Mention vs Pressfarm
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentPressfarm compared with Mention
Same complementary relationship, different emphasis. Mention combines listening with social publishing, which makes it the better pairing for a team that wants one subscription covering both what people are saying and what the brand posts back. Neither Mention nor Pressfarm overlaps the other: Mention will never write your press release, and Pressfarm will never tell you a journalist mentioned you.
Choose Mention if
Mid-market and larger comms, PR, and brand teams that need broad multi-source listening with Boolean precision, competitor share of voice, and white-labelled reporting, and that can commit to an annual contract bought through a sales conversation.
Choose Pressfarm if
Early-stage startups and small companies with a single launch or funding announcement, no in-house PR person, and a few hundred dollars rather than a monthly retainer: it buys finished content, a targeted list, and outbound pitching as a one-time purchase.
Side by side
13 attributes| Attribute | Mention | Pressfarm |
|---|---|---|
| Category | PR | PR |
| Starting price | From $599 per month on an annual contract, quoted through a demo (free trial) | $280 one-time (Launch package) |
| Pricing model | A single Company plan sold through a demo on an annual contract, priced by mention volume and alert count rather than by seat. Users are unlimited. Historical data backfill and API access are paid add-ons quoted separately. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025 and are grandfathered only for existing accounts. | One-time package pricing. There is no subscription, no retainer, and no per-seat fee. Each package is a fixed bundle of content, list building, distribution, and outreach volume, and every package includes twelve months of media database access with a capped number of contact unlocks. Extra work means buying another package. |
| Free plan | No | No |
| Free trial | A trial exists but is gated behind a demo request rather than a public signup | No |
| Best for | Mid-market and larger comms, PR, and brand teams that need broad multi-source listening with Boolean precision, competitor share of voice, and white-labelled reporting, and that can commit to an annual contract bought through a sales conversation. | Early-stage startups and small companies with a single launch or funding announcement, no in-house PR person, and a few hundred dollars rather than a monthly retainer: it buys finished content, a targeted list, and outbound pitching as a one-time purchase. |
| Setup time | A first alert takes minutes, and results begin arriving immediately. Getting a feed that is actually worth reading takes longer: expect a week or two of tuning Boolean exclusions, language and country scoping, and source filters before the noise ratio settles. Onboarding is scheduled with the account manager rather than self-directed. | Minutes to purchase, then an intake questionnaire that realistically takes one to two hours to complete well. Deliverables and outreach follow over the days and weeks after that, with directory submissions alone taking up to 14 business days for review and acceptance. |
| Learning curve | Low for reading a feed, moderate for writing good queries. The 2,000 character advanced alert is powerful and unforgiving; a poorly written one either floods the account and burns mention quota or silently misses the coverage that mattered. Plan for someone to own query maintenance rather than treating alerts as set and forget. | Essentially none on the service side, since the work is done for you. The database interface is simple: search by niche or publication, spend credits to unlock. The judgment that matters is upstream, deciding whether you actually have news worth pitching, and Pressfarm cannot make that call for you. |
| Platforms | Web application, iOS app, Android app, Desktop notifications, REST API (paid add-on) | Web application, Email and live chat for service delivery |
| Compliance | GDPR | GDPR (data processing clause published) |
| Founded | 2012 | 2015 |
| Headquarters | Paris, France | Canada |
| Ownership | Acquired by Agorapulse (2025), previously owned by Mynewsdesk (2018 to 2025) | Independent, privately held |
Strengths and limitations
Mention
Strengths
- Broad source coverage in one index: social platforms, news, blogs, forums, and more than seventy-five review sites, rather than social alone.
- Advanced Boolean alerts with a 2,000 character query allowance, which is the difference between a signal feed and a noise feed for ambiguous brand names.
- Unlimited users on the Company plan, so read access can be given to support, legal, and executives without a per-seat calculation.
- White-label scheduled reporting that makes listening a saleable agency deliverable rather than an internal cost.
Limitations
- The self-serve tiers are gone. Solo, Pro, and Pro Plus were discontinued for new customers in July 2025, so a small business cannot buy Mention at its historic price point regardless of what third-party pricing pages still say.
- The only published route to purchase is a demo request; there is no public signup and no clearly documented open trial, which makes cheap evaluation impossible.
- Historical data is not included at any tier. A new alert starts collecting from creation, and backfilling up to two years is a separate paid add-on.
- API access is also an add-on rather than a plan feature, which raises the real cost of any integration project above the headline price.
Pressfarm
Strengths
- One-time pricing with no contract, which fits the actual shape of startup news: bursty, event-driven, and hard to justify as a monthly line item.
