetings rather than within one, CRM auto-complete fills opportunity fields from what was said, AI coaching gives per-rep feedback, and deal insights aggregate conversation signals at the opportunity level. Smart tables turn a set of calls into a structured view, which is closer to a spreadsheet of extracted attributes than to a dashboard.
4
Everything routes outward through more than ten integrations on Pro, including Slack, Notion, and CRM connectors, plus API access available even on the free tier. Following the lemlist acquisition, Claap's conversation data feeds lemlist's engagement engine so prospecting sequences can be triggered and shaped by what was actually said on calls.

Feature breakdown

29 features in 5 modules

Recording and capture

Customer calls and internal async video in one workspace.

Meeting recording: Joins and records Zoom, Google Meet, and Microsoft Teams calls based on calendar sync, with unlimited recordings from the Pro tier.
Async screen and video recording: The original Claap product: record a screen walkthrough or a talking-head update instead of holding a meeting, then share it for asynchronous response.
Chrome extension: Capture and share from the browser without opening the app, available even on the free Basic tier.
Transcription in 99 languages: Broad multilingual transcription included on every tier including free, which is unusually generous.
Video editing: Trim, cut, and assemble recordings inside Claap rather than exporting to a separate editor, a genuine advantage inherited from the async-video origins.
Video uploads: Import existing recordings for transcription and analysis; Basic allows three uploads total, paid tiers remove the practical limit.

AI summaries and search

What reps and managers read after the call.

Basic AI summary: Automated recaps included on the free tier, which makes Basic usable as an evaluation rather than a teaser.
Advanced AI summary: Pro upgrades the summary quality and structure, with 500 AI credits a month backing the generation.
Meeting insights: Per-call analysis of how the conversation went, available from Pro rather than reserved for the top tier.
Speaker insights: Talk behaviour broken out by participant, which is the metric a manager uses to identify a rep talking through a discovery call instead of running one.
Claap AI across meetings: Business unlocks cross-meeting reasoning, so a question about what an account has said over six months is answered from the archive rather than from one transcript.
Smart tables: Extract structured attributes across a set of calls into a table view, which is closer to building a dataset from conversations than to reading a dashboard.

Coaching and deal intelligence

The Business tier, at about EUR 48.

AI coaching: Automated per-rep feedback on calls, so coaching happens without a manager listening to everything.
Deal insights: Conversation signals aggregated at the opportunity level so the pipeline review has evidence attached to it.
CRM auto-complete: Fills CRM fields from call content rather than requiring reps to type them, which is the single feature most Business-tier buyers are actually purchasing.
AI-generated emails: Follow-up drafting from the conversation, and with lemlist in the family, a natural bridge into sequenced outreach.
Competitor and objection visibility: Meeting and deal insights surface what is coming up repeatedly across calls, which is the raw material for a battlecard.
Admin controls: Workspace-level governance over sharing, channels, and access on the Business tier.

Collaboration and sharing

Where the async heritage still pays off.

Collaborative workspace: Shared spaces and channels for recordings rather than a flat library, included from the free tier.
Guest seats: Up to 50 guests on Pro and unlimited on Business, so customers, partners, and contractors can participate without licences.
Visitors and view-only access: External viewers can watch shared content without an account, which matters for customer-facing use of recordings.
Private channels: Pro adds private spaces so sensitive customer calls are not visible workspace-wide by default.
Comments and threaded feedback: Timestamped discussion on recordings, which is how coaching actually happens in an async team.
Mixed licensing: A workspace can combine free Basic licences with paid Pro and Business seats, so only the people who need coaching features carry the cost.

Integrations, platform, and ownership

Connectors, API, and what the lemlist deal means.

API access on every tier: API availability from the free Basic plan is unusual and makes early integration work possible before committing budget.
Ten-plus integrations on Pro: Slack, Notion, and CRM connectors among others, with the deeper CRM automation reserved for Business.
lemlist ecosystem: Following the October 2025 acquisition, Claap's conversation data feeds lemlist's engagement engine, so what is said on calls can shape and trigger outbound sequences.
Calendar sync: Automatic joining and recording based on calendar events, included from the free tier.
SSO and SCIM on Enterprise: Single sign-on, SCIM provisioning, unlimited Basic licences, white-glove onboarding, and migration support sit on the quoted Enterprise tier.

