Supademo vs Walnut
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedSupademo compared with Walnut
Walnut starts at $575 per month for three editor seats and sells governed, personalized, seat-managed demos to sales organizations with SSO, SCIM and digital sales rooms. Supademo starts free and reaches most of the same demo capability at $450. Pick Walnut if a large sales team needs enterprise governance and CRM-grade demo operations; pick Supademo if a small team needs the demos themselves without the governance apparatus.
Walnut compared with Supademo
Supademo reaches most of the same demo capability at $450 per month for five creators, including HTML demos, sandbox demos and branching, and starts free. Walnut adds prospect-level personalization, presenter seats, SCIM, digital sales rooms and account-level intent reporting. Choose Supademo if you want the demos themselves at a fraction of the price; choose Walnut if the governance and sales-operations apparatus around the demos is the actual requirement.
Choose Supademo if
Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.
Choose Walnut if
B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.
Side by side
13 attributes| Attribute | Supademo | Walnut |
|---|---|---|
| Category | Onboarding | Onboarding |
| Starting price | $0 (Free), then $50/mo per creator ($38 billed annually) | $575/mo billed annually (Ignite) (free trial) |
| Pricing model | Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top. | Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product. |
| Free plan | One creator or admin seat, five guided demos, fifty video recordings, AI text personalization, the core demo editor and unlimited demo views. Blur, crop, annotations, CTAs, AI voiceover, translation, analytics and the desktop app need a paid plan. | No |
| Free trial | 14 days on Scale, Business or Growth, no credit card required | None advertised |
| Best for | Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure. | B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment. |
| Setup time | Under an hour for a first demo. Install the Chrome extension, walk the flow, add hotspots, publish, embed. Nothing is installed in your product and no engineering ticket is needed. The exception is in-app embedding, where triggering demos programmatically inside your own application does require a developer to wire the trigger once. | Days rather than hours. Building a codeless replica of a product is a more substantial exercise than capturing a screen recording, and the personalization and CRM plumbing that justify the price take deliberate configuration. Nothing is installed in your own product, so there is no engineering ticket, but expect a real onboarding project rather than an afternoon. |
| Learning curve | Low for the editor, moderate for the library. Making one demo is easy. Running thirty demos across a website, help center and sales sequences without letting them rot is an operational discipline, and AI Command plus screenshot replacement are the tools that make that discipline affordable rather than theoretical. | Moderate and role-dependent. Presenters need very little training, since running a demo is the easy part. Editors need to learn the replica model, which is more powerful and more involved than a capture-and-annotate tool, and revenue operations needs to configure the analytics and CRM sync properly for the intent data to be worth anything. |
| Platforms | Chrome extension capture, Desktop application capture, Mobile and tablet screenshot demos, Hosted demo playback, Website, email and help center embeds, In-app embedding inside your own product | Codeless product replicas, Hosted demo playback with no script in your product, Website and email embeds, Presenter-led live delivery, Sandbox environments, Digital sales rooms (Scale) |
| Compliance | SOC 2 Type II, with reports for 2024, 2025 and 2026 on its trust center, Custom data residency available on Enterprise | SOC 2 Type II, report available on request with no NDA required, GDPR, with a published DPA, SCIM provisioning on Accelerate |
| Founded | 2022 | 2020 |
| Headquarters | New York City, United States | New York City, United States, with offices in London and Tel Aviv |
| Ownership | Bootstrapped and founder-owned | Venture-backed |
Strengths and limitations
Supademo
Strengths
- The most generous free tier in this segment: five guided demos and fifty video recordings with no expiry, which is enough to run demos in production without paying.
- Screenshot replacement directly addresses demo decay, the one recurring cost in this category that no vendor's marketing page mentions, and it turns a UI change from a rebuild into an edit.
- AI Command performs bulk update, translation, analysis and reorganization across a demo library through natural language, which is how a thirty-demo library stays current without a dedicated owner.
- The widest capture surface here: web via Chrome extension, native software via the desktop app, and mobile or tablet via screenshot upload, which is the only mobile demo story in this whole comparison set.
Limitations
- Sandbox demos need the $450 Growth tier, and HTML demos start at $249 on Business, five times the Scale price.
- Demos still decay. Screenshot replacement makes the repair cheap but nothing detects that a demo has gone stale, so a captured flow can misrepresent your product for months while working perfectly.
- No native A/B testing, which Storylane offers on its Growth tier and which matters for a demo sitting on a high-traffic landing page.
- The in-app capabilities are demos embedded in your product, not real in-app guidance: no live DOM anchoring, no attribute-based segmentation, no event-driven checklists, so it does not replace an onboarding platform.
Walnut
Strengths
- Prices are published, which is genuinely rare at this end of the demo market: Whatfix, Reprise and Navattic all hide theirs behind a demo request, and Walnut does not.
- Separate editor and presenter seat classes let you equip a whole rep team to deliver demos without paying builder prices for every user, which no cheaper competitor here models properly.
- SSO and SCIM on a published $1,550 tier rather than in a custom enterprise quote, which is well ahead of Arcade, Storylane, Supademo and Floik on governance.
- Codeless replicas remove the dependency on a staging environment, which is the single most common cause of a demo failing at the worst possible moment.
Limitations
- The entry price is $575 per month billed annually, roughly eleven times what Arcade, Storylane, Supademo or Floik charge for the core demo job.
