Leadfeeder vs Whois Visiting
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentWhois Visiting compared with Leadfeeder
Leadfeeder (Dealfront) brings a permanently free tier, a published 45 percent match rate, EU data residency, deep native integrations, and a large sales intelligence platform behind it, priced from around 99 euros a month. Whois Visiting is smaller and cheaper at the floor, with a prospecting database and white label that Leadfeeder does not match at this price. If a published match rate and procurement comfort matter, Leadfeeder. If agency resale or a lower entry point matters, Whois Visiting.
Choose Leadfeeder if
European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor.
Choose Whois Visiting if
UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax.
Side by side
13 attributes| Attribute | Leadfeeder | Whois Visiting |
|---|---|---|
| Category | Visitor ID | Visitor ID |
| Starting price | 0 euros (Lite), then 79 euros per month billed annually (Discover) (free plan available) | From $69 per month (14 days trial) |
| Pricing model | Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing. | Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually. |
| Free plan | Lite is free forever: the last 100 identified companies per month, 7 days of visitor history, and unlimited users. | No |
| Free trial | 14 days on all paid plans, no credit card needed | 14 days, full access, no credit card required |
| Best for | European and international B2B companies that need account-level visitor identification with genuine EU data residency, teams that want to start free and grow into a real platform rather than committing up front, and sales organisations that need contact data at identified accounts in the same subscription rather than through a second vendor. | UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax. |
| Setup time | Under an hour for identification: install the tracker, confirm data is flowing, and connect Slack and a CRM. Building useful custom feeds and configuring CRM automations properly takes a day of thought and is where the value actually comes from. | Under five minutes in practice. Sign up, take the tracking code, drop it in the site header, and companies begin appearing. The vendor claims under two minutes for the code itself and tracking begins immediately. |
| Learning curve | Moderate and rising with tier. The Lite and Discover experience is a filtered company feed anyone can use. Activate and Scale bring contact data, intent, display campaigns, and CRM automation, which is a real platform with a real learning curve, and the Scale tier's dedicated customer success manager exists for a reason. | Low. The product is a filtered real-time list of identified companies with a detail view, alerts, and an email finder. There is no scoring model to tune and no data platform concepts to absorb. |
| Platforms | JavaScript tracker for any website, Web application, Browser extension, Slack app, Looker Studio connector | Web application, JavaScript tracking code, White-label deployment for agencies |
| Compliance | GDPR compliant with all data processed and stored within the EU, B2B data collected under European privacy standards, Company-level identification only; no person-level de-anonymization of visitors | GDPR page and privacy policy published; no detailed legal basis analysis, certification, or audit documentation available |
| Founded | 2012 | 2012 |
| Headquarters | Karlsruhe, Germany, with major offices in Helsinki, Finland and across the Netherlands, Denmark, Sweden, Italy, and Spain | Northampton, United Kingdom, with a presence in Silicon Valley, California |
| Ownership | PE-owned (Great Hill Partners) | Privately held |
Strengths and limitations
Leadfeeder
Strengths
- The most generous permanent free tier in the category: 100 identified companies a month with unlimited users, which lets a business validate the whole idea at zero cost.
- Genuine EU data processing and storage under GDPR safeguards, backed by a European data operation with over 330 employees across seven countries.
- A claimed 45 percent company match rate with a daily-updated IP database, automatic bot filtering, and explicit handling of remote worker traffic.
- Contact data for decision-makers is included from the Activate tier, which removes the need for a second data vendor and closes the gap from account to person without de-anonymization.
Limitations
- Company-level only. No plan identifies the individual visitor, so if the specific person is what you need, this is structurally the wrong product.
- The features most buyers actually want sit on Activate at 369 euros a month billed annually, so the 79 euro headline substantially understates the real cost of the platform.
- The credits system meters enrichment and activation separately from identification volume, making total cost of ownership harder to predict than a single flat ladder.
- IP-to-company resolution still fails on much residential and mobile traffic despite the remote-worker handling, so the 45 percent figure is a ceiling rather than an expectation.
Whois Visiting
Strengths
- Fourteen years of continuous operation with a real customer base of 2,000-plus businesses, which is a stability profile most of this category cannot claim.