Use cases

4 documented

lemlist customer adding conversation intelligence

Outbound sequences run in lemlist, calls happen in Google Meet, and nothing that gets said on a call ever informs the next sequence.

Claap records and analyzes the calls inside the same vendor family, CRM auto-complete keeps the record current, and conversation signals feed back into lemlist's engagement engine rather than dying in a transcript.

Remote-first European team drowning in meetings

Half the calendar is internal status updates that could have been a message, and the customer calls that matter are not reviewed by anyone.

Async video replaces the internal meetings, customer calls are recorded and summarized in the same workspace, and guest seats let the whole company watch the important ones without buying licences.

Sales manager who needs coaching without a coaching programme

Four reps, no scorecard, no time to listen back, and a growing sense that discovery calls are being talked through rather than run.

Speaker insights on Pro expose the talk imbalance immediately, and Business-tier AI coaching gives each rep specific feedback without the manager reviewing every recording.

Founder selling to enterprise buyers who want a European vendor

A US-hosted recording tool has already been rejected once by a customer's security review, and the team needs something European that still does the job.

A Paris-based product under a profitable French parent, with GDPR compliance and an EU corporate footprint, clears the objection while still delivering recording, coaching, and CRM auto-complete.

Pricing

from EUR 0 (Basic), then about EUR 24 per user per month (Pro, billed annually)

Per-user subscription across four licence levels with mixed licensing in one workspace, free guest and visitor access, and a monthly AI credit allowance on paid tiers.

Plan	Price	Includes
Basic	EUR 0 per user per month	10 videos per user and 300 minutes total Calendar sync and 99-language transcripts Basic AI summary Chrome extension and collaborative workspace API access The 300-minute total, not per month, is the real ceiling. This is an evaluation licence, though a permanent one.
Pro	about EUR 24 per user per month billed annually (about EUR 30 monthly)	Unlimited recordings, 1,000 minutes per month 500 AI credits per month and advanced AI summaries Meeting insights and speaker insights Video editing and private channels Ten-plus integrations and up to 50 guest seats A capable recording and insight tier, but it does not include coaching, CRM auto-complete, or deal insights.
Business	about EUR 48 per user per month billed annually (about EUR 60 monthly)	Unlimited recordings and recording time, 1,000 AI credits per month Claap AI across meetings CRM auto-complete and AI-generated emails AI coaching and deal insights Smart tables, admin controls, unlimited guests, priority support The conversation intelligence tier. If coaching or CRM automation is why you are here, this is the price.
Enterprise	Custom quote	Everything in Business SSO and SCIM provisioning Unlimited Basic licences White-glove onboarding Migration support

Billing notes

Annual billing saves about 20 percent against monthly on both paid tiers.
Pricing is quoted in euros, so US and UK buyers carry exchange-rate exposure on an ongoing subscription.
Mixed licensing is allowed in one workspace: free Basic licences can sit alongside paid Pro and Business seats, so only people who need the paid features pay.
Guests and visitors are free, with up to 50 guests on Pro and unlimited on Business, which keeps external sharing off the seat count.
Paid tiers carry a monthly AI credit allowance (500 on Pro, 1,000 on Business) alongside the recording minute allowances, so heavy AI users should check the meter rather than assume it is unlimited.
Pro includes 1,000 recording minutes a month rather than unlimited time; Business removes the time limit.

Value assessment: At about EUR 24, Pro is a fair price for unlimited recordings, advanced summaries, meeting and speaker insights, video editing, and 50 guest seats, and it is the tier most small teams will find sufficient. Business at about EUR 48 is where Claap becomes a conversation intelligence product, and at that price it is competing directly with Demodesk's EUR 49 plan, which has stronger scorecard machinery and better compliance credentials, and with Avoma's roughly $53 module stack, which goes deeper on trackers and forecasting. Claap's answer is that neither of those gives you async video, a collaborative workspace, unlimited guest access, or a path into lemlist's outbound engine. If you value those, the price is right. If you only want coaching, you can do better elsewhere for the same money.