- No free plan and no advertised trial, so your first genuine evaluation of the product happens after a $6,900 annual commitment, which is the weakest part of the buying experience.
- The features that justify the price (sandbox demos, prospect personalization, SSO, SCIM, video overlays) are included from the $1,550 Accelerate tier; on the $575 entry tier several are paid add-ons.
- Seat bundles are fixed per tier, so growing past them means buying the additional-seat add-on or moving up a tier.
Pricing compared
Supademo
Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top.
- Free$0
- Scale$50
- Business$249
- Growth$450
- EnterpriseCustom
Supademo is the best value in this segment at the bottom of the range and the most honest about what happens after you buy. Five guided demos and fifty video recordings for nothing is more free product than Storylane, Arcade or Floik offer, and $50 for branching, variables and analytics matches Arcade and Storylane on price while adding desktop and mobile capture that neither includes at that tier. The screenshot replacement feature is worth more than it looks on a pricing page, because demo maintenance is the recurring cost nobody budgets for and this is the tool that makes it cheap. The new $249 Business tier puts HTML demos within reach of a single creator, and sandbox demos remain on the $450 Growth tier. Judged on cost per useful outcome for a small team, this is the one to start with, and the bootstrapped, profitable vendor is less likely than its funded rivals to reprice you at renewal.
Walnut
Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits. There is no monthly active user or viewer meter, because demos are hosted by Walnut rather than running inside your product.
- Ignite$575
- Accelerate$1,550
- ScaleCustom
Walnut is expensive against this segment and reasonable against what it replaces. At $575 a month you are paying roughly eleven times Arcade or Supademo for a product that does the same core job, and a solo marketer would be foolish to buy it. At $1,550 you get sandbox demos, prospect personalization, SSO and SCIM, which no cheaper competitor offers below a custom enterprise contract, plus separate presenter licensing that lets you equip a rep team without paying builder prices. If a broken staging environment has ever cost you a deal, or if a sales engineer spends days per quarter building bespoke demo environments, the arithmetic works quickly. If your demo is a marketing asset on a landing page, it does not work at all, and the absence of a free tier or trial means you cannot find out cheaply which situation you are in.
Editorial verdict on each
Supademo
MomentumSupademo is where a small team should start in this segment, and often where it should stay. The free tier is five real demos rather than a teaser, $50 buys branching, dynamic variables and analytics that match anyone else at that price, and the capture surface is the widest here, covering web, native desktop and mobile. More importantly, it is the only vendor that has built proper tooling for the problem that actually costs you money over two years: screenshot replacement and AI Command mean a redesign turns into an afternoon of edits rather than a rebuild of your whole library. The gaps are real but narrow. HTML demos now start at $249 on Business and sandbox demos need the $450 Growth tier. There is no A/B testing. And the in-app features are demos embedded in your product, not genuine in-app guidance, so this is a complement to an onboarding platform rather than a substitute. Being bootstrapped and profitable is the quiet reason to trust the price you sign.
Read the full Supademo profileWalnut
Walnut is the only tool in this segment built for a sales floor rather than for a marketing page, and its pricing reflects that honestly rather than hiding it. Separate presenter and editor seats, SSO and SCIM on a published tier, prospect-level personalization and account-level intent reporting are things no cheaper competitor offers without a custom contract, and codeless replicas solve the recurring humiliation of a staging environment failing during an important call. It also clears the self-serve bar that Whatfix, Reprise and Navattic fail, because the prices are printed and you can buy without a demo booking. The problems are the floor and the blind commitment: $575 per month billed annually with no free plan and no advertised trial means your first real test happens after a $6,900 decision, and the features that justify the spend live on the $1,550 tier above it. Buy it when there is a rep team to equip. Buy Arcade, Supademo or Storylane when there is not.
Read the full Walnut profileSupademo profile last reviewed 2026-10-03; Walnut last reviewed 2026-10-03. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Supademo and Walnut?
Walnut starts at $575 per month for three editor seats and sells governed, personalized, seat-managed demos to sales organizations with SSO, SCIM and digital sales rooms. Supademo starts free and reaches most of the same demo capability at $450. Pick Walnut if a large sales team needs enterprise governance and CRM-grade demo operations; pick Supademo if a small team needs the demos themselves without the governance apparatus.
Is Supademo or Walnut cheaper?
Supademo starts at $0 (Free), then $50/mo per creator ($38 billed annually). Walnut starts at $575/mo billed annually (Ignite) (free trial). The billing models differ, so the entry price is rarely the whole cost. Supademo pricing model: Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top. Walnut pricing model: Published per-seat subscription billed annually, with editor and presenter seats licensed separately and AI usage metered in credits.
Does Supademo or Walnut have a free plan?
Supademo has a free plan. One creator or admin seat, five guided demos, fifty video recordings, AI text personalization, the core demo editor and unlimited demo views. Trial terms: 14 days on Scale, Business or Growth, no credit card required. Walnut has no free plan. Trial terms: None advertised.
Who should choose Supademo?
Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.
Who should choose Walnut?
B2B sales organizations with a rep team to equip, where demos are run on calls as well as self-served, and where personalizing a demo per account and reporting engagement back into the CRM justifies a five-figure annual commitment.
What are the best alternatives to Supademo and Walnut?
SaaSTracker profiles 25 products in Product Onboarding & PLG. The Summer 2026 awards in the category went to Userpilot (Category Leader), Product Fruits (Best Value), Chameleon (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