- A genuine white-label product rather than a multi-client dashboard, which makes it the strongest agency option among small company-level tools.
- Unlimited users on every plan, so team size never becomes a cost decision.
- The built-in 4.5 million company prospecting database with employee email export means one subscription covers both inbound signal and outbound list building.
Limitations
- The price is calculated from your traffic during the trial, so the published $69 floor is not a quote and you cannot budget in advance.
- No published match rate, methodology, or independent verification, so resolution quality is entirely something you have to establish yourself.
- No person-level identification. The email finder gives you contacts who work at the company, not the human who was on your site.
- Compliance documentation is thin: a GDPR page and a privacy policy, but no published legal basis analysis, data residency statement, or visitor opt-out workflow.
Pricing compared
Leadfeeder
Freemium tiered subscription with identification volume rising by tier, unlimited users on every plan, a separate credits system metering enrichment and activation actions, and roughly 30 percent savings on annual billing.
- Lite0 euros
- Discover79 euros
- Activate369 euros
- Scale599 euros
- EnterpriseCustom
Leadfeeder is two products at two very different price points and it is important not to confuse them. The free Lite tier and the 79 euro Discover plan are excellent value for pure company identification, particularly with unlimited users and genuine EU data residency, and nothing else in the category offers a permanently free tier of this quality. Activate at 369 euros a month is a different proposition: you are buying a small go-to-market platform with contact data, intent, display advertising, and CRM automation, and against dedicated point solutions for each of those it is reasonable rather than cheap. The credits meter makes the true cost harder to model than a flat ladder. Judged as an entry product it is the best value here; judged as a platform it is fairly priced and no longer a small-business purchase.
Whois Visiting
Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually.
- MonthlyFrom $69
- AnnualFrom $745.20
- White labelQuoted
Judged on the floor price with unlimited users, Whois Visiting is reasonable value for company-level identification, sitting below Leadinfo and SalesViewer at entry and above Leadberry. The email finder and the 4.5 million company prospecting database add genuine capability that competitors either charge separately for or do not offer, and for an agency the white-label product is worth more than any feature comparison, because it changes what the agency can sell rather than what it can see. The honest problem is that you cannot know your price until the trial ends, and a vendor that scales the rate with traffic is structurally incentivised in the opposite direction from a customer who wants more traffic. Do the trial, get the number in writing, and compare it against Leadinfo, SalesViewer, and Snitcher at your actual volume rather than at the advertised floor.
Editorial verdict on each
Leadfeeder
Category LeaderLeadfeeder is the safe answer in this category and, for a European buyer, usually the right one. The free Lite tier is the best zero-cost entry point anyone offers, EU-only processing and company-level scope make the compliance conversation short, the IP data is the deepest in Europe, and unlimited users on every plan removes the seat tax that quietly inflates competitors' bills. It is also the vendor least likely to disappear, which matters when you are wiring something into your CRM. The catches are honest ones: the 79 euro headline is not the price of the platform most people want (that is Activate at 369 euros billed annually), the credits meter makes total cost harder to predict, it will never tell you which person visited, and the company has renamed itself twice in three years. Start on Lite, and if the free feed shows accounts worth chasing, decide deliberately whether you are buying identification (Discover, or Snitcher for better terms) or a go-to-market platform (Activate). Those are different purchases and the pricing page rather blurs the line.
Read the full Leadfeeder profileWhois Visiting
Whois Visiting is a solid, unglamorous company-level identification tool with two features that genuinely set it apart from its price peers: a 4.5 million company prospecting database that makes one subscription cover inbound signal and outbound list building, and a real white-label product that lets an agency sell this as its own service. For an agency, that combination makes it the first thing to look at in this price bracket. For a direct buyer, the picture is more mixed. The floor price is competitive and unlimited users are a real saving, but the vendor calculates your actual rate from your own traffic, publishes no match rate, and publishes little compliance detail, which means you are running a fourteen-day trial to discover both what it resolves and what it costs. Do exactly that, get the number in writing, and compare it at your real volume against Leadberry below it and Leadinfo, SalesViewer, and Snitcher above it before you sign anything.
Read the full Whois Visiting profileLeadfeeder profile last reviewed 2026-08-22; Whois Visiting last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.