Strengths & limitations

Strengths

Combines conversation intelligence with async video and a collaborative workspace, which no direct competitor in this category does, and the video editing is genuinely good.
Transcription in 99 languages and API access are available even on the free tier, which is more generous than most vendors' entry plans.
Guest and visitor access is free and unlimited on Business, so customers, partners, and the wider company can watch recordings without consuming licences.
Mixed licensing within one workspace means a company can put two managers on Business and everyone else on free Basic rather than uniformly licensing the org.
Now owned by lemlist, a bootstrapped and profitable company with more than 20,000 customers, which is a more stable parent than most acquirers in this space, and the founders retained upside in the deal.
European product with a European parent, which clears the data-sovereignty objection that kills US-hosted vendors in some procurement processes.
Speaker insights and meeting insights arrive on the EUR 24 Pro tier rather than being reserved for the top plan, so basic talk-behaviour visibility is cheap.

Limitations

No weighted scorecard engine with named methodology templates; AI coaching is generated feedback rather than a scoring rubric applied consistently and reported over time.
The free Basic tier's 300-minute total allowance is a hard ceiling rather than a monthly one, which makes it unusable as a working plan.
Pro caps recording at 1,000 minutes a month, so a busy AE can exhaust it and be pushed to Business for reasons unrelated to coaching.
AI credits are a second meter alongside minutes, and the interaction between the two is not obvious until you are using the product heavily.
Independence is gone: Claap's roadmap now serves lemlist's smartbound strategy, so buyers should expect the product to evolve toward outbound integration rather than toward deeper standalone coaching.
The US integration surface is thinner than Grain's or Avoma's, and euro pricing adds friction for dollar-denominated buyers.
SSO and SCIM require an Enterprise quote, so a small team wanting single sign-on cannot get it self-serve.

Head-to-head comparisons

4 alternatives

Claap vs Grain

from $0 (Free, capped at 20 meetings), then about $15 per seat per month on Starter billed annually

Grain is cheaper at the coaching tier (about $29 versus about EUR 48), older, and stronger on clips, playlists, and free viewer seats, with an MCP server and a US integration surface. Claap adds async video, a collaborative workspace, unlimited guests, and a route into lemlist's outbound engine. US teams focused purely on call coaching should take Grain; European teams that also want async internal video and lemlist alignment should take Claap.

Full Claap vs Grain comparison

Claap vs Sybill

from $0 (Free), then $30 per user per month (Pro)

Sybill Business at $90 goes far deeper on CRM autofill, deal reasoning, and voice-matched writing, and has a genuinely usable free tier. Claap Business at about EUR 48 covers coaching, CRM auto-complete, and deal insights for roughly half that while adding video and workspace collaboration. Pick Sybill when CRM hygiene and deal context justify the price; pick Claap when you want a broader workspace and a smaller bill.

Full Claap vs Sybill comparison

Claap vs Demodesk

from EUR 25 per user per month (Capture)

Demodesk at EUR 49 is the more serious coaching instrument, with custom scorecards, automated scoring on every call, approval-gated CRM writes, in-person capture, and ISO 27001:2022 with EU-only hosting in Frankfurt. Claap costs about the same and trades scorecard rigor for async video, guest access, and the lemlist relationship. Buy Demodesk if scoring and compliance are the point; buy Claap if collaboration and the outbound stack are.

Full Claap vs Demodesk comparison

Claap vs tl;dv

from EUR 0 (Free), then EUR 216 per seat per year for Pro (EUR 18 per month equivalent; EUR 29 billed monthly)

tl;dv is the cheaper capture-and-coaching option with strong multilingual support and a generous free plan, aimed at getting a small team recording quickly. Claap is a fuller workspace with async video, deal insights, and CRM auto-complete on Business. Take tl;dv when budget is the binding constraint and you mainly need recordings with some coaching; take Claap when the recordings need to live inside a collaborative workspace with external guests.