- Buys labor rather than access, so the deliverables exist whether or not anyone on the team knows how to write a press release.
- Entry price under $300 puts real done-for-you PR within reach of a company that could not otherwise consider it.
- The guest post placed in a Google News indexed outlet and the directory backlinks are durable search assets that outlive the news cycle.
Limitations
- Pressfarm's own site publishes three conflicting price lists simultaneously (pricing page, FAQ, enterprise services page), including packages such as Starter and Power that no longer appear at checkout; this is the clearest signal that site maintenance lags the product.
- No CSV export of contacts, stated as permanent policy, so the database cannot feed your own outreach tooling and everything must be worked inside the platform.
- No country filter. Contacts are filtered only by job interest and publication, and coverage is concentrated in the US, UK, Canada, and Australia, which limits usefulness for a company targeting continental Europe, LATAM, or Asia.
- Database size claims are inconsistent between one million plus contacts on most pages and 50,000 plus in the site's own structured FAQ data, so treat the headline number cautiously.
Pricing compared
Mention
A single Company plan sold through a demo on an annual contract, priced by mention volume and alert count rather than by seat. Users are unlimited. Historical data backfill and API access are paid add-ons quoted separately. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025 and are grandfathered only for existing accounts.
- CompanyFrom $599
- Historical data add-onQuoted
- API access add-onQuoted
- Legacy self-serve tiersNo longer sold
As a listening engine at the $600 to $1,500 a month level, Mention is competitive: broad source coverage, real Boolean control, unlimited seats, and reporting an agency can put a client logo on. The problem is the shape of the offer rather than the number. A tool that built its reputation on a $49 entry point now requires a demo, an annual commitment, and two paid add-ons before it does what a buyer assumes it already does. For a small business that reads about Mention in a listicle and expects a card-and-go signup, the value question does not really arise, because that route no longer exists. For a mid-market comms team already budgeting five figures a year for monitoring, it is a reasonable buy that undercuts the traditional media intelligence vendors by a wide margin.
Pressfarm
One-time package pricing. There is no subscription, no retainer, and no per-seat fee. Each package is a fixed bundle of content, list building, distribution, and outreach volume, and every package includes twelve months of media database access with a capped number of contact unlocks. Extra work means buying another package.
- Launch$280
- Campaign$480
- Enterprise$1,080
Priced against the alternatives, Pressfarm sits in a genuinely underserved gap. A retainer agency starts in the thousands per month, a media database subscription costs low four figures a year and still leaves the writing and sending to you, and a wire service distributes but does not pitch anyone. Under $500 for a written release, a designed media kit, a hand-built list of 2,000 contacts, and someone actually pitching 100 journalists is hard to assemble any other way at that price. The honest counterweight is that outcomes vary with the newsworthiness of your story and the executive assigned, there is no trial to de-risk the first purchase, and the database allowance runs out. Treat it as buying a competent freelancer's launch week, not as buying coverage.
Editorial verdict on each
Mention
Mention still does the thing it became known for, and does it well: a broad, fast index across social, news, forums, and review sites, with Boolean control good enough to make an ambiguous brand name workable and reporting polished enough to bill a client for. What changed is who is allowed to buy it. The self-serve tiers that made Mention a default recommendation for small businesses were retired in July 2025, publishing and replying were removed in January 2026, and the only published route now is a demo leading to an annual Company contract from $599 a month with historical data and API access priced on top. For a mid-market comms team that would otherwise be quoted five figures by a traditional media intelligence vendor, that is a fair deal and worth a bake-off against Agility PR. For the small business this directory is written for, Mention is now a tool to know about rather than one to buy, and Brand24 or a monitoring module inside a platform you already pay for will get you further for the money.
Read the full Mention profilePressfarm
Pressfarm occupies a gap that most of this category ignores: the founder who has one piece of real news, no publicist, and no way to justify a retainer or an annual platform subscription. Under $500 for a written press release, a designed media kit, a media list built by a person for your specific story, and someone pitching a hundred journalists is not assemblable any other way at that price, and the year of database access plus the Google News guest post keep returning value after the announcement passes. The reservations are equally concrete. There is no trial, so the first purchase is on faith; the database cannot be exported and cannot be filtered by country; the entry package neither writes your release nor pitches anyone, which the tier names obscure; and the company's own site publishes three different price lists at once, which does not inspire confidence in operational tidiness. Buy it as a competent freelancer's launch week at a fixed price, with the understanding that no productized service can make an unremarkable announcement newsworthy, and pair it with a monitoring tool if you want to know what the campaign actually produced.
Read the full Pressfarm profileMention profile last reviewed 2026-08-23; Pressfarm last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.