Full Claap vs tl;dv comparison

Implementation & onboarding

Setup time: Under an hour to record. Calendar sync and the Chrome extension are the whole setup for capture. CRM auto-complete on Business needs field mapping and a review pass before you trust it, which is a half-day.
Learning curve: Low for recording and watching, moderate for the workspace model. Teams that have never used channels and guest licences take a week to settle on how the workspace should be organized, and that decision is harder to change later than it looks.
Onboarding: Self-serve on Basic, Pro, and Business. Trials of the paid plans are arranged with the vendor rather than started with one click, which is the one place Claap's self-serve motion is less clean than its competitors'. Enterprise adds white-glove onboarding and migration support.
Migration notes: Existing videos can be uploaded, though Basic caps this at three, so a bulk archive move needs a paid tier. There is no automated importer from Gong, Grain, or a note taker, so plan to leave history behind. If you are already a lemlist customer, check how the two products are being combined before designing your workflow, because the integration between them is actively evolving after the 2025 acquisition rather than settled.

Platform, API & security

Platforms: Web appChrome extensionDesktop screen recorderZoom, Google Meet, and Microsoft TeamsMobile access
API: API access is available on every tier including the free Basic plan, which is unusually open, plus more than ten native integrations from Pro.
Compliance: GDPRSOC 2 (verify current status with the vendor)
Data residency: European company with a European parent; confirm the specific hosting region with the vendor if residency is contractual.
SSO: SSO and SCIM provisioning on the Enterprise tier only.
Security notes: Encryption in transit and at rest, workspace admin controls on Business, and private channels from Pro so sensitive customer calls are not visible workspace-wide. Recording is via a visible bot joining the meeting, which serves as participant-visible disclosure; you remain responsible for verbal notice where two-party consent applies. Following the lemlist acquisition, confirm the current data processing agreement rather than relying on pre-acquisition documentation.

Support & resources

Channels: Email supportIn-app chatPriority support on BusinessWhite-glove onboarding on Enterprise
Documentation: Help centre covering recording, workspace setup, integrations, AI credits, and billing, alongside an unusually thorough public comparison and pricing blog.
Community: No large public forum; now shares an audience with lemlist's substantial community of outbound sales practitioners.

Company

Founded: 2021
Headquarters: Paris, France
Ownership: Acquired by lemlist in October 2025 for a reported $25M
Founders: Robin Bonduelle, Pierre Touzeau, Thomas Hernandez
Employees: Roughly 20 to 40 (est. 2026, now part of lemlist)
Funding: Raised about $3M in pre-seed funding led by LocalGlobe with Headline and around 30 angel investors, before being acquired by lemlist.

Funding history

Round	Amount	Year	Notes
Pre-seed	$3M	2021	Led by LocalGlobe with Headline and roughly 30 angels including Front co-founder Mathilde Collin and GoCardless founder Matt Robinson.
Acquisition	$25M	2025	Acquired by lemlist, funded from lemlist's own profits, with the founders retaining upside tied to post-acquisition growth.

Timeline

2021Founded in Paris by Robin Bonduelle, Pierre Touzeau, and Thomas Hernandez as an async video platform for replacing internal meetings.
2021Raises a $3M pre-seed led by LocalGlobe with Headline and around 30 angel investors.
2023Adds meeting recording, transcription, and AI summaries, beginning the shift from async video tool to meeting workspace.
2024Launches the Business tier with AI coaching, CRM auto-complete, and deal insights, repositioning squarely at revenue teams.
2025Acquired by lemlist in October for a reported $25M, funded from lemlist's profits, to combine conversation intelligence with outbound engagement under the 'smartbound' banner.
2026Continues as a self-serve product inside lemlist, with conversation data feeding the engagement engine and distribution across lemlist's 20,000-plus customer base.

Integrations

Zoom, Google Meet, and Microsoft Teams
Google Calendar and Microsoft Outlook
Slack
Notion
HubSpot and Salesforce CRM connectors
lemlist
Chrome extension
Public API on every tier

Frequently asked questions

10 questions

What is Claap?

Claap is a sales workspace that records and transcribes meetings in 99 languages, generates AI summaries and cross-meeting answers, coaches reps with AI feedback, auto-completes CRM fields, and surfaces deal insights, while also providing an async screen and video recorder for internal communication. It was founded in Paris in 2021 and acquired by lemlist in October 2025.

How much does Claap cost?

Basic is free with 10 videos per user and 300 minutes total. Pro is about EUR 24 per user per month billed annually (about EUR 30 monthly) with unlimited recordings, 1,000 minutes a month, 500 AI credits, advanced summaries, and meeting and speaker insights. Business is about EUR 48 annually (about EUR 60 monthly) and adds AI coaching, CRM auto-complete, deal insights, cross-meeting Claap AI, smart tables, and unlimited guests. Enterprise is quoted.

Is Claap still an independent product after the lemlist acquisition?

It is still sold and used as its own product, and it was not shut down. But it is now owned by lemlist, which paid a reported $25M from its own profits in October 2025, and Claap's conversation intelligence is being integrated into lemlist's engagement engine. Expect the roadmap to prioritize that combination over standalone conversation intelligence depth.

Is the seat price per recorded user or per team member?

Per user, but with meaningful flexibility. A single workspace can mix free Basic licences with paid Pro and Business seats, and guests and visitors are free (up to 50 guests on Pro, unlimited on Business). So only the people who need coaching, CRM auto-complete, and unlimited recording carry the paid licence.

Does Claap do call scoring and scorecards?

Not in the rubric sense. Business includes AI coaching, which gives per-rep feedback on calls, plus meeting and speaker insights covering talk behaviour. What it does not have is a custom weighted scorecard engine with named methodology templates such as MEDDICC or SPICED scored automatically on every call and tracked over time. If that is your requirement, Avoma or Demodesk are the right tools.

Does Claap update the CRM?

Yes, on the Business tier, through CRM auto-complete, which fills fields from what was said on the call. Lower tiers have CRM connectors for basic activity sync but not field-level completion. As with any automated write-back, map the fields carefully and review the output before you let it run unattended on live opportunities.

What are AI credits and recording minutes, and how do they interact?

They are two separate meters on paid tiers. Pro provides 1,000 recording minutes a month plus 500 AI credits; Business removes the recording time limit and provides 1,000 AI credits. Recording minutes cap how much you capture, AI credits cap how much generation and analysis you run on it. A heavy user can hit either one, so check both before assuming a tier is sufficient.

Does Claap record with a bot, and how does recording consent work?

Claap joins meetings as a visible participant to record, which means the recording is disclosed in the participant list rather than being invisible. That is the safer default under GDPR and in two-party-consent jurisdictions, though you are still responsible for verbal notice where local law requires it. Private channels on Pro keep sensitive calls out of workspace-wide visibility.

How useful is the free plan really?

As a permanent evaluation licence, quite useful: it includes 99-language transcription, basic AI summaries, calendar sync, the Chrome extension, the collaborative workspace, and API access. As a working plan, no. The 300-minute allowance is a lifetime total rather than a monthly one, and 10 videos per user disappears in a week of real sales calls.

Who founded Claap and who owns it now?

Claap was founded in Paris in 2021 by Robin Bonduelle, Pierre Touzeau, and Thomas Hernandez, and raised about $3M in pre-seed funding led by LocalGlobe with Headline and around 30 angels. In October 2025 it was acquired by lemlist, the bootstrapped French sales engagement platform, for a reported $25M funded from lemlist's own profits, with the founders retaining upside tied to growth.

Editorial verdict

Claap is the most interesting hybrid in this category and the hardest to compare directly, because half of what you get is not conversation intelligence at all. The async video recorder, the collaborative workspace, the video editing, and the free unlimited guest access on Business make it a genuinely different kind of purchase from Grain or Demodesk, and for a remote-first European team those things may matter more than an extra layer of scorecard rigor. On pure coaching capability it is behind Demodesk at the same price and behind Avoma at a similar one, and the absence of a real scorecard engine is the honest gap. The lemlist acquisition cuts both ways: a profitable, bootstrapped parent with 20,000 customers is about as safe an owner as a small AI company can hope for, and the product's future is now tied to someone else's outbound strategy. If you run lemlist, evaluate Claap first. If you do not, and coaching rigor is what you want, look at Demodesk before you sign.